Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Education Member Engagement Revenue 266

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: 4 trends to adopt for an effective member strategy. Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. .

Content 107

Content Strategy Library Newsletter 107

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Change management.

Chicago 195

Chicago Certificate Marketing Denver 195

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.”

LMS 266

LMS Revenue Education Strategy 266

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Getting Attention The Google Ad Grant is a great marketing resource for nonprofits.

Software 130

Software Discount Technology Resources 130

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. You can also use marketing automation to personalize outreach to those members and drive them to the discussion part of the community - “Here’s what you missed!”.

Conference 218

Conference Library Resources Content 218

Blue Sky eLearn

MARCH 6, 2018

Does AAOMS have an online library available? How do I access the online library? There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. What are some of the most common questions you get about eLearning? AAOMS LinkedIn.

Library 157

Library Content Education Certificate 157

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

LMS 252

LMS Library Certificate Education 252

Elevating Engagement

MARCH 31, 2023

The question is, does this strategy work on someone else? An outcome-based member message might look like this: To make completing your annual CE requirements easier, we have developed a learning library of over 75 titles. And can it work at scale, like in member messaging? I think it can, and let me illustrate by way of example.

Library 71

Library Course Examples Strategy 71

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. ” are two great questions to start your strategy. Content Marketing for Associations and Non-Profits.

Content 64

Content How To Marketing Strategy 64

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. I’ll add more in the coming weeks.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Higher Logic

MARCH 19, 2020

Put on a Great Virtual Conference with These 6 Strategies. Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. In terms of how to promote registration, you can proceed as if it’s a live event, but use strategy around content. Let’s refocus together. Don’t have a community?

Tips 316

Tips Library Revenue Software 316

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. Digital venues and options put an end to that peaceful era. Growing Together.

Technology 88

Technology Review Innovation Library 88

AssociationChat

JUNE 7, 2022

Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Curious about the type of content available?

eBook 52

eBook Case Study Library Analysis 52

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. Reason #5: Forgot to Renew.

Tools 258

Tools Report eBook Learning Management System 258

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

Tips 293

Tips Library Tools Communications 293

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. It’s also a great way to determine your pain points when addressing your association’s event strategy.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy Conference Innovation 259

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Individual Communities for Individual Brands.

Kansas City 180

Kansas City Library Kansas Team 180

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Member Engagement Library 52

Forj

JUNE 15, 2021

Deb Stone , Assistant Director of Continuing Education at The American Veterinary Medical Association (AVMA), sat down with Dr. Jon Aleckson and Matt Harpold to discuss how working with associations executives takes time and collaboration to build a digital strategy.

Library 91

Library LMS Education Course 91

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Individual Communities for Individual Brands.

Kansas City 136

Kansas City Library Kansas Team 136

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. Below are some tools that can help your membership engagement and growth strategies.

Tools 141

Tools Software System Library 141

Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? The Promotional Products Association International used this strategy to promote their community launch , boosting their initial success. Check out our worksheet, Top 5 Automated Campaigns for Associations. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

NOVEMBER 30, 2017

Developing engagement, content, and growth strategies. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Moderating online community posts.

Team 174

Team Video Content Library 174

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process.

Software 136

Software Tips Survey Library 136

Achurch

AUGUST 22, 2019

As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. They provide organized online libraries for company resources from marketing plans to HR materials to project outlines and documents. Communication.

millennials 106

millennials Technology Team Directory 106

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Host: American Marketing Association. 1 CAE credit.

North Carolina 158

North Carolina Chicago Washington DC 158

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. In a coffee shop with lots of noise or in a quiet, library-like setting? Q: Learn: How do you learn best?

Michigan 100

Michigan Content Certificate Library 100

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy.

Marketing 64

Marketing Project Library Kentucky 64

GlowGlobally

JULY 31, 2014

That’s what the ASAE Foundation and MCI sought to find out in the first phase of a multi-year research initiative to study associations’ global operations and strategy. Nikki Walker of MCI will be joined by Kevin Mayeux of Institute of Internal Auditors, Janice LaChance of Special Libraries Association, and Sharon Moss of ASAE Foundation.

Library 60

Library Marketing Tools Resources 60