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Association Brain Food: 4.12.24

Reid All About it

Fri 4/12 at 11 a.m.* – Leadership Excellence: Prioritization and Inspiring Change Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. Explore 15 key strategies that illuminate the path to newsletter excellence. 1 CAE credit.

Revenue 256
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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Used subject matter experts in groups to develop thought leadership pushed out to members on-demand including: Fact sheets/brochures and current information.

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Marketing Resources for Associations and Small Businesses

Association Navigator

Hinge Marketing is a Northern Virginia-based firm specializing in marketing for professional services companies. Our marketing culture is evolving at Verto Solutions in ways similar to what’s happening at Lisa Dezzutti’s company Market Connections. We’re still learning the tactical moves, while also engaging in thought leadership.

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Wise Words from the Corner Office

Association Adviser

On becoming a better association leader: Brandon Robinson, CAE, Virginia Society of Association Executives. Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. I published an article in VSAE’s newsletter one time. Those are key to leadership success.

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Wise Words from the Corner Office

Association Adviser

On becoming a better association leader: Brandon Robinson, CAE, Virginia Society of Association Executives. Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. I published an article in VSAE’s newsletter one time. Those are key to leadership success.

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From the Corner Office: John Graham, ASAE

Association Adviser

We use a process at ASAE called Design Thinking that came out of Darden Business School at University of Virginia. print, directories, newsletters) that will continue to be part of the association communication mix? AA: Can older generations learn from millennial executives who are starting to assume leadership roles?

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Association Brain Food Weekly: 10.11.19

Reid All About it

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Seven ways to boost your newsletter open rate. Host: Northern Virginia Chamber. Newman, Greater Good Magazine ). CAE credit.

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