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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

AA: Ho w does it help your association recruit and retain more members? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. North was a big question since we represent Minnesota, North Dakota and South Dakota. It’s about leadership, authenticity and principles. Angela Kisskeys, Associations North.