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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184
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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136
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What is Healthcare Analytics? A Mini Guide + Examples

NXUnite

Additionally, big data analytics solves the problem of healthcare’s formidable data volume problem, as it’s estimated that the average hospital produces roughly 50 petabytes of data every year—more than twice the amount of data housed in the Library of Congress. has committed to an EHR system, with a total of 94% of hospitals adopting it.

Examples 130
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. Young Adult Library Services Association. Membership is open to U.S.

LMS 252
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4 Ways to Use Events + Conferences to Increase Online Community Engagement

Higher Logic

If you have an event management system that integrates with your online community platform, you can easily offer customers access to all of the valuable information they need to know about what’s happening in the community and how to register for upcoming events. Provide a Valuable Library of Resources to Educate + Engage Members.

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Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149
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Membership Q&A: How Long Should Our Grace Period Be?

Spark Consulting

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ). Maybe shift to a December calendar renewal deadline.

Discount 186