13 Ideas for Generating Non-Dues Revenue


Membership dues are a big part of your organization’s overall revenue stream. Embracing non-dues revenue streams is a great way to keep membership dues down, while still bringing in the revenue you need to run your organization.

How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).

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Lessons in leadership from 2014

Aaron Wolowiec

Athitakis has written on nonprofits, the arts and leadership for a variety of publications. And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. Listening is an underrated leadership skill.

From Relevance to Revenue

Association Adviser

While relevance and effective leadership have always been the keys to making associations successful, those attributes are hard to achieve and harder to maintain in this highly competitive and hyper-connected information age. Relevance is what ultimately drives both dues and non-dues revenue.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit.

JP Moery to Speak at Thought Leadership Conference in Cambridge, MA

Moery Company

JP Moery, president of The Moery Company, will be speaking at the Profiting from Thought Leadership seminar , held on November 14 and 15, in Cambridge, MA. Can’t make the event but want to learn more about building your firm’s thought leadership agenda?

Why leadership support is important when incorporating automation

Association Success

So adopting these kind of technologies can really add up to a big revenue number! And the leadership of that organization plays an important role in fostering the right culture. Invigorate Revenue

Evaluating Our Leadership Styles

Association Success

I recently published an article about authentic leadership , directing people’s attention towards the leadership structure of their organization in order to feel its social, economic, political and environmental pulse. The experience of being interviewed provoked me to reflect on my personal leadership style, the leaders around me, and what authenticity means for the way we organize our associations. Two important aspects of authentic leadership are reflection and honesty.


Plexus Consulting

While many books have been written about leadership, it remains for many a misunderstood and elusive quality. The capacity for leadership exists in everyone, but most people never take the time to develop it. Leadership is determination, courage, confidence and the ability to get results! Positive leadership assumes that goals can be accomplished, the job can be done, the problem can be solved, and the obstacles will be overcome. By Ann W.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Sarah Sain, Naylor Association Solutions.

How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event

Association Adviser

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This will help keep your association top of mind the next time that employer needs to advertise hiring opportunities, and possibly increase your non-dues revenue margins from paid job listings. The post How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event appeared first on Association Adviser.

Thursday Buzz: VIP Experiences That Drive Revenue

Associations Now

By providing a few extra perks, you can deliver a special conference experience to those members and boost your own revenue at the same time. Leadership practices. The post Thursday Buzz: VIP Experiences That Drive Revenue appeared first on Associations Now

How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. There’s no competition in the leadership that you can sometimes see in professional associations.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. I think of membership development and revenue generation as my superpower, and calibrate that superpower to the mission of my organization.

A Meaningful, Sustainable Way to Rev Your Non-Dues Revenue. But be Patient.


Dan Pontefract in his bookFlat Army: [Employee engagement is] the state in which there is reciprocal trust between the employee and leadership to do what’s right however, whenever and with whomever. It's time to rev-up revenue and employee engagement through horizontal leadership.

A Crisis of Confidence in Nonprofit Leadership

Associations Now

Last month, McKinsey & Company released a report on its 2013 survey of CEOs and other execs at social-sector nonprofits to gauge their confidence in the leadership structure they have and what they think they’d need to improve.

Less is More: Non-Dues Revenue

Association Success

Quality > Quantity All associations want to maximize revenue in order to better serve their members. Non-dues revenue channels can be a great opportunity for associations to broaden the range of services they offer, and to build relationships with other bodies in their industry. When it comes to non-dues revenue, I’d rather pursue a share of mind than a share of wallet. Cast a critical eye over the projects meant to be bringing in revenue at your association.

Leadership Training With a Personal Touch

Associations Now

If you’re the head of an association, how responsible are you for improving the quality of leadership within its industry? It’s partly a nondues revenue stream for the association, but Brooks argues that it’s also an effort that serves the best interests of TSAE in the long run. “We

A Last Look at Leadership in 2014

Associations Now

From diversity to globalization to governance, a few big leadership themes from the past year—and challenges for the next one. And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

A Last Look at Leadership in 2016

Associations Now

If leadership is all about steadiness at the helm, 2016 has been an especially challenging year for leaders. And as I look back over a year’s worth of writing on leadership for Associations Now , it’s clear that all of those changes have had an impact on how association leaders do their work.

5 reasons everyone at your association needs to go to #Xperience17.

YourMembership Blog

#leadership #inspiration #learning #innovation #technology – all in one place. It’s a chance to grow your skills in leadership. As an association leader, you have a great case for going to Xperience 2017.

Price Your eLearning Right

Blue Sky eLearn

When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. Rethinking Event-Based Pricing.

Price 197

How to Ask for a Raise and Other Top Learnings from IAEE Women’s Leadership Forum

Velvet Chainsaw

Take notes when someone compliments you or sends you written props, when you’ve saved the company money, brought in revenue over and above expectations, helped your organization make a strategic leap or volunteered for projects or work that are not part of your job description.

From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

John Graham, president of ASAE The Center for Association Leadership is our Corner Office profile subject this month. Non-dues revenue (NDR) is essential to keeping the cost of dues down. Features From the Corner Office Leadership John Graham mobile non-dues revenue technology

Leadership Lessons From the End of Google Reader

Associations Now

Rather than pressure employees to come up with ways to boost nondues revenue by 20 percent, encourage more modest improvements, and more of them, and make sure you can test them quickly. The post Leadership Lessons From the End of Google Reader appeared first on Associations Now

Survey: These Companies Set the Standard for Leadership

Associations Now

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. So says a new report from Chally Group Worldwide ranking the top companies for leadership. Both have executive leadership programs of their own.

Creating Career Center Exposure and Generating Additional Revenue at your Onsite Event

Association Adviser

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This will engage your career center audience with your events more, which will increase attendance and possible additional dues revenue for your association. The post Creating Career Center Exposure and Generating Additional Revenue at your Onsite Event appeared first on Association Adviser.

Associations Are Communities

Spark Consulting

What about our revenue!” I do get it – many associations derive 30-50% of their annual revenue from their conference or trade show, and – at least at that time – hotels and convention centers were being utterly intransigent about negotiating. (I’m

Leadership ? Continued Discussion 8/17/09 ? on Leadership ? by.

on Leadership

on Leadership … by Steven Davis, CAE. Leadership … an Ongoing Discussion. « Leadership … Continued Discussion 8/3/09. Leadership … Continued Discussion 9/9/09 » Leadership … Continued Discussion 8/17/09. This entry was posted on August 17, 2009 at 8:17 pm and is filed under Leadership. Follow “on Leadership. Tags: Leadership.

Cutting Through the Clutter is Just the Beginning

Association Adviser

From the Corner Office Leadership American Beverage Association marketing membership non-dues revenue Susan Neely

Report 101

From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

During an economic downturn, that’s when people tend to forego their regular maintenance and inspections—an important source of revenue for our members. He was a tremendous influence on my own leadership style. That’s the future leadership.

Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status

Association Adviser

Maximize your association's legislative influence by educating board and staff leadership about the political activities your tax status allows you to do. Advocacy Features Revenue advocacy association advocacy association taxes tax statusThe post Keys to Successful Advocacy: Understanding and Maximizing Your Association’s Tax Status appeared first on Association Adviser.

What Makes a Great Leader in the Association Game? Moery Webinar

Moery Company

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. Association Business Strategy Leadership Webinar

The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source.

The makings of a good nonprofit

Aaron Wolowiec

Perhaps more than anything else, good leadership molds a successful nonprofit. Excellence starts at the top, trickling down to those who support leadership. As some of you may know, I launched my career in nonprofit.

Can associations keep pace in the tech race?

Aaron Wolowiec

That includes membership growth, non-dues revenue, social media and Big Data. This is key for many associations as the non-dues revenue model is often necessary to pay for these new content streams.”.

Kurt Nagle: Fostering Global Collaboration

Association Adviser

From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports Magazine

Have a Passion For Your Cause

Association Adviser

This month’s leadership spotlight shines on Robert L. Advocacy Leadership advocacy non-dues revenue RLJ Companies Robert L. Johnson, founder of the RLJ Companies and one of America’s most successful media, business and entertainment moguls. What you may not know about.