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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge. The Solution.

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Association Brain Food: 12.15.23

Reid All About it

At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively. Event networking. More info/register. More info/register.

Iowa 256
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Association Brain Food: 12.1.23

Reid All About it

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric. Do you need to reimagine how to partner with your association’s chapters and member/special interest groups?

Arlington 266
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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. 1 CAE credit.

Revenue 277
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TSAE Rallies to Hold First Meeting in Houston After Hurricane Harvey

Association Adviser

W hen the Texas Society of Association Executives gathered in Houston earlier this month for the New Ideas Annual Conference , it was the first major event to take place in the city after Hurricane Harvey devastated Southern Texas with historic flooding. Photo courtesy of Kayla Prasek Photography.

Houston 104
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Association Brain Food Weekly: 5.8.20

Reid All About it

Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing.

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The Power of a Board Chair

Associations Now

According to a report on the research on Colorado State University’s website , when a dedicated chair “engaged in a decisive, hands-on leadership style … their companies were more likely to create streamlined, simple strategies and fared well.” In an interview I conducted last June, leadership consultant M.