11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

[Guest Post] Voices of Experience: CEOs Talk Member Engagement


In an environment where information, education and community are at our fingertips, but time is in short supply, it’s not surprising that member recruitment and retention was a topic of many of our conversations. Small Staff Chatter association leadership member engagement

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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members.

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives.

Member Engagement Solution #3: Recognize Volunteer Contributions

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Leadership. Member Engagement. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement.

Member Engagement Solution #2: Recruit with a One-to-One Philosophy

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement

Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself. Why, I wondered had he not yet decided to become a member? This association is not for you , the member reportedly told him.

Member Engagement Solution #7: Advisory Groups Can Be Tremendous Win-Wins

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Most staff members need this education.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

How do we successfully re-engage our lapsed members? – Ask JP #014

Moery Company

Today’s question is around membership and it’s a great one, “How do we successfully re-engage our lapsed members?” ” I’ve found, through our experience, that a lapsed member provides the best opportunities to be recruited back into your association.

Eric Lanke: Everyone Is Responsible for Member Recruitment

Eric Lanke

Leadership. Member Engagement. Everyone Is Responsible for Member Recruitment. Theres a lot of leadership lessons in it, but the thing that really caught my attention was the new business model he proposed and was able to create. Labels: Member Engagement.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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The Small-Staff Guide to New Member Onboarding


If we had to guess, we’d say you probably put a LOT of time and energy into recruiting new members - and that’s completely understandable. Your members are the lifeblood of your organization. Not sure how to onboard your new members?

Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

A Simple Tactic to Appeal to Prospective Young Members


In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. Of all the benefits associations should promote in order to attract young members, resume building is particularly enticing. “By Tweet.

The Small-Staff Guide to Volunteer Management


So to help you out, we’ve put together a few quick tips for volunteer recruitment, onboarding, and retention. association management association leadership member engagement membership management Small Staff Chatter

How Associations Help Under 30s with Career Growth


Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. LEADERSHIP SKILLS.

Online Communities Reap Benefits From Volunteer, Executive Leadership

Associations Now

Strategy, governance, and executive leadership. Advocacy programs increase engagement. Here, “advocacy” means a leadership structure of some sort, community members volunteering to help guide the direction of the community and actively participating in its success.

Leading Engagement from the Outside in: Your Questions Answered

YourMembership Blog

All during May we’ve focused on member engagement , from the strategies you should consider to increase you success in your efforts, to the overall impact to any association when member engagement isn’t successful or a focus or priority.

A Deeper Look at the Big Bang Disruptions Facing Associations

YourMembership Blog

The August YM CAE Thought Leadership webinar was Big Bang Disruption: 5 Technologies and Trends That Should Be On Your Radar. They were: Advanced web platforms – the web platform of 5-10 years ago no longer serves your member’s needs.

Raise the Roof on ROI

YourMembership Blog

In the highly competitive association world, member data is a vital asset that you should be putting to work. Member Acquisition vs. Member Retention. One of the easiest ways to grow your membership is to not lose your current members. New Member Activity.

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? Do you need groceries and have them delivered in an hour?

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Flipping the Membership Equation – Your Questions Answered

YourMembership Blog

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date.

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Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Last week we held our monthly thought leadership webinar where Peggy M. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association.

Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken. We know you and your members are counting on us.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

These include: How to remain a relevant concern for their members and industry they serve. How the serve an evolving membership, specifically the need to address generational changes within their member structure. The loss of leadership vital to the health of the organization.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . SW : Engage with us.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow. 3) Demonstrate how you will eliminate your members’ pain, and. (4) 4) Deliver to your members’ reptilian brain.

Association membership is on the rise

Aaron Wolowiec

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me.

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Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report


According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

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Worldwide Priorities

The Membership Blog

They have nearly 100,000 members (including students) in 200 Sections around the world. based associations would never imagine having an office (Moscow, Dubai, Kuala Lumpur) and they have members everywhere. They all boiled down their challenges into two categories – member engagement, and leadership development. Regardless of where your members and components are located, their challenges are probably pretty similar.

Intangibles Sell, Too

The Membership Blog

These “intangibles” are often overlooked when creating membership marketing or member engagement or member retention messages, but I think we’re missing some golden opportunities. We have a tendency to feel that we need to downplay those programs, products, or services that members can’t touch or feel. In most not-for-profit organizations, the concept of a “greater good” is one of the things that attracts members in the first place.

Turn Panic into Purpose—Lead Through COVID-19 with Confidence


Choices that plunge a budget deep into the red and threaten member engagement are gut-wrenching, but the difficult decisions are easier when you have expert advice. I’ve summarized some of their strategies for changing panic into purpose and keeping staff, volunteers and members calm.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Delegate tasks across leadership. Delegate tasks across leadership.

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

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Daily Buzz: Attracting Young Members

Associations Now

Looking to increase your association’s member base? Focus on young professionals, as most members join an organization as a student or early in their career, says Kalia Pimentel on the Your Membership blog. There are several practical ways to recruit young members.

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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Board Decisions Quiz

Eric Lanke

As I said a few weeks ago, another association has invited me to speak at their Annual Leadership Conference on the subject of high-functioning association Boards. Which statement most closely describes the level of decision-making your Board engages in most of the time? (a)

Association Brain Food Weekly: 11.29.19

Reid All About it

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.