Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? Make your leadership style about partnership.

Digital Transformation Stalls Without Strong Leadership

Associations Now

Rajan Kohli, senior vice president and global head of Wipro Digital, attributes the delay to a crisis among leadership. The post Digital Transformation Stalls Without Strong Leadership appeared first on Associations Now

Developing a Thought Leadership Mindset

Associations Now

Here are three questions to ask yourself while building your thought leadership strategy ( based after Forrester’s IDEA graph ): How do your members think? What’s the overarching purpose of thought leadership? “Thought leadership is cumulative.

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. What caught my attention was the following paragraph from WAVE (the name of the WAV group newsletter): “The old consumer problem was Junk Mail in the Mail Box.

Tuesday Buzz: Leadership Styles That Don’t Work

Associations Now

These leadership styles are only going to make your job more difficult. No one can reasonably say that one leadership style works for all associations. But there are a few leadership characteristics that won’t help you achieve your goals and will make your employees unhappy.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The difference is the CEO of the small association is responsible beyond the level of leadership but also involved directly with implementation down to the administrative task. Newsletter Distribution. How tight should you control your associations newsletter distribution?

Kurt Nagle: Fostering Global Collaboration

Association Adviser

From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports Magazine

Engaging Leadership to Eliminate Deadwood Programs: Repair, Replace, Reinforce

SCD Group

The second initiative was a newsletter template that was created as a members benefit to include industry tips and tricks. The idea was that members would use this template to produce and send out a company newsletter to their customers.

From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

He was a tremendous influence on my own leadership style. I like what [AHA’s Stephanie Drake] said in your newsletter last month , “Manage the talent, not the job description.” That’s the future leadership.

Would You Join Your Association? - Moery Company

Moery Company

So, today is a fantastic time to give yourself some margin and: Review your website and evaluate your e-newsletter, the content for your annual meeting, and the board of directors meeting agenda (would you show up for that?). IStock_Credit:anyaberkut.

Facilitative Leadership

Idea Architects

In January 2005, Pegasus Communications published an article I wrote on facilitative leadership in their subscription only publication. Facilitative leadership (and facilitation skills in general) has been my most frequently requested workshop topic this year, so apparently others are coming to value this mindset and skill set more. A short summary oif the article follows as published in Leverage Points, a newsletter from Pegasus Communications.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. Leadership. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

Failure to Adapt - Moery Company

Moery Company

For example, to garner greater newsletter engagement, we assess modifications. Business Development Communications LeadershipIStock_Credit:marekuliasz.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Leadership. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally.

Tips 130

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. Features Leadership Marketing & Communications association communications benchmarking leadership millennials

Was Machiavelli Right? Are the Best Leaders Situational or Steadfast?

Association Leaders

I subscribe to an electronic newsletter published by booz&co called ‘strategy+business’ It often has interesting business and leadership related articles. If you read this blog regularly, you know I enjoy reading about leadership, particularly business leadership. ” I was drawn to the title because I don’t think much of the leadership style Machiavelli espoused.

Engagement Is a Two-Way Street

Jamie Notter

The members read our newsletters, attend our events, buy our products, join our association. Culture Leadership

The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. Leadership. The Big Picture.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Jeffrey Cufaude, Idea Architects.

Culture Matters: Interview with Jamie Notter


In the weeks following the interview we will feature a blog post ty the interviewee on SliceWorks blog and in our newsletter. Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter , of Culture That Works.

Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Jeffrey Cufaude, Idea Architects.

Plexus Consulting Group?: Have You Considered An Executive.

Plexus Consulting

How does a senior executive develop their volunteer leadership? An article in the Summer 2011 Plexus newsletter Horizon, edited by Douglas Kleine, CAE, and titled “If Coaches Are Good for Executive Directors (and Basketball Teams), Why Not for Board Chairs?”, In for-profit corporations, and more frequently in non-profit organizations, executive coaches are recognized as valuable resources to develop and enhance important leadership capabilities.

Learn the Language of Your Members

Eric Lanke

You must read our newsletters and attend our conferences. Because association members generally have little loyalty to the vehicle of their association's newsletters and conferences. Or a newsletter as containing "information of direct relevance to your business or career."

Brushing up on the Basics: A Refresher on Membership Essentials


One minute you’re drafting your monthly newsletter, then the next you’re planning for your annual conference. If you’re an association professional, you know every day is a whirlwind. And two minutes later, you’re meeting with your board! Like we said: whirlwind.

The Big Picture: Words and Phrases That Trigger Some Spam Filters

The Big Picture

In delicious synchronicity, moments later the ASAEs Technoscope newsletter arrived in my Inbox. Leadership. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Click Here | Main. | The Best Way to Have a Good Idea » February 27, 2006. Words and Phrases That Trigger Some Spam Filters.

Great Leaders Are Grateful

Association Leaders

We recently received a newsletter from The Telephone Doctor that addresses this issue (among a few others). Association Management Companies CM Services Leadership Uncategorized VolunteerismOne thing I have noticed about most great leaders is they are grateful. They are grateful to have achieved success but most importantly, they are grateful to those people who help them achieve success.

Membership Hack: Microvolunteering for Content Creation

Associations Now

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. NACE Austin members are eager to get involved in small but meaningful ways, and Chavez says microvolunteering is helping to fill the leadership pipeline.

Austin 105

Learning Along The Way: Transitioning a Client When an Executive.

Learning Along the Way

I was excited to receive my copy of ASAEs AMC Connection December 2009 e-newsletter. You see, this newsletter contains my first ever published article, "Transitioning a Client When an Executive Leaves". Ive reprinted the article below for those of you who can not access the e-newsletter. They have many great resources, like this newsletter, to offer association professionals. About. Archives. Learning Along The Way. Transitioning a Client When an Executive Leaves.

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. The documentation of your work is the cornerstone of your thought leadership strategy. The Moery Company faced major headwinds in its start-up phase.

The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Leadership Thoughts: Crafting the Job Description.

Tools 52

Embrace the Messy Now

Eric Lanke

If we did that, we'd miss the next member meeting, the next newsletter deadline, the next dues cycle. Associations LeadershipThere's an analogy I like to use when describing what it's like to manage an association.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. July 29, New Orleans, NYIB Leadership Pre-Conference. 9, New Orleans, NAHB Association Leadership Institute. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

You Can Decide When To Check Your Email

Eric Lanke

Email remains a productivity tool, but it is so clouded with spam, blind-copied irrelevancies, and unsubscribed-for newsletters that it's no longer possible to treat every message as an event. Associations Leadership

What You Focus On Increases

Holly Duckworth

If your organization is focused on recruiting members celebrate each new one, distributing a newsletter focus on the distribution and readership, social media focus on the connections made not how large the candidate pool is. Blog Holly Duckworth Leadership leadership solutions Volunteering

Busy Is Not Always Better

Eric Lanke

Often it's the first time they've had any professional staff at all, and suddenly they have a working membership database with dues being collected on time, newsletters going out, and meetings getting planned. Associations Leadership

What I’m Reading

Spark Consulting

E-newsletters still work, and work well. blog roundup cool technology innovation leadership management marketing Associations Now Christina Smith Innovation Excellence Jamie Notter McKinley Advisors SEO Shelly Alcorn Technology Review How can you tell if your CEO is ready for innovation? These questions could help. The future of technology , and the caveman law: tech v. primitive desires? Bet on primitive desires every time.

5 Ways to Nurture Professional Relationships

Association Adviser

Whether we partner with an association on one monthly newsletter or their entire communications platform, I cultivate a relationship with each and every association. Features Leadership professional relationships

Intangibles Sell, Too

The Membership Blog

We highlight the tangible benefits-the products (insurance, guidelines, technical documents), the services (newsletters, job listings) and the events (conferences, continuing ed programs), and then we mention the intangible benefits (networking, an industry “voice,” putting something back into the profession, etc.). Don’t be afraid to sell the intangible benefits of membership.

Why Associations Should be in the Podcasting Game - Moery Company

Moery Company

I compare podcasts to what the e-newsletter was like to businesses some 15 to 20 years ago. The opportunities are endless to showcase thought leadership or deliver updates about benefits and services. It’s no secret I’m a HUGE fan of the podcast.

Achieve more: The art of collaboration

Aaron Wolowiec

I was fortunate enough in 2011 to attend ASAE’s Invitational Forum on Leadership and Management. Naturally, these projects gain the attention of top leadership, are allotted disproportionately more time on the board agenda, and appear first in both the monthly newsletter and the year-end report. Achieve More Innovation Organizational Behavior ASAE associations collaboration invitational forum leadership MSAE Professional Development