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Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136
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Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. So we created opportunities for them to be guest bloggers, do case studies with us, and write product reviews. How about marketing?

Team 149
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Association Brain Food: 8.11.23

Reid All About it

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. I’m happy to feature it as long as it’s not too product-centric. Procrastination. Caputo, J.D.

Chicago 195
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4 Ways to Use Events + Conferences to Increase Online Community Engagement

Higher Logic

Making new connections in an environment like this can be energetic, powerful, and truly productive. This is great news for association members or customers who are looking to network with people in your organization, their peers, and other experts, as live events can deliver a lot of enthusiasm for a cause, company, or product.

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What is Healthcare Analytics? A Mini Guide + Examples

NXUnite

Additionally, big data analytics solves the problem of healthcare’s formidable data volume problem, as it’s estimated that the average hospital produces roughly 50 petabytes of data every year—more than twice the amount of data housed in the Library of Congress. A Mini Guide + Examples appeared first on NXUnite by Nexus Marketing.

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Mission-Driven Startups: A Look at 14 Inspiring Companies

NXUnite

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Interactive Demo Days: We shine the spotlight on other mission-driven companies that provide services and products to nonprofits with demo days.

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