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Why Your LMS Needs Google Analytics

Blue Sky eLearn

You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Audience . Acquisition .

LMS 292
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

Your LMS is ready to launch. You’ve finished the initial implementation of your LMS and are ready to go live. It’s time to announce your new learning platform and create some excitement while inviting your learners to check it out! Is your LMS is already live? What’s next? Congratulations! You did it.

LMS 177
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296
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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist.

LMS 361
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Sometimes called digital credentials or micro-credentials, digital badges are a graphical representation of competencies earned through learning. It’s different now. Conclusion.

LMS 252