Library Marketing Member Experience Strategy 
EventMobi: Association Events
SEPTEMBER 21, 2023
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! Acquiring new members comes with upfront costs, especially those tied to marketing.
HighRoad Solution
JANUARY 25, 2021
I think it's fair to say that, regardless of the platform, as marketers we've all peeled back the HTML veil to try and retrofit and/or augment our templates. We know what we want for our organization and our brand. We also know that sometimes technology just doesn't bend that way.
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Reid All About it
NOVEMBER 3, 2023
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.
Reid All About it
JANUARY 5, 2024
The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV
Higher Logic
MARCH 24, 2020
From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Take a look.
Higher Logic
FEBRUARY 28, 2019
Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. The better the experience, the more likely you are to talk about it (cue the FOMO ). Resource: 5 Expert Tips to Revamp Your Event Management Strategy.
Higher Logic
MAY 29, 2020
Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Example: “Our members won’t use this.”. Growing Non-Dues Revenue. Objection 1: Price.
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