4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library.

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. This is not just PR or clever marketing.

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3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)


For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

How to Generate Association Revenue Through Grants – It’s Easier Than You Think


We need to do more fundraising and generate more revenue.”. Contact the closest university or large metro library. Amy Gitchell is a Marketing Specialist at GrowthZone, providers of the first association management software with fully-integrated sales funnel management.

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Higher Logic

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. Provide a Valuable Library of Resources to Educate + Engage Members.

How Engagement Tools Improve Association Event Management

Higher Logic

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Interested in filling more chairs at your next event?

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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it.

We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives.

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Print is Alive and Kicking

Association Adviser

Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association. “Wait…print isn’t dead?

Blogging Elsewhere: April 2011

Reid All About it

Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. In a quest for revenue, the Times will erect a paywall on March 28. Good Reads Association Community Content Marketing Web and Social Media

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. An online community is a tool.

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2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

We use our knowledge of practical use cases to put the media and marketing hype in perspective. What should bother us is the possibility of lower educational value being associated with the flood of cheap CE “products” into the market.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ).

How to Give Your Customer Success Team Superpowers

Higher Logic

These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. They’re trying to scale their tasks as quickly as your revenue and customer base are growing. Is your customer success team burnt out?

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Changes in Membership Management Software that Could Impact How You Run Your Association


According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs.

Hot association jobs this week – March 23


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. He or she will also seek opportunities to partner and to engage in revenue-generating activities. In addition, this position will oversee marketing agencies, PR firms.

How to Increase Customer Retention with an Online Community

Higher Logic

That same five percent retention increase may be able to increase revenue by up to 95 percent. Fill your community with self-service tools including detailed product documentation in file libraries, FAQ pages, and help forums where customers can post questions for their peers to answer.

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Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program.

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The Anatomy of an Effective Customer Community Team

Higher Logic

Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Communities are naturally multi-disciplinary projects.

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Easy Ways to Use Video to Engage Association Members


Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Non-Dues Revenue: Offer sponsorship and advertising opportunities for videos when appropriate.

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4 Stats that Link Customer Satisfaction to Your Online Community


That gives more context to another statistic from Gallup that you may have already heard: Engaged customers represent a 23% premium in share of wallet, profitability, revenue, and relationship growth over average customers.

Best Benefit Ever: Open Webinars for Massage Professionals

Associations Now

Previously, members paid $12 per hour, but now, they pay nothing for access to the whole library of more than 100 webinar options. Topics range from the specifics of massage techniques to business matters like ethics and marketing.

3 Tips For Nonprofits To Boost Their Social Media Presence


But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The primary goal of Sec.

Association Brain Food Weekly: 11.9.18

Reid All About it

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment.

Association Brain Food Weekly: 2.10.17

Reid All About it

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization.

Association Brain Food Weekly: 2.10.17

Reid All About it

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization.

Learners Want Transformation—What Does It Take to Deliver?


Grow Market Share. Universities have the resources to design courses and certification and the desire to generate additional revenue. Velsoft — offers a comprehensive library of training materials that cover soft business and IT skills.

Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Higher Logic

We were a small company at the time, just 15 people, so I took on the community project for CRMUG in addition to my marketing responsibilities,” said Lowry. Library of Webinar Recordings. Dynamic Communities, Inc.

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The 6 Biggest Business Benefits of Starting a Branded Online Community

Higher Logic

Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. Increase Upsell, Cross-Sell, and Add-On Revenue. What drove your last business initiative?

Turning Membership Inside Out


Business model is under threat from open access – 80% of ASPB’s revenue has come from journals. About 4 years ago realized they needed to diversify their revenue stream, faced with the possibility that their business model was at risk. .

A Kick-Ass Community Manager Q&A

Higher Logic

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). But members are all busy with their days, which are more like a public library. Set those expectations— are we creating our public library?

The 4 Best Parts of ASAE Annual


We’re a naturally curious bunch and enjoy hearing what associations are up to, how their digital marketing efforts are going and if they have any pain points. We never get tired of hearing our clients find success with Informz email and marketing automation.

Where Do You Lie on the Global Growth Chart?

Associations Now

Also important to note: Growers reported 10 times the median total revenue stemming from non-North American countries than reported by nongrowers. Half of growers are seeking in-market supplier partnerships, compared to 36 percent of nongrowers. Consider emerging markets.

How to Start or Grow Your Online Career Center

Association Adviser

Is driving non-dues revenue an essential function? We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We Starting or growing a career management site doesn’t have to be intimidating.

Time Management: The Most Critical Skill for Association Leaders

AMR Management Services

Among Collins’ points is that, although associations do need to be successful in generating revenues to sustain the organization, they should measure success based on whether they are serving members and moving forward on strategies. Association for Rural and Small Libraries.

Stronger by Association: How to Start an Association

AMR Management Services

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. This will get you through year one covering staff costs and marketing expenses. Pages.

Stronger by Association: Who Should Manage Your Organization.

AMR Management Services

Shes spent 15 years in the association industry and successfully grew association membership and revenue. Association for Rural and Small Libraries. Chief Officers of State Library Agencies. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, March 13, 2012.

Association Brain Food Weekly: 9.6.19

Reid All About it

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Many associations struggle to identify additional sources of revenue and content for their members.