Remove Leadership Remove Member Insights Remove Member Research Remove Strategy
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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

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Is it Day 1 or Day 2 for Associations?

Smooth The Path

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. In our Association Leadership Benchmarking Study , we found that some associations had far more autonomy from the board than others. Now we can act on that information.

Project 89
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Overcoming Association Change Fatigue

Smooth The Path

What do you do if you are coming to an association that has a recent messy history? Perhaps the CEO’s desk has been a revolving door. Or the board has been particularly dysfunctional. Or many strategic planning efforts have been started but never brought to completion.

Project 60