Remove Leadership Remove Member Engagement Remove Recruiting Remove Revenue

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

Association membership is on the rise

Aaron Wolowiec

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me.

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Leading Engagement from the Outside in: Your Questions Answered

YourMembership Blog

All during May we’ve focused on member engagement , from the strategies you should consider to increase you success in your efforts, to the overall impact to any association when member engagement isn’t successful or a focus or priority.

Raise the Roof on ROI

YourMembership Blog

In the highly competitive association world, member data is a vital asset that you should be putting to work. Member Acquisition vs. Member Retention. One of the easiest ways to grow your membership is to not lose your current members. New Member Activity.

Flipping the Membership Equation – Your Questions Answered

YourMembership Blog

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date.

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Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Last week we held our monthly thought leadership webinar where Peggy M. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association.

Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken. We know you and your members are counting on us.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

These include: How to remain a relevant concern for their members and industry they serve. How the serve an evolving membership, specifically the need to address generational changes within their member structure. The loss of leadership vital to the health of the organization.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. Embracing Data and Technology to Increase Member Engagement (online and Washington DC).

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Dynamic Video Interactions for Increased Engagement. But what about in our member’s business lives?

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Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one.

Association Brain Food Weekly: 6.14.19

Reid All About it

Wouldn’t members always open emails from their association? Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience.

Association Brain Food Weekly: 3.14.16

Reid All About it

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. PCMA members only, I believe.).

Association Brain Food Weekly: 4.12.19

Reid All About it

Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. Unlocking Revenue by Driving Learner Engagement.

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Association Brain Food Weekly: 12.2.16

Reid All About it

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies.

Association Brain Food Weekly: 12.2.16

Reid All About it

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies.

Association Brain Food Weekly: 3.15.19

Reid All About it

I pulled myself out of it by reading about leadership—educating myself and getting inspired to make some positive changes at work. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates.

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Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership Blog

Association Management Software (AMS) is the hub for connecting your association to your members via technology. It really comes down to member data and putting that data to work to drive engagement and create membership value.

Association Brain Food Weekly: 7.21.17

Reid All About it

Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning. Your members live in a subscription economy. Find out if auto-renewal membership is right for your association and members. Engaging Members for Improved Retention Rates.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Association Brain Food Weekly: 9.6.19

Reid All About it

I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. Many associations struggle to identify additional sources of revenue and content for their members.

Association Brain Food Weekly: 11.10.17

Reid All About it

Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. Members can find information anywhere.

Association Brain Food Weekly: 3.9.18

Reid All About it

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees.

Association Brain Food Weekly: 6.15.18

Reid All About it

and how to get the right statistics to prevent national and chapter level members from leaving. With more data now being generated than ever before, members expect personalized experiences. and how to get the right statistics to prevent national and chapter level members from leaving.

Association Brain Food Weekly: 10.26.18

Reid All About it

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. ACC, leadership coach and resilience trainer for the U.S. How Your Organization Can Use AI to Increase Member Engagement Right Now.

Rethinking Membership As A Global Engagement Model

GlowGlobally

However, the time has come for organizations to catch up with the realities of today’s consumer habits and reconsider how and why people around the world engage with organizations. Members, customers or community? The more they engage, the more they are likely to find additional value.

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Turn Your Social Media Goals Upside Down

Association Adviser

Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Think of your members as belonging to a tribe, with your leadership as the elders. percent agree), member engagement/volunteering (43.4

Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. When you actually do a recruitment campaign, they join.