Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Neurodivergence and Associations (Alexandria VA) An estimated 15-20% of the population is neurodivergent, processing information differently from what is often considered “typical.”

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. For this reason and many others, mentoring is rapidly becoming recognized as a highly effective worldwide human resource development process. But the question is: what kind? 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 123

Library Resources Social Media Examples 123

Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Going through that process with the key onboarding stakeholders can help you visualize where onboarding fits into the entire customer experience. Let them know.

Software 159

Software Process Tools Case Study 159

Associations Now

FEBRUARY 13, 2024

But the report stressed that each organization should develop a process for creating their own use cases, based on an assessment of their organization’s readiness, needs, and technological capabilities. Successful pilots rely on the right use cases,” the report said. The organization needs to determine its position on Gen AI adoption.

Report 59

Report Analysis Library Technology 59

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning. than to follow through.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Market Your App… Again.

How To 159

How To Library Video Social Media 159

Forj

JUNE 15, 2021

Matt kicks off the episode with a definition of digital transformation: the process of using digital technologies to create new or modified existing business processes, culture, and customer experiences to meet the changing businesses and market requirements.

LMS 91

LMS Library Education Course 91

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit. More info/register. No talk is longer than 10 minutes.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. An AMS might include the following.

Tools 141

Tools Software System Library 141

Associations Now

NOVEMBER 18, 2019

A few of these recorded stories will then be archived in the Library of Congress. Now, playtime memories could earn a spot in the American Folklife Center in the Library of Congress. The Toy Association is asking members to share their favorite toy stories. Toys are for more than play: They bring people together.

Press Release 63

Press Release Library New York Project 63

WBT Systems

JUNE 26, 2018

You know the answer already if you read last week’s post : an LMS RFP is not the first step of the selection process, it’s the result of the first step. Only after a thorough requirements analysis process will you have the information you need to create a really good LMS RFP. How are you positioned in your market?

LMS 155

LMS How To Sample Proposal 155

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro. An easy solution is to automate renewal payments.

Strategy 130

Strategy Software Social Media Discount 130

Associations Now

DECEMBER 11, 2019

Elections, of course, aren’t the only periodic process that government bodies—and, by extension, associations and nonprofits—will be focused on in 2020. Census Groups. It’s Census time—and a variety of groups will be campaigning for populations to be fully counted, as it directly affects the funding they’ll receive from the U.S. government.

Library 98

Library Maine Industry Survey 98

Higher Logic

SEPTEMBER 21, 2017

We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume.

Social Media 189

Social Media Software Video Content 189

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. Image found at the UNLV library site. Now that she’s here, you need to welcome her.

Case Study 170

Case Study Library Communications Maine 170

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. Digital venues and options put an end to that peaceful era. Growing Together.

Technology 88

Technology Review Innovation Library 88

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process.

Software 136

Software Tips Survey Marketing 136

HighRoad Solution

SEPTEMBER 25, 2020

Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. These software platforms are pre-configured to work with a library of APIs, so you don’t need to do any additional coding. Opt-out sync : Update marketing preferences for members.

Library 60

Library System Software Marketing 60

Higher Logic

JULY 11, 2017

For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library. Email, even sales and marketing email, isn’t dead. Start by using your community’s data to find customers who are good upsell opportunities using the same process discussed above.

Revenue 189

Revenue millennials Library Products 189

Higher Logic

FEBRUARY 25, 2016

While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Make sure the community URL/name/logo is on every marketing material possible. Step 10: Promote Throughout the Whole Process. Step 5: Make Your Logo Visible.

Library 120

Library Handbook Directory Conference 120

MemberClicks

FEBRUARY 2, 2024

Membership management software automates many processes that would otherwise siphon away your precious staff time. You could also miss out on other sources of revenue, like event revenue, if your registration process isn’t digitized and simple. Event marketing. Email marketing. Member engagement.

Membership Management 52

Membership Management Software Directory FAQ 52

Associations Now

APRIL 15, 2020

Also: The hiring process requires more than gut feeling. The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video. Using the tool is fairly straightforward,” says TechCrunch ’s Sarah Perez.

Video 66

Video Tools Library Social Media 66

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. Have resources there that aren’t anywhere else.

Library 153

Library Social Media Resources System 153

Spark Consulting

APRIL 19, 2013

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). .” The concept of the Maker Society.

Social Media 150

Social Media Library Innovation Washington 150

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. An integrated LMS gives your staff members a structured, standardized process for inputting and updating learning modules and materials. Increased efficiency.

Software 52

Software LMS Certificate Learning Management System 52

MemberClicks

OCTOBER 28, 2022

These points help to drive home the importance of following processes and using the same procedures for data collection; your system needs to be coherent because there’s a bigger picture. From there, you can teach them how your team prefers to use certain features and your processes. 4 actions to take to put your data to use.

Discount 52

Discount Library Project Software 52

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

Content 64

Content Marketing Strategy How To 64

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. In a coffee shop with lots of noise or in a quiet, library-like setting? Q: Learn: How do you learn best?

Michigan 100

Michigan Content Certificate Library 100

Velvet Chainsaw

JANUARY 31, 2019

Hat tips Managing Resource Library. We depend upon the way our resource providers—our market and customers—have always delivered. We rarely consider any changes that may occur in our market and customers. Routine rigidity also refers to engrained routines where we separated the process from the people who implement them.

Conference 56

Conference Library Resources Process 56

MemberClicks

JULY 31, 2023

Membership management software automates many processes that would otherwise siphon away your precious staff time. You could also miss out on other sources of revenue, like event revenue, if your registration process isn’t digitized and simple. Event marketing. Email marketing. Member engagement.

Membership Management 52

Membership Management Software Directory FAQ 52

Higher Logic

OCTOBER 30, 2018

In general, we’re seeing an increase in discussions and library items, with new discussion threads and replies increasing every quarter. JB: The entire implementation process was smooth. Megan Lueders, Chief Marketing Officer, Zenoss. HL: How does TechZen feed into your product management process?

Case Study 120

Case Study Austin Products Library 120

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs. Change #1) Growth and Relevancy Tools.

Membership Management 100

Membership Management Software Directory Library 100