Remove Leadership Remove Member Engagement Remove Member Experience Remove Recruiting

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Association Brain Food Weekly: 6.14.19

Reid All About it

Wouldn’t members always open emails from their association? Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience.

Association Brain Food Weekly: 3.14.16

Reid All About it

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. PCMA members only, I believe.).

Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Learn how modern website design elements can increase member engagement. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology.

Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Learn how modern website design elements can increase member engagement. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Why Membership is Everybody’s Business

Association Success

Members sit at the center of all our efforts – and this should tie us together. There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. In the center of this circle are your members.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled.