3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. That is, if your membership program offers incredible value to your members, then any introduction to your program is a natural advertisement ! Offer online-only membership benefits.

Eric Lanke: Everyone Is Responsible for Member Recruitment

Eric Lanke

Leadership. Everyone Is Responsible for Member Recruitment. Theres a lot of leadership lessons in it, but the thing that really caught my attention was the new business model he proposed and was able to create. Everyone," he said, "is responsible for member recruitment.".

Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership Blog

Downtown Nashville also provided the perfect setting to host the second YM Thought Leader Summit, where we pulled together many of the people who so generously share their time and talents to help drive YourMembership’s thought leadership initiatives. We launched the YM YouTube Channel , dubbed RCTV with videos from our monthly CAE Webinar Series , our new Ask the Thought Leader series, and the thought leadership sessions from Xperience2014 , YM’s Annual Customer Conference.

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The Small-Staff Guide to New Member Onboarding

MembersClicks

If we had to guess, we’d say you probably put a LOT of time and energy into recruiting new members - and that’s completely understandable. That said, because you put so much time and energy into recruiting new members, you absolutely want them to stay!

From #Ideas17: How to Simplify Your Association’s Messaging

MembersClicks

But messaging is how you recruit people (and engage and retain them), so your messaging platform (the basis of your organization’s communications) needs to be straightforward and meaningful. association management association leadership ASAE membership management Small Staff Chatter

A Deeper Look at the Big Bang Disruptions Facing Associations

YourMembership Blog

The August YM CAE Thought Leadership webinar was Big Bang Disruption: 5 Technologies and Trends That Should Be On Your Radar. Freemium/Try Before You Buy membership models. You can find disruptive innovations anywhere you look.

Raise the Roof on ROI

YourMembership Blog

If you are using a Membership Management Software (MMS) system, you have tools at your disposal that can help turn the tide in your membership efforts, and it can really come down to something as simple as running the correct reports. Analytics You Don’t Want to Miss.

The Small-Staff Guide to Volunteer Management

MembersClicks

So to help you out, we’ve put together a few quick tips for volunteer recruitment, onboarding, and retention. association management association leadership member engagement membership management Small Staff Chatter

Checklist for a Successful Strategic Planning Event

MembersClicks

Membership renewal is upon us. You have a clearer picture of the organization’s financial strength, including results of membership recruitment and retention efforts. association management association leadership membership management Small Staff Chatter

Flipping the Membership Equation – Your Questions Answered

YourMembership Blog

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date.

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Where Do You Fit in the On-Demand Economy?

YourMembership Blog

The reality is to continue to grow and succeed membership organizations must have a robust virtual presence. Does it have the technology behind it to deliver the membership experience your members and prospects are expecting ? Do you need groceries and have them delivered in an hour?

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Identifying Association Trends – It’s About the Data

YourMembership Blog

We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations. 31% responded dues or member recruitment.

Leading Engagement from the Outside in: Your Questions Answered

YourMembership Blog

Anna and Elizabeth recently led our May Thought Leadership Webinar on member engagement sharing the key points of their whitepaper, which included case studies featuring the six associations they presented as part of their research.

Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership Blog

Association Management or Membership Management Software. Association Management Software (AMS) is the hub for connecting your association to your members via technology. Membership ManagementWhat does your association’s brand say about the organization?

Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Last week we held our monthly thought leadership webinar where Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management & Marketing presented. Ask the Thought Leader Member Engagement + Retention Membership Management

Associations and the Vision Thing

YourMembership Blog

These moves alone changed the conversation for a lot of people looking at the Association Management Software (AMS) industry, as it exists today. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.

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Refocusing on Jobs and Education in 2015

YourMembership Blog

Their multi-tiered membership strategy makes it easier for potential prospects to bypass the association they might normally consider joining. Membership Management

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

It mentioned how new members are most always engaged members, and that the trusty packet can help those members stay engaged beyond the first exciting months of membership. The program is centered on offering a limited free trail membership through 2014.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. How the serve an evolving membership, specifically the need to address generational changes within their member structure.

Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St.

What did you just step in? It’s change!

YourMembership Blog

Yesterday we held our monthly thought leadership webinar High Touch Membership in a High Tech World. We held a webinar last month about the idea of “Flipping the Membership Equation” and the need for associations to revisit their membership recruitment and retention efforts. Generational changes in membership are bringing this to the forefront. Membership Management

Time to get in the game. There’s a game being played?

YourMembership Blog

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. I recently shared some thoughts on the whitepaper, focusing on the statistic that 78 percent of the association leaders participating in the study identified managing the volume of information they receive as a major concern of their members. Membership Management

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at YourMembership.com!

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

The executive director and membership team are seated at a conference table. The membership manager looks like a deer in the headlights. Membership Manager. As I recall, our strategic plan includes a section of membership goals. Membership Manager.

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

The executive director and membership team are seated at a conference table. The membership manager looks like a deer in the headlights. Membership Manager. As I recall, our strategic plan includes a section of membership goals. Membership Manager.

The ROI of Social CRM

SocialFish

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting. For membership organizations, ROI often comes down to recruiting and retaining members.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey.

12 Volunteer Management Practices to Adopt Now

Idea Architects

Answer me this: would any credible, successful HR professional manage paid staff the way volunteers are managed in your organization? We want them to "let go" of their leadership positions, not let go of their connection.

Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. John Sigmon, founder and CEO, Sigmon Leadership Solutions.

Do Your Homework

The Membership Blog

I don’t think membership managers are taking the time and effort to really understand what’s going on in their organization’s membership environment. They are too busy looking at statistics and formulas and open rates and all of those kinds of things, thinking that those numbers are going to give them a really good idea of where their membership challenges and opportunities lie. associations leadership Membership national association of home builders nonprofits

Association Brain Food Weekly: 3.31.17

Reid All About it

Aptify shares five under-utilized member recruitment tactics. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Presenter: David Epstein, content marketing manager, Bizzabo.

Association Brain Food Weekly: 3.10.17

Reid All About it

Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Member R&R: Better Retention and Recruitment for Your Association (Association Chat). Learn how to boost member recruitment and retention.

Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Some associations are beginning to adapt their membership strategies to target Gen Z. “A

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12 Volunteer Management Practices to Adopt for 2011

Idea Architects

Answer me this: would any credible, successful HR professional manage paid staff the way volunteers are managed in your organization? It's time to get resolute and do the following: Develop a comprehensive strategic plan for the recruitment, development, and recognition of volunteers throughout the organization. We want them to "let go" of their leadership positions, not let go of their connection.

Awesome Association Jobs This Week – April 26

SocialFish

Web and Digital Marketing Manager , National Association of Landscape Professionals – Are you a digital marketing guru, interested in the latest advances in digital marketing, SEO, social media and website strategy?

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. Having their up-to-date contact information, as well as their association involvement history and other professional preferences, helps you build a positive membership experience for them and turns them into ambassadors for your association. How do you define their membership value, and what is their value to you?