Results indicate that Membership Associations Who Performed Member Research in 2012 Had Higher Acquisition and Renewal Rates.

Experts in Membership Marketing

This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. If your leadership needs it, these results provide a strong rationale to perform member research. Results from the 2013 Membership Marketing Benchmarking Report continue to get more interesting everyday!

Sorting Through the Mixed Messages our Members Send Us

Smooth The Path

Your most engaged members and your board members may not represent the rest of your members. For example, long-time members love traditional receptions; new members typically hate them. New members need to learn the basics while long-time members get tired of hearing the same old sessions. 5-year members who lapse still might love the association while lapsed first-year members are mad!

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Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Related: The new member engagement rule of three.

We Are Finding Out What Skills Association Leaders Need Today (And You Can Too!)

Smooth The Path

If you are an association leader I invite you to join us and take the survey: The 15 minute Association Leadership Study Survey. When these results are back we will create a final report combining insights from both studies; statistically valid quantitative results with select anonymous stories and context from the qualitative research to illustrate the key findings. -What skills do today’s association leaders need?

Overcoming Association Change Fatigue

Smooth The Path

If you are walking into an association where one or a combination of any of these things have happened, you may see that everyone is fatigued; staff, board and maybe even members. One great way to build trust is learn about members and help everyone else to learn about members in a new way. By doing this we learn what is most important to members now. What do you do if you are coming to an association that has a recent messy history?

Is it Day 1 or Day 2 for Associations?

Smooth The Path

True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged. We can develop offerings members love. We can attract high-quality members with our improved marketing. Related: How to exponentially improve member engagement at any association.

The Art and Science of Building a High Performing Team – Part 2

Achurch

But, your oldest daughter, who has been sitting in her seat waiting to burst into her natural leadership position, finally starts to plan. High-performing teams are those where team members feel psychologically safe. It means that team members trust the people they work with not to ridicule them for sharing ideas. Team members make eye contact with each other and talk energetically with each other. Team members connect with each other and not just the leader.

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Are You Struggling with Unsolvable Problems, Tough Choices and Uncertainty at Your Association?

Smooth The Path

When one of my proposals for member research doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. Understand our member’s problem but reframe it as a goal. Association Strategy association innovation association leadership association strategy change agent change management future-focusHave you tried reframing?

Association Brain Food Weekly: 5.3.19

Reid All About it

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Why do members join associations? As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. Online member profiles.

Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment.

3 Steps to Get Association Boards to Challenge S.O.W.S. & Sacred Cows

SCD Group

This program creep often taxes staff and the organization without adding real value to members and prospects. With a lot of research, I presented facts and options to the board. Do members complain about getting printed materials but key board members fight to keep printing “because the members I know don’t like to read information online?”. link] Note the matrix includes % of members using the service, financial results and other key metrics. S.O.W.S.

Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand.

Association Boards That Fail

SCD Group

The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. I have a huge leadership development and training issue.” He shared the association’s major issue: a board that doesn’t understand the organization and doesn’t seem to be able to look toward the future. “It It dawned on me that my own board wasn’t able to distinguish the organization from its convention. They don’t know what all we do.

4 Steps to Inspire Innovation in Your Association

Socious

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. They know they need to think outside the box and solve member problems. At that point, organizations lack the innovation they need to adapt around members and their changing needs. Having leadership support from your CEO and board is a major factor in successful innovation.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Associations advance America’s economic competitiveness through research and innovation agendas, workforce development initiatives and global thought leader communities. . AA : How would you describe your leadership style?

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Three More Problems Attendees Experience at Association Conferences

Smooth The Path

I’m a long-time member, and I’m bored with the sessions. These six insights were straight from member research, and I have three more for you. ” What she wanted were more conversations around leadership. How do I cultivate a high-performing leadership team? Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me.

What Associations Can Learn From Journalism about Membership and Engagement

Mizz Information

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. ” Just substitute “members” for “readers” and the same holds true for associations…but I wonder how many have lost sight of the truth of this statement. How many associations that you or I belong to take this attitude and value all members?

What Associations Can Learn From Journalism about Membership and Engagement

Mizz Information

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. ” Just substitute “members” for “readers” and the same holds true for associations…but I wonder how many have lost sight of the truth of this statement. How many associations that you or I belong to take this attitude and value all members?