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How Content & Thought Leadership Can Build Association Value

SCD Group

Those attending last week’s St. Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Think about it.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Leonard Toenjes, CAE, President of AGC of St. More info/register. Host: Tasio.

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Association Brain Food Weekly: 5.7.21

Reid All About it

Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL. Let’s discuss design features that can really assist in providing an intuitive experience for your members. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Craft the Perfect Member Journey to Keep Your Members Engaged.

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Do Whatever Rings the Cash Register: Associations & NonDues

SCD Group

is the Chief Executive Officer of the 36,000 member American Optometric Association highlighted non-dues revenue in a meeting of the St. Louis Institute for Association Leadership (STIAL). Louis Institute for Association Leadership (STIAL) featured non-dues revenue at its April meeting. Barresi, OD, Ph.D.

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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month.

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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. We have a leadership problem.