Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Barb Boggs, Events & Volunteer Relations Manager, Grant Professionals Association. To learn more about mentoring programs, download our tip sheet: 11 Steps to Start a Successful Mentoring Program. Learning Management System (LMS) / eLearning. Take a look at our Education + Learning Success Kit to learn how to strengthen your programs. Read: 3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools.

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Time for a MOOC-like makeover

Aaron Wolowiec

A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. In other words: a hybrid-learning format that appeals to today’s 24-7 learners. In the background, a successful learning management system is key to operating a successful MOOC. That’s according to Web Courseworks , a learning technologies and consulting company. Perhaps the biggest draw of a MOOC is its social learning function.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

Association Management: Online vs. In-person Engagement

Blue Sky eLearn

Managing your members is no easy feat— it requires dedicated association management software as well as a strategic plan for engaging your constituents. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter.

Association Brain Food Weekly: 9.11.20

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WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. LMS/CRM integration. LMS Demo Day. So what features should you be looking for in an LMS?

Association Brain Food Weekly: 11.6.20

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WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair!

Association Brain Food Weekly: 10.16.20

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WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. Carolyn Pund, CMP, CMM, Director, Cisco Systems, Inc.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Integrating eLearning tools, like a Learning Management System (LMS), with your online community can help you establish a reputation for delivering valuable educational content. Event management tools can boost attendance by adding value to the member experience.

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Association Brain Food Weekly: 10.4.19

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The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! WBT Systems suggests ten factors you should consider while developing requirements for your new LMS.

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Association Brain Food Weekly: 1.10.20

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That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Top 10 Tips in Software Selection for Managing Associations. Try on learning formats you can create in your LMS right now. How to Train and Manage Your Booth Staff.

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Social Learning: Creating Community Around Learning

Fonteva

Social Learning has been a buzz word for some time now. Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. In a similar fashion, you could set up community groups around live events and webinars that happen through your LMS. And yes, there are always people who want to continue learning.

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Association Brain Food Weekly: 8.28.20

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With the information collected in this research, we hope that we can pinpoint the areas of improvement with manageable takeaways for event professionals across the industry.” The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 8.21.20

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Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Host: eLearning Learning and Aggregage. Host: Tagoras/Leading Learning.

Association Brain Food Weekly: 1.18.19

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LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions. Presenter: Jason Askew, Product Marketing Manager, Cvent.

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8 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. High ROI employer products – Offer hiring managers options that maximize exposure of their job postings to improve their return on investment. Single sign-on – Members can apply for jobs and manage their job seeker accounts and profiles without logging in to a separate system through single sign-on.

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9 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. High ROI employer products – Offer hiring managers options that maximize exposure of their job postings to improve their return on investment. Single sign-on – Members can apply for jobs and manage their job seeker accounts and profiles without logging in to a separate system through single sign-on.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. High ROI employer products – Offer hiring managers sophisticated options that maximize exposure of their job postings to improve their return on investment. Candidate screening and management – Provide employers with functionality to attract, screen, and manage applicants, including an anonymous resume bank that safeguards job seekers’ identities.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. High ROI employer products – Offer hiring managers sophisticated options that maximize exposure of their job postings to improve their return on investment. Candidate screening and management – Provide employers with functionality to attract, screen, and manage applicants, including an anonymous resume bank that safeguards job seekers’ identities.

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Association Brain Food Weekly: 1.20.17

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Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. EST featuring outstanding speakers and community manager panels, headlined by Jeremiah Owyang , the founder of Community Manager Appreciation Day. EST – community managers, have the adult beverage of your choice ready and join in.

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Association Brain Food Weekly: 1.20.17

Reid All About it

Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. EST featuring outstanding speakers and community manager panels, headlined by Jeremiah Owyang , the founder of Community Manager Appreciation Day. EST – community managers, have the adult beverage of your choice ready and join in.

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Association Brain Food Weekly: 10.5.18

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WBT Systems explains the difference between certification, certificate programs and designations , describes the benefits of these types of credentialing programs, and provides questions you should ask before deciding to offer them. Trumpette Bass, Director of Membership Systems, Council for Advancement & Support of Education. The system of searching will change, but the needs of the end user won’t. Learn how to successfully negotiate your salary.

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How to engage your members in today’s hyper personalized world

Aptify

TIP: Learn more about how to deliver an engaging member experience from recruitment to renewal, for students to retirees – and everything in between. Leverage your association management system (AMS) and other tools to gather useful data and send targeted, relevant messages to members based on their interests and needs throughout the member journey. Moving your member data and management into the right AMS system puts your member data in one, secure place.

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Association Brain Food Weekly: 10.12.18

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Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. You’re members expect you to be insiders like them, and insiders use the right words, as Amanda learned when she said “telephone pole” instead of “power pole.”

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. A new report from the Pew Research Center, Digital Readiness Gaps , examines the attitudes and behaviors that make people unwilling and unprepared to pursue online learning. adults are “relatively hesitant” to use digital tools for learning. Beyond reading, they don’t use the internet for learning.

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Online Education: How It Can Print Money For Associations

Tom Morrison

We would have to recruit 126 new members to equal the same revenue. As we all know, it is a much cheaper investment by the association to get current members to spend more money with the association than it is to recruit new members. If you have written content, videos, power points or past conference sessions, you have content to consider for your online learning center.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. Overview of this Association Management Software. Powerful event management features. Check out Fonteva Membership to learn more!

Association Brain Food Weekly: 9.6.19

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WBT Systems replies with an emphatic Yes. Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Learn about the six major datapoints you must monitor regularly to help reach your monthly and yearly targets. Learn ways to fulfill both these needs by positioning your educational program to better meet the needs of corporate sponsors. Learn about the concept of blended data. Technology for Recruiting Volunteers.

Association Brain Food Weekly: 3.16.18

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If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Join this Coffee Talk to workshop ideas for effective content production, management and distribution. Presenter: Jason Askew, Product Marketing Manager, Onsite Solutions, Cvent. Host: Event Manager Blog.

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Association Brain Food Weekly: 11.4.16

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Now on to the list of this week’s free webinars and learning events. Presenter: Jessie States, CMM, manager of professional development, MPI. Get answers to your cyber security insurance and risk management-related questions about website publishing liability, security breach liability, replacement or restoration of data, and regulatory proceedings, public relations, or security expenses. Presenters: Renata Lerch, deputy managing director, American Society for Quality.

Association Brain Food Weekly: 10.26.18

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Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. What could be stolen from your learning management system, association management system, and other systems vital for your association’s day-to-day operations? Learn to identify the most essential clauses to include in a meeting contract.

Association Brain Food Weekly: 1.13.17

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Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). The council manages leadership recruitment, candidate evaluation, and nominations. Now, onto the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). The council manages leadership recruitment, candidate evaluation, and nominations. Now, onto the list of this week’s free webinars and learning events.