Freestone

DECEMBER 16, 2023

Do you leverage a learning management system (LMS), association management software (AMS), social media, or more? These events tend to attr act learners, ensuring good attendance and additional revenue. As you determine your KPIs, you’ll want to consider how your organization gathers data.

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Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

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Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

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Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

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Reid All About it

OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. How to Use Social Media to Raise Money Online.

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Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

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WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. You might want to consider incorporating more opportunities for online communication through social media?

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising.

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Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

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Associations Now

DECEMBER 3, 2014

If you’re stumbling over two of the biggest acronyms in e-learning, you’re in luck. Can’t tell a learning management system from a learning content management system? You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two.

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Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Reprinted with permission.

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MemberClicks

APRIL 5, 2022

Did you know that you can add a learning management system (LMS) to your chamber website? This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. Explore Influencer Marketing Tactics to Promote Your Members. New to social media?

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Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It During the live-stream, a facilitator can bring the attention of this captive audience to related online learning options. “Not During the closing general session, announce a learning challenge.

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MemberClicks

AUGUST 9, 2022

Plus, you can sell online as and sponsorship space for added revenue. You can extend your ROI by taking your content presented at your event and turning it into a valuable course in your learning management system. Marketing tools. Conduct a strategic marketing campaign. Engaging with a wider audience.

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MemberClicks

SEPTEMBER 30, 2022

Clarify your target audience to better market your association to them. On the other hand, a marketing association might be more interested in the specific roles and levels of their members to best tailor trainings to their needs and experience. Favored social media platform. in Marketing and an M.B.A

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MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.

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CMA Solutions

JANUARY 31, 2023

Brand value stems from perceived value that creates a competitive advantage in the marketplace that can attract more customers and revenue. Whether you are selling a product or service, there tends to be a fundamental marketing challenge because everything is flat.

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Protech

MARCH 16, 2020

T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia. However, keep in mind that unless you have an experienced developer of that system, the benefits your association will gain is limited. .

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Reid All About it

OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

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Fonteva

DECEMBER 19, 2019

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms.

Member Engagement 59

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Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). At Web Courseworks , we help professional, healthcare, and trade associations grow their learning businesses with effective learning management systems.

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Reid All About it

JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

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Reid All About it

JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

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MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

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ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

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Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.

Revenue 39

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Association Success

NOVEMBER 5, 2019

Back then there was no social media, no email to keep up with and no FaceTime calls to take. . “As As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance.

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MemberClicks

MAY 13, 2022

Instead of investing in the first system you come across, it’s important to be strategic in your search to find the right solution for your organization’s unique needs. Read on to find: Overview of Association Management Software What is the Best Association Management Software? What is Association Management sSoftware?

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Reid All About it

MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Join this Coffee Talk to workshop ideas for effective content production, management and distribution.

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Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. A majority of Gen Xers and Boomers are also regular users of social media and smartphones.

DC 34

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Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.

Blended Learning 41

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Blue Sky eLearn

JULY 30, 2019

When launching a learning management system (LMS) for the first time, organizations need to take into consideration different ways to generate excitement and interest in their new platform. We see these tactics often, in all aspects of life. Start a Mentor Program. Implementing an LMS can be daunting, scary, and exciting.

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Association Adviser

NOVEMBER 19, 2013

Social Media 2.0. As the successful initial public offering of Twitter stock confirmed earlier this month, social media is a force to be reckoned with and “it’s not going away,” noted LOGA’s Gifford Briggs, “You better learn to adapt. Also, remember, adds Donovan, you don’t own your social media channel.

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Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Resource: 6 Key Features of the Best Learning Management Systems. But, they also like consuming live content where they can ask questions and get involved with discussions.

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Associations Now

JUNE 12, 2013

What are the major developments and trends in the field of association management systems and online member communities? I visited several industry partners at ASAE’s Marketing, Membership & Communications Conference last week to find out. ” Data. Mobile and tablets.

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