Higher Logic

JUNE 11, 2019

Resource: The Event Planner’s Guide to Using Online Community for Your Annual Event. Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. Resource: Create the 3 Most Common Automated Campaigns in No Time.

Conference 218

Conference Library Resources Content 218

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136

Content Marketing How To Library 136

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Helpful Resources: We’re constantly creating educational resources for the mission-driven sector. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

NXUnite

FEBRUARY 19, 2024

Additionally, big data analytics solves the problem of healthcare’s formidable data volume problem, as it’s estimated that the average hospital produces roughly 50 petabytes of data every year—more than twice the amount of data housed in the Library of Congress. A Mini Guide + Examples appeared first on NXUnite by Nexus Marketing.

Examples 130

Examples Analysis Software Library 130

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. He shares five resources for getting up to speed and staying informed about AI. Predictions for 2024.

Revenue 277

Revenue LMS Price Education 277

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 123

Library Resources Social Media Examples 123

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Turn the Community into a Resource Hub. Ask the speakers to share additional resources in the resource library that complement their presentation.

Tips 293

Tips Library Tools Communications 293

Spark Consulting

AUGUST 7, 2019

This “no grace period” approach works best in individual membership associations with relatively low dues where the members access online resources frequently and where online payments can be processed in real time. It’s important to remember that correlation is not causation.

Discount 186

Discount Library Process Marketing 186

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. Professional development helps employees feel valued by their organization,” said Elissa Jessup, HR knowledge advisor for the Society for Human Resource Management. Professional podcasts are another great option,” Jessup said.

Strategy 98

Strategy Library Recruiting Recruitment 98

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. We also want to set ourselves up to be better resources for our customers. How about marketing? How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. Tony Rossell at Marketing General Inc.

Video 285

Video Washington Social Media DC 285

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 80

Content Revenue How To Social Media 80

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

MARCH 19, 2020

Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Share all follow-up resources in the community. Ask the speakers to share additional resources in the resource library that complement their presentation. Run automated campaigns to promote your event.

Tips 316

Tips Library Revenue Software 316

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

NOVEMBER 24, 2023

The weekly list of free educational events and resources for the association community… Upcoming association events. Next gen marketing. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

FEBRUARY 27, 2018

The home page and main community is an open forum that connects Ascend Learning’s 12+ brands through discussions and a resource hub with hundreds of documents. It’s a one-stop shop for all employees, complete with information on benefits, pay, human resources, travel policies, computer help, and other vital business resources.

Kansas City 180

Kansas City Library Kansas Team 180

Nimble AMS

FEBRUARY 3, 2022

Some high-tech resources are available to help you grow and empower your membership. Association Management Resources. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 141

Tools Software System Library 141

Higher Logic

APRIL 20, 2016

Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. The key is to drive them toward providing helpful resources and steer clear of disruptive behavior.

Directory 120

Directory Library Case Study Resources 120

Associations Now

FEBRUARY 13, 2024

The purpose of use case prioritization is to ensure that your organization can invest time and resources into a new initiative with the highest likelihood of providing value.” A new report found that associations have lagged behind the corporate sector in adopting generative AI, and offered some recommendations for catching up.

Report 59

Report Analysis Library Technology 59

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

FEBRUARY 12, 2019

In our imaginary example, when you started using that new software, wouldn’t you have been happier if you were given a step-by-step approach to success and guided to all the resources you could access for future help and support? Clearly outline the resources they have available for success. Step 1: Map the Customer Journey.

Software 159

Software Process Tools Case Study 159

Reid All About it

AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. Learn how to price your content marketing offerings for success, structure digital sponsorship that works for sponsors AND members, and create the behavior in your sponsors that helps improve your digital content calendar.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Reid All About it

DECEMBER 7, 2018

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Higher Logic

FEBRUARY 27, 2018

The home page and main community is an open forum that connects Ascend Learning’s 12+ brands through discussions and a resource hub with hundreds of documents. It’s a one-stop shop for all employees, complete with information on benefits, pay, human resources, travel policies, computer help, and other vital business resources.

Kansas City 136

Kansas City Library Kansas Team 136

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association. Membership is open to U.S. EDUCAUSE implemented a digital badge program in 2014. Badging Platform: Acclaim.

LMS 252

LMS Certificate Library Education 252

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. Have resources there that aren’t anywhere else.

Library 153

Library Social Media Resources System 153

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Gen Z education. 1 CAE credit. More info/register. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Disciple Media

DECEMBER 27, 2023

Members pay a recurring fee to access exclusive content, resources, and a community of individuals focused on personal and professional growth. Content library This approach offers access to a pre-existing library of content. It bundles these resources into a single subscription, providing diverse value in one package​​.

How To 36

How To Library FAQ Content 36

Higher Logic

NOVEMBER 10, 2016

Bruffey began looking for a solution and found that Higher Logic had all the capabilities he wanted: an open forum for networking, a resource center for downloading materials, a digest capability for distributing discussions to a user’s email inbox, and detailed reporting on user activity. A vital resource center.

Library 180

Library Maryland Project Software 180