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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Don’t discount thought leadership for the top of funnel audiences.

Strategy 169
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Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

The American Society for Nondestructive Testing received the Innovative Content Strategy Award. It created a unified content strategy transcending individual initiatives across all departments.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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Does Your Leadership Style Need a Change?

Associations Now

A report on some new leadership research out of the Stanford Graduate School of Business ends on a sobering note. The implication is that the culture needs improvement, and O’Reilly points to some notable examples of companies that have had dysfunctional, narcissistic leadership, like Theranos and Uber.

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9 Strategies for Preventing Volunteer Burnout & Keeping Your Leadership Pipeline Full

Membersuite

Poor communication from leadership, for example, not providing insight into the progress your association is making towards its goals and the volunteer’s role in that accomplishment. How to Prevent Volunteer Burnout and Keep Your Leadership Pipeline Full. Perceived lack of appreciation for the time and effort they put in.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. I’m happy to feature it as long as it’s not too product-centric.

Revenue 256
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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.