Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Barb Boggs, Events & Volunteer Relations Manager, Grant Professionals Association. To learn more about mentoring programs, download our tip sheet: 11 Steps to Start a Successful Mentoring Program. Group Management.

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Time for a MOOC-like makeover

Aaron Wolowiec

A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. In other words: a hybrid-learning format that appeals to today’s 24-7 learners. In the background, a successful learning management system is key to operating a successful MOOC. That’s according to Web Courseworks , a learning technologies and consulting company. Massive Open Online Courses.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

Association Management: Online vs. In-person Engagement

Blue Sky eLearn

Managing your members is no easy feat— it requires dedicated association management software as well as a strategic plan for engaging your constituents. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter.

Association Brain Food Weekly: 1.11.19

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The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. Program Manager, Amazon.

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Association Brain Food Weekly: 11.6.20

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WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Association Brain Food Weekly: 8.28.20

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With the information collected in this research, we hope that we can pinpoint the areas of improvement with manageable takeaways for event professionals across the industry.” The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 8.21.20

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Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Host: eLearning Learning and Aggregage. Host: Tagoras/Leading Learning.

Association Brain Food Weekly: 9.11.20

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WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 1.18.19

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LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Host: Event Manager Blog.

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Where Do You Fit in the On-Demand Economy?

YourMembership Blog

Does it have the technology behind it to deliver the membership experience your members and prospects are expecting ? The simple answer is by leveraging the affordable technology that is available today to help more efficiently serve your members’ current and future needs. Learning Management Systems : e-Learning is the next great frontier. Connect your members with an e-Learning environment that is invaluable to their professional development.

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Association Brain Food Weekly: 1.10.20

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In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Top 10 Tips in Software Selection for Managing Associations.

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Association Brain Food Weekly: 10.4.19

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The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month.

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Association Brain Food Weekly: 10.5.18

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He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. WBT Systems explains the difference between certification, certificate programs and designations , describes the benefits of these types of credentialing programs, and provides questions you should ask before deciding to offer them. Trumpette Bass, Director of Membership Systems, Council for Advancement & Support of Education.

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Association Brain Food Weekly: 10.12.18

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Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. You’re members expect you to be insiders like them, and insiders use the right words, as Amanda learned when she said “telephone pole” instead of “power pole.”

Association Brain Food Weekly: 2.21.20

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This week, WBT Systems provides a primer on technical debt, its causes and implications, and ways you can prevent your association from falling into technical debt. Learn about advanced settings that are an absolute must for marketers, reports that will tell you exactly how well your campaigns are performing, and how to easily spot trends even if you hate math. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

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Association Brain Food Weekly: 1.20.17

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Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. EST featuring outstanding speakers and community manager panels, headlined by Jeremiah Owyang , the founder of Community Manager Appreciation Day. EST – community managers, have the adult beverage of your choice ready and join in.

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Association Brain Food Weekly: 1.20.17

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Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. EST featuring outstanding speakers and community manager panels, headlined by Jeremiah Owyang , the founder of Community Manager Appreciation Day. EST – community managers, have the adult beverage of your choice ready and join in.

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8 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. High ROI employer products – Offer hiring managers options that maximize exposure of their job postings to improve their return on investment. Here are a few examples of technology integration points and how they can help your members and your organization: . Association Management Community Brands

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7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

Associations have also been consumers of the subscription economy since the rise and adoption of Software as a Service (SaaS) platforms such as association management systems, learning management systems, and other association software. A one-time dues payment of $325 can be a deal-breaker for many, but it’s much easier to manage if you only have to pay $28/month. Associations Chapters Dues management Membership Operations Technology

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9 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. High ROI employer products – Offer hiring managers options that maximize exposure of their job postings to improve their return on investment. Here are a few examples of technology integration points and how they can help your members and your organization: .

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Look for career center technology that offers the following capabilities: Email job matching – Automatically send jobs to relevant job seekers via email when they are posted, and allow your members to quickly apply to jobs from their mobile devices. Deliver the offline learning experience online. Select a system that can support both options.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Look for career center technology that offers the following capabilities: Email job matching – Automatically send jobs to relevant job seekers via email when they are posted, and allow your members to quickly apply to jobs from their mobile devices. Deliver the offline learning experience online. Select a system that can support both options.

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Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair!

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. Overview of this Association Management Software. Powerful event management features. Check out Fonteva Membership to learn more!

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. A new report from the Pew Research Center, Digital Readiness Gaps , examines the attitudes and behaviors that make people unwilling and unprepared to pursue online learning. adults are “relatively hesitant” to use digital tools for learning. Beyond reading, they don’t use the internet for learning.

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Association Brain Food Weekly: 9.6.19

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WBT Systems replies with an emphatic Yes. Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Learn about the six major datapoints you must monitor regularly to help reach your monthly and yearly targets. Learn ways to fulfill both these needs by positioning your educational program to better meet the needs of corporate sponsors. Organizers: ASAE Technology Section Council and Association Forum.

Online Education: How It Can Print Money For Associations

Tom Morrison

We would have to recruit 126 new members to equal the same revenue. As we all know, it is a much cheaper investment by the association to get current members to spend more money with the association than it is to recruit new members. If you have written content, videos, power points or past conference sessions, you have content to consider for your online learning center.

Association Brain Food Weekly: 3.16.18

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If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Join this Coffee Talk to workshop ideas for effective content production, management and distribution. Presenter: Jason Askew, Product Marketing Manager, Onsite Solutions, Cvent. Host: Event Manager Blog.

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Association Brain Food Weekly: 11.4.16

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Now on to the list of this week’s free webinars and learning events. Presenter: Jessie States, CMM, manager of professional development, MPI. Get answers to your cyber security insurance and risk management-related questions about website publishing liability, security breach liability, replacement or restoration of data, and regulatory proceedings, public relations, or security expenses. Presenters: Renata Lerch, deputy managing director, American Society for Quality.

Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

What could be more logical than giving people a chance to try out one of your e-learning programs before they invest their time and money? By providing a sample of an online learning program, you reduce their perceived risk, eliminate the unknown, and increase the conversion rate. What do employers need their staff to learn? Pick something from an existing learning pathway —the learner’s next step will be both obvious and already part of your curriculum.

Association Brain Food Weekly: 1.13.17

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Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). The council manages leadership recruitment, candidate evaluation, and nominations. Now, onto the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 1.13.17

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Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). The council manages leadership recruitment, candidate evaluation, and nominations. Now, onto the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 9.20.19

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While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor —and a little additional advice as well. Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc.

Association Brain Food Weekly: 10.26.18

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Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. What could be stolen from your learning management system, association management system, and other systems vital for your association’s day-to-day operations? Learn to identify the most essential clauses to include in a meeting contract.