Proven Tactics to Recruit, Retain and Unleash Millennial Talent


By 2025, Millennials will comprise 75% of the global workforce. A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. Millennial’s Employer Criteria.

Tips for Managing Millennials - from a real, live millennial!

Association Management

Leadership is about coping with change.”. that it dawned on me that I belong to the dreaded Millennial Generation. In a Fortune Magazine article entitled Everything you need to know about your Millennial co-workers , Katherine Reynolds Lewis.

The Joys of Mentoring, Mining Talent and Wearing Many Hats

Association Adviser

From the Corner Office American Coal Council Coal leadership leadership style member recruitment membership growth Mentoring millennials social media

Mission possible: Finding and keeping volunteers

Aaron Wolowiec

And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. fiscal oversight, leadership development/nominations) or legal requirements (i.e. Are you seeing a surge in GenX and millennial volunteers?

Survey: These Companies Set the Standard for Leadership

Associations Now

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. So says a new report from Chally Group Worldwide ranking the top companies for leadership. Both have executive leadership programs of their own.

This Is Not a Good Look for Us

Spark Consulting

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. They can even recruit more members than the association staff can adequately serve, leading to disappointment and low retention rates for new recruits.”.

Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." Associations Leadership

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Solutions for Your Membership Conundrum

Association Adviser

We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” NCRA’s Good recalled a time 10 years ago when his leadership team thought trade shows were a dying breed. Tactics for engaging millennials.

A Simple Tactic to Appeal to Prospective Young Members


This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to consider their offerings carefully. This, in turn, increases recruitment and retention numbers. Tweet.

Generations: the Hype Still Reigns

Jamie Notter

Leadership insight.right when you need it. Pardon my French, but I would have thought that today, a full six or seven years since the Millennials brought our attention (again) to generational differences (remember the early 90s when Gen X hit the scene?), Humanize and the Millennial Generation. Millennials: Entitled or Risk Takers? { Leadership. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter.

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New Survey Offers a Glimpse at Association Staffing Trends, Challenges

Associations Now

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows.

A Little Something About 20-somethings

Association Management

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Are your board and committee leadership committed to recruiting new younger members?

Book Review: Cause for Change

Beth Kanter

I’m getting a jump on my summer reading! Colleagues Kari Dunn Saratovsky and Derrick Feldmann have published a new book called Cause for Change: The Why and How of Nonprofit Millennial Engagement. Focus on the 3 R’s (Recruitment, Retention, and Recognition).

How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

Boomer succession plans can be just as important as millennial recruiting. . To change that equation, Hildebrand suggested tapping into younger members since millennials are “activists by nature” and often looking for work and volunteer experiences “that matter.”

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Association Brain Food Weekly: 12.2.16

Reid All About it

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials.

Association Brain Food Weekly: 12.2.16

Reid All About it

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials.

Association 4.0 by Sherry Budziak and Kevin Ordonez

Eric Lanke

Morrison believes that the associations that struggle with recruiting members are challenged because they haven’t figured out how to sell the power of that group dynamic. Create opportunities for leadership. Recruit the best talent -- people are your organization’s differentiator.

How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

Beth Kanter

By creating the #GoodIsWinning hashtag and launching PopeIsHope accounts across many social media platforms that especially target Millennials and Gen Z , the Pope’s visit will amplify social change messages around climate change, refugees, and more.

Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

That’s a model that’s much more common in service organizations, like your local Food Bank, where they likely have a whole team of people whose entire job is to recruit and work with volunteers. Do you have any suggestions for how to convert millennials into volunteer leaders? In my chapter, we just booted out all but two Boomers and brought in Xers and Millennials in an overhaul. And don’t be afraid to give your Millennial volunteers a chance.

Associations and the Vision Thing

YourMembership Blog

Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken. As a reminder, YM’s next Thought Leadership Webinar to be held on April 22nd, titled Are You Ready for When Millennials Take Over?

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

The new world order has to do with shifting demographics (baby boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an elemental change in what people value. Carol Khoury.

Association Brain Food Weekly: 3.9.18

Reid All About it

– Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Lead or Lose: Seven Principles of Learning Leadership.

Association Brain Food Weekly: 10.12.18

Reid All About it

Whatever your next step or long-term goals may be, advancing in government affairs and/or advocacy requires unique professional and leadership development to catch the eye of future employers and executive recruiters. John Sigmon, founder and CEO, Sigmon Leadership Solutions.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

The loss of leadership vital to the health of the organization. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

New Partnership Seeks to Diversify Boards

Associations Now

NACD provides board-recruitment services to major corporations, small companies, and nonprofits. We applaud the efforts of NACD’s Board Recruitment Services to advance the contributions that Latino leaders can make at the highest levels of corporate leadership.”.

Eric Lanke: Who Revolves Around Who?

Eric Lanke

Leadership. I also read this fantastic post on SocialFish by Ryan Crowe about an outsider Millennials perspective on associations and association membership. He blogs regularly on leadership issues, thinks too much about the books he reads, and is the author of several works of fiction.

First Steps to Better Employee Engagement

Associations Now

In their new book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else) , Jamie Notter and Maddie Grant, CAE, arrive at a definition that’s at once simple and complicated. Plenty of studies show that employees often feel disconnected at work.

The Future of Online Communities is Curated Content - and that’s Great for Community Managers!


Millennials now make up 50+% of our workforce. They are the most in-demand new member recruitment category and they come with high digital expectations. Many membership organizations have launched online communities over the past several years.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. .

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Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. Target member recruitment to underrepresented groups. Diversity and inclusion require more than just lip service.

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What are your association’s tribes?

SCD Group

Think of his writing below in terms of your member recruitment and retention efforts: "Sooner or later, tribes begin to exclude interested but unaffiliated newcomers. "It New voices want new procedures and fresh leadership." and to offer fresh ideas and fresh leadership to help you keep growing. This fresh and new way of doing things is important as millennials increase their presence in your industry and/or profession.

Lunchtime Links: How to Get Volunteers (And How to Keep Them)

Associations Now

Also: Encourage leadership within your ranks. These ruts can be especially detrimental in attempts to recruit and retain younger volunteers. Millennials and Gen Xers are used to making decisions quickly, and it’s not uncommon for them to grow impatient or frustrated, she says.

Can Mentoring Programs Bring Younger Members to Your Association?

Association Adviser

With this in mind, Horizons , the Australian coaching, leadership and mentoring consultancy surveyed almost 4,000 business leaders, consultants and executives in professional associations in the U.S., Horizon survey respondents also cited lack of leadership support as a barrier.

Monday Buzz: The Sharing Economy’s Impact on Events

Associations Now

Then submit their names for CEO Update ‘s Association Leadership awards. Plenty of jobs are won via the power of personal connections, but whether you’re a job seeker or recruiter, Forbes contributor and millennial expert J.

Trends in Education-to-Employment: Part II

Association Success

We do that through building knowledge and skills, whether it’s personal skills, leadership skills, volunteer skills, hard skills or soft skills. However, if our members are struggling to recruit qualified people, there may be another level on which we help. People talk about how millennials don’t join; I say young people are having trouble breaking into professions and don’t want to pursue careers in industries that may evaporate in ten years.

Lunchtime Links: Prepare for the Generational Shift

Associations Now

Your organization may be perpetually recruiting new volunteers to drive its mission. According to XYZ University’s Sarah Sladek , that group of younger Americans is wide, including about 48 million Generation Xers and 80 million millennials.

Association Brain Food Weekly: 11.10.17

Reid All About it

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association.

Management Misdemeanors: 10 Crimes Against Increased Volunteer Engagement

Idea Architects

Micro-volunteers in particular want easily accessed online training and support, but it also is valuable for anyone taking on more significant leadership positions in your organization.

Best of the Week: 8 readings for association professionals

SCD Group

Amazon ''Bar Raisers'' Put Recruits to Test By GREG BENSINGER via The Wall Street Journal In fulfilling online orders, Amazon is all about expediency. 24 Things Millennials Need To Get Over Already By Todd Van Luling via The Huffington Post Brunch is lame, you''re not that old and you''re certainly not a real DJ! When I decided to move SCDdaily to a three days a week schedule, I assumed I would not include the readings of the week among those three blogs.

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