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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. After completing a few writing jobs, I have room for more client work in my schedule. Please email me if you have a piece you’d like to discuss.

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist.

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LMS Revenue Tips America 361

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

DC 275

DC Washington Learning Management System LMS 275

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

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LMS Montana Revenue Price 329

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Your marketing team constantly talks about the buyer’s journey. Virtual conference attendee’s attention. Decoding the Buyer’s Journey. CAE credits.

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JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Learn what it means to coach instead of manage teams and why that’s so important.

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Newsletter Survey Team Software 195

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions.

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Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. It’s also a great way to determine your pain points when addressing your association’s event strategy.

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Tools LMS eBook Resources 208

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Learning Management System Education Communications Technology 285

ISAE

SEPTEMBER 14, 2023

After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining). This method is low-cost, effective, and will help you reach a wider audience than traditional marketing channels.

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OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. Carolyn Pund, CMP, CMM, Director, Cisco Systems, Inc. Content audit. 1 CMP credit.

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Indiana Review Education Conference 221

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JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Presenter: Paula Blomster, Conference Manager, Suomen Messut Osuuskunta. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ). Terence Eden ). 1 CMP credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Learn how you can use third-party sourcing to complement and bolster your in-house capacity. Member communications.

Revenue 370

Revenue Strategy Content Education 370

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns.

Strategy 195

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AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Montana North Carolina Content Certificate 359

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ).

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DC Washington Member Engagement Content 293

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Learn how to make the most of your association’s greatest resources—your staff members. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

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OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. Data Analytics for Association Marketers.

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LMS DC Social Media Washington 186

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Maggie Greene, Marketing Manager for Pathable, Inc. I’m not surprised.

DC 221

DC Washington Content Education 221

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JANUARY 20, 2017

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Arlington Content Review 150

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. – Association Palooza VI (Washington DC). More info/register.

DC 170

DC Washington Tools Certificate 170

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JANUARY 20, 2017

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

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NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls.

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Handbook Washington eBook DC 237

MemberClicks

AUGUST 9, 2022

You can extend your ROI by taking your content presented at your event and turning it into a valuable course in your learning management system. Choose a tool that integrates with and/or includes both a virtual event platform and marketing software (like MemberClicks!). Marketing tools. Define your goals.

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Higher Logic

OCTOBER 8, 2018

In the same regard, there should be some strategy and budget considerations behind the modules you invest in. This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. What is your community’s top goal? Objective #2 - Events + Registrations.

eBook 109

eBook Directory How To Member Experience 109

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay.

Software 52

Software Membership Management Newsletter Revenue 52

Forj

APRIL 22, 2021

Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Marketing the new course? Managing the process of creating the course? Team time and resources.

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Price Course LMS Discount 172

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. Did you know that you can add a learning management system (LMS) to your chamber website? This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. by December 2021.

Directory 52

Directory Social Media Video Discount 52