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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! For instance, consider the following popular ways to track data and compare it to your association: Social media interactions.

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Time for a MOOC-like makeover

Aaron Wolowiec

A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. In other words: a hybrid-learning format that appeals to today’s 24-7 learners. In the background, a successful learning management system is key to operating a successful MOOC.

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Association Brain Food Weekly: 10.4.19

Reid All About it

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. How to Use Social Media to Raise Money Online.

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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist.

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