Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

10 Ways to Learn with Higher Logic

Higher Logic

From marketing automation to customer experience to all things community, happy learning with Higher Logic! This delivery method eliminates the need for travel and the additional expense and time out of the office associated with it, while still providing a high quality, live, instructor-led interactive learning experience. We feature posts by leading marketers, community managers, industry thought leaders and our own in-house experts. Watch | Member Focused Events.

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives.

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EdTA’s Online Community Energizes + Inspires Theatre Educators

Higher Logic

Members flock to the Educational Theatre Association’s (EdTA) public member community, the Theatre Education Community. We caught up with Ginny Butsch, community engagement manager at EdTA, to hear more about how the community connects and empowers members.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ).

Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. I wonder how PCMA and its attendees felt about the experience.

Association Brain Food Weekly: 11.9.18

Reid All About it

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities.

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. User experience and interface.

Design: The Extra Step in Member Benefits

Associations Now

A salary calculator is a simple tool, but it’s a perfect example of an association product designed with the member experience in mind. Better marketing, perhaps, but that’s the easiest way out. Library Value Calculator (American Library Association).

Association Brain Food Weekly: 11.2.18

Reid All About it

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your Member Experience.

Serving Your Professional Community for Impact

Association Adviser

My team published the first Standard Generalized Markup Language-tagged, fully searchable digital library on CDs in 1995. ISACA’s Beijing-based volunteer members after a meeting in October 2016. Loeb, right, presents an ISACA member with an association award in 2017.

Iowa 94

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. Yes, there’s a fee, but it looks like a memorable experience so check it out. Turn Member Engagement and AMS Data into Effective Marketing.