Results indicate that Membership Associations Who Performed Member Research in 2012 Had Higher Acquisition and Renewal Rates.
Experts in Membership Marketing
MAY 7, 2013
This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. If your leadership needs it, these results provide a strong rationale to perform member research. 59% saw an increase in membership and 45% realized an increase in renewals.
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