New Technological Realities: What’s on the Market?

Association Success

Technology to send your association hurtling into the future. This is a trendy topic these days because these technologies are increasingly accessible in the market. Libraries of these learned images of faces are available.

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)


For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

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Technology in the Workplace: Merging Boomers and Millennials


As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. Their native understanding of technology widens the gap among a workforce even more.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

Techsoup Canada: Technology for nonprofits and charities


As an association, technology can be a tremendous asset in achieving your mission. When an association has access to robust technology — as well as the knowledge and capacity to put tech to proper use — the impact can be transformative. Unfortunately, many associations has a fraught relationship to technology. We’re a nonprofit that helps Canadian charities, nonprofits, and libraries use technology more effectively achieve their missions.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

10 Ways to Learn with Higher Logic

Higher Logic

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts.

33 Free Nonprofit Webinars for January 2011

Wild Apricot

Emergency Preparedness for Public Libraries Wednesday , 5 January 2011 10:00 am (Central).( Marketing nonprofit non-profit Non-profit Communications Non-profit technology nptech social media training webinarA number of regular webinar hosts are still finalizing their schedules for January 2011, but nonprofit folks will find a great variety of professional development and training opportunities – free and online – already lined up for January 2011.

Stronger by Association: Five Technologies to Adopt for Your Event

AMR Management Services

Five Technologies to Adopt for Your Event. Several technology options are available that will enhance and bring added value to your event. If your organization has additional methods for utilizing technology we would be interested in hearing your advice. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Pages.

114 Free Resources for Associations and Chambers


As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations. Lucidchart : Free single user account with access to Lucidchart introductory library and basic templates.

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Does AAOMS have an online library available? How do I access the online library? I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. It could be a member benefit to stay up-to-date with technology and trends as well as provide tailored unique education, especially if it was cost-effective and streamlined.

SaaS Customer Onboarding: A 3-Step Guide for Streamlined Success

Higher Logic

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Your best bet is going to be with automated, but personalized, technology tools.

Can You Tell Your Nonprofit's Story in 5 Photos?

Wild Apricot

This contest is wide open to all — submissions are welcomed from the community at large, nonprofits, individuals, libraries, and organizations both in the US and elsewhere in the world — but your entries do need to be in by Friday, October 16th. Tags: Non-profit technology General non-profit interest nptech Marketing Web 2.0

Building community with a click

Aaron Wolowiec

It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An

Four tools to revamp your marketing efficiency on Twitter


Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. If you’re a social media marketer on Twitter, you definitely appreciate the value of content curation and sharing. A complete toolkit for Twitter marketers.

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Executive Connections: Why SLA Must Consider a Name Change

Executive Connections

  Our founder, John Cotton Dana, wrote that the name Special Libraries Association, “was chosen with some hesitation, and rather in default of a better.”    It included key audiences—not just info pros, but also people in fields like IT, HR, marketing and strategic planning.   The terms “special library” and “special librarian” were the lowest-ranking concepts we tested.  Executive Connections.

Friday Top 5

Spark Consulting

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). It’s my Top 5 from digitalNOW.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download. Community Management Engagement Marketing

Serving Your Professional Community for Impact

Association Adviser

If you were the CEO of an association that strives to support applied technology professionals through training, credentialing, research, standards-setting and ongoing development of new competencies in any region of the world, where would you start? Matt Loeb, CGEIT, CAE, FASAE, ISACA.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Manage registration, marketing efforts, and product add-on revenue all through your main database.

How to Design a Community Your Users Will Love

Higher Logic

Are there any roadblocks that make it difficult for people to search the library or past discussions? From magnifiers to text readers, people use all kinds of assistive technologies to help them use computers. Community Platforms & Updates Marketing

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How to Start or Grow Your Online Career Center

Association Adviser

We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We Careers Features Technology ASAE career centers career management professional development

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Easy Ways to Use Video to Engage Association Members


Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Article Sources: , WordStream , Unbounce , Rapt Media , Responsive, Inbound Marketing , Small Business Trends , Ad Age , Small Biz Trends.

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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association.

Now Is the Time to Try Things Online

Associations Now

When it comes to technology, the operative phrase has long been “move fast and break things.” A Library for Emergencies. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Association Brain Food Weekly: 1.4.19

Reid All About it

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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Association Brain Food Weekly: 12.21.18

Reid All About it

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.

With Video - Seconds Matter to Your Audience - Here’s Proof

Support Services Unlimited

I came across this article on CNN Tech about a new study from the University of Massachusetts Amherst and Akamai Technologies which says you’ll lose 40% of your audience if you don’t start playing video before 10 seconds after landing on your page. Well maybe it is only easy to me because I’ve needed to become quite well versed in the various video delivery platforms, technologies, and techniques. Association Websites Technology Video Marketing

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Association Brain Food Weekly: 5.22.20

Reid All About it

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Joe Post, Vice President Strategy, Adage Technologies.

Association Brain Food Weekly: 12.7.18

Reid All About it

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. One thing we can predict about the future: implementing new technology will never stop. – Technology Trends Round Table.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges.

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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs.

Changes in Membership Management Software that Could Impact How You Run Your Association


Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point. We’re still just getting used to having the internet, technology, and information at our fingertips.

Helping Chapters be COVID-Proof

Mariner Management

Technology support as needed. Many of us have a robust library of online member so be sure to help chapters connect members with what is available. Check out this post for reasons and this example from IASA for marketing online learning sponsorship.

Association Brain Food Weekly: 11.9.18

Reid All About it

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective.

Hot association jobs this week – March 23


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. ALSC is dedicated to the support and enhancement of library service to children and assists its members in engaging communities to build healthy, successful, futures for all children.