A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days. Aside from learning new tools and tracking hacks (valuable from a staff standpoint), we also saw an obvious return on investment with the reinstatement revenue totaling $28,206.”.

What a Recruiter Looks for in CEO Candidates

Associations Now

If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for.

Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Last Christmas, I saved nearly $100 because I was a member.

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Survey: These Companies Set the Standard for Leadership

Associations Now

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. So says a new report from Chally Group Worldwide ranking the top companies for leadership. Both have executive leadership programs of their own.

From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent. During an economic downturn, that’s when people tend to forego their regular maintenance and inspections—an important source of revenue for our members. That’s the future leadership.

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

Outstanding resource for generating non-dues revenue. If you would like to learn more, please mark your calendar to attend our YM CAE Thought Leadership Webinar on September 23rd, Becoming a 24/7 On-Demand Service Provider to Meet Member Expectations.

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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

We provided some member discount programs that chapters could adopt and some support at a high level through marketing materials and pieces chapters could use for recruitment. JW: We’ve strategically added partnerships and eliminated others to maximize non-dues revenue (NDR).

Is Your Association in Need of Membership Sales Professionals?

Moery Company

So much so, for the first time – we had a great association ask us to help them recruit a membership director last year. But when you search for who is in charge of membership recruitment or sponsorship sales, that person is hard to find.

Replacing the Engine While Flying the Plane: The Association Executive’s Guide to 21st Century Change

Portage Group

Decreasing revenues. Whether it is a new membership, governance, revenue or wholesale organizational model that is needed, the change at hand represents largely uncharted territory in the association space. Leadership Organization Performance Trends Strategy

Associations Respond to Hurricane Harvey

Spark Consulting

Likewise, whether it’s recruitment, renewal, conference, new publication, professional development series, or whatever, many associations are suppressing addresses from the affected regions so they are not targeted by marketing campaigns for the time being.

From the Corner Office: Carol Khoury, NYSSA

Association Adviser

AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? From the Corner Office Leadership Association membership Carol Khoury membership NYSSA revenue Carol Khoury.

Members Hire Constant Transformation

Potomac Core

Talent Recruitment and Development – The Association supports efforts to Recruit Refrigeration Engineers, Partner with Supply Chain programs to Recruit Students at Universities and Colleges and reduce worker turnover by sharing best practices in support of worker on boarding programs.

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Associations 101

Spark Consulting

Other topics in 2014 will include using data, membership recruitment and retention, marketing, non-dues revenue, fundraising, diversity and inclusion, event sponsorships, and content creation and curation.). innovation leadership management presentations webinars Associations Now Dave Will Jamie Notter Maddie Grant Peach New Media Rob Barnes Scott Oser Same great format (10 tips in 20 minutes), but lots of new content and speakers!

The Participant Value Game: Time to Go Deep & Wide

Velvet Chainsaw

Reality #3: As Boomers exit and Gen X ascends to the leadership suite, these value discussions will intensify. In today’s high-tech world, when conference or membership revenues stagnate or dip, we often turn to technology. Tweet.

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Association Evolution: What Association Leaders are Thinking About for 2013 and Beyond

Portage Group

An increasing number of trade associations are shifting toward a revenue-based membership model where members with greater revenues pay bigger dues. Association Trends, Issues & Challenges Innovation Leadership Well, it''s 2013 and we''re still here.

What You Focus On Increases

Holly Duckworth

If your organization is focused on recruiting members celebrate each new one, distributing a newsletter focus on the distribution and readership, social media focus on the connections made not how large the candidate pool is. Blog Holly Duckworth Leadership leadership solutions Volunteering

Members Hire Industry Advocacy and Promotion

Potomac Core

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process.

Association Brain Food Weekly: 6.14.19

Reid All About it

Learn about board governance models that effectively keep the board informed, engaged and accountable, while providing them the confidence that leadership and staff are managing the day-to-day operations of the association. Membership Recruitment Tips and Tricks.

Association Brain Food Weekly: 5.10.19

Reid All About it

WBT Systems shares ideas for replacing the non-dues revenue you lose if you go that route—and if you don’t go that route, these ideas will help any association’s bottom line.

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Association Brain Food Weekly: 1.18.19

Reid All About it

Join a group of invited ASAE Fellows as they answer questions specific to Young Professionals, including career advancement issues, developing leadership skills and much more. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.

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How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 Features Leadership astronauts change crises John Graham leadership Mark Kelly Scott Kelly

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.

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10 Warning Signs of a Chapter Network in Trouble

Chapter Chat

When members remove themselves from their home base and take up leadership positions at National, they risk getting trapped in a ‘leadership bubble.’ Another reason: you don’t have a reliable leadership pipeline from chapters to National. Revenue isn’t collected on time.

Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Unlocking Revenue by Driving Learner Engagement.

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Flipping the Membership Equation – Your Questions Answered

YourMembership Blog

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date.

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Association Brain Food Weekly: 12.2.16

Reid All About it

Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. ‘Tis the season for ASAE Tech exhibitor emails.

Association Brain Food Weekly: 12.2.16

Reid All About it

Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. ‘Tis the season for ASAE Tech exhibitor emails.

Association Brain Food Weekly: 10.5.18

Reid All About it

Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). – Association Leadership: Assembling Great Governance Teams. John Sigmon, founder and CEO, Sigmon Leadership Solutions.

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The Mystical World of Chapter ROI – Assessment Included

Chapter Chat

Dysfunctional leadership. Inability to recruit new members. 65% rely on chapter volunteer leadership*. Every organization has a different mix of revenue streams. Focusing on each stream and understanding the role it plays in your revenue mix is important.

Back to The Future: Associations in 2010

Portage Group

New Revenue Models Increased competition from sources such as the internet and social media are allowing people to access networks and resources without having to pay a membership fee. Social media will be a great tool for the innovative association looking to recruit, retain and engage.

Association Brain Food Weekly: 4.11.16

Reid All About it

Learn how to stretch the value of your conference content, and increase the potential of non-dues revenue, by maximizing the use of your event’s content. membership marketing, member retention, non-dues revenue). Why is it so hard to recruit and retain the right talent?

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Raise the Roof on ROI

YourMembership Blog

However, it is easy to sometimes lose track on just how much it costs to recruit one new member as opposed to retaining one when renewal time comes around. Volunteered for committees or other leadership opportunities? Analytics You Don’t Want to Miss.

Association Brain Food Weekly: 3.14.16

Reid All About it

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings.

Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Last week we held our monthly thought leadership webinar where Peggy M. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

The side effects of this change are: A loss of traditional revenue generated by membership dues. The loss of leadership vital to the health of the organization. They need leadership in all areas of their business. How to retain members and recruit new members for the future.

Leading Engagement from the Outside in: Your Questions Answered

YourMembership Blog

Anna and Elizabeth recently led our May Thought Leadership Webinar on member engagement sharing the key points of their whitepaper, which included case studies featuring the six associations they presented as part of their research.

Association Brain Food Weekly: 4.18.16

Reid All About it

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC.

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Association Brain Food Weekly: 4.18.16

Reid All About it

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC.

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Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership Blog

Creating opportunities for member engagement through surveys, polls, forums, blogs, and user ratings can provide additional insight that you can strategically use in your recruitment and retention initiatives. What does your association’s brand say about the organization?