Reid All About it
FEBRUARY 9, 2024
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.
Association Success
OCTOBER 27, 2020
Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.
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Association Adviser
JUNE 27, 2018
RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. Since it’s not a news magazine, the articles tend to have a longer lifespan. Don’t have a large magazine archive?
Associations Now
NOVEMBER 17, 2019
It’s critical to ROI—satisfied attendees are more likely to register for the following year, recommend an event to others and share their experiences on social media, according to magazine Convene, an events industry magazine. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility.
Association Adviser
NOVEMBER 29, 2018
According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Magazines and other print media offer something digital content just can’t touch, literally. Roll the Presses. Tangible Intel.
Higher Logic
FEBRUARY 25, 2016
While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Make sure the community URL/name/logo is on every marketing material possible. Allow attendees to download conference materials from the community library.
Association Adviser
APRIL 27, 2018
Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. This ties into our marketing and communications.
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