3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)


For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

New Technological Realities: What’s on the Market?

Association Success

Technology to send your association hurtling into the future. This is a trendy topic these days because these technologies are increasingly accessible in the market. Libraries of these learned images of faces are available.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

Techsoup Canada: Technology for nonprofits and charities


As an association, technology can be a tremendous asset in achieving your mission. When an association has access to robust technology — as well as the knowledge and capacity to put tech to proper use — the impact can be transformative. Unfortunately, many associations has a fraught relationship to technology. We’re a nonprofit that helps Canadian charities, nonprofits, and libraries use technology more effectively achieve their missions.

We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company.

Four tools to revamp your marketing efficiency on Twitter


Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. If you’re a social media marketer on Twitter, you definitely appreciate the value of content curation and sharing. A complete toolkit for Twitter marketers.

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Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Does AAOMS have an online library available? How do I access the online library? I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. It could be a member benefit to stay up-to-date with technology and trends as well as provide tailored unique education, especially if it was cost-effective and streamlined.

33 Free Nonprofit Webinars for January 2011

Wild Apricot

Emergency Preparedness for Public Libraries Wednesday , 5 January 2011 10:00 am (Central).( Marketing nonprofit non-profit Non-profit Communications Non-profit technology nptech social media training webinarA number of regular webinar hosts are still finalizing their schedules for January 2011, but nonprofit folks will find a great variety of professional development and training opportunities – free and online – already lined up for January 2011.

SaaS Customer Onboarding: A 3-Step Guide for Streamlined Success

Higher Logic

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Your best bet is going to be with automated, but personalized, technology tools.

Building community with a click

Aaron Wolowiec

It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An

Executive Connections: Why SLA Must Consider a Name Change

Executive Connections

  Our founder, John Cotton Dana, wrote that the name Special Libraries Association, “was chosen with some hesitation, and rather in default of a better.”    It included key audiences—not just info pros, but also people in fields like IT, HR, marketing and strategic planning.   The terms “special library” and “special librarian” were the lowest-ranking concepts we tested.  Executive Connections.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download. Community Management Engagement Marketing

Can You Tell Your Nonprofit's Story in 5 Photos?

Wild Apricot

This contest is wide open to all — submissions are welcomed from the community at large, nonprofits, individuals, libraries, and organizations both in the US and elsewhere in the world — but your entries do need to be in by Friday, October 16th. Tags: Non-profit technology General non-profit interest nptech Marketing Web 2.0

How to Design a Community Your Users Will Love

Higher Logic

Are there any roadblocks that make it difficult for people to search the library or past discussions? From magnifiers to text readers, people use all kinds of assistive technologies to help them use computers. Community Platforms & Updates Marketing

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Friday Top 5

Spark Consulting

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). It’s my Top 5 from digitalNOW.

Serving Your Professional Community for Impact

Association Adviser

If you were the CEO of an association that strives to support applied technology professionals through training, credentialing, research, standards-setting and ongoing development of new competencies in any region of the world, where would you start? Matt Loeb, CGEIT, CAE, FASAE, ISACA.

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How to Start or Grow Your Online Career Center

Association Adviser

We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We Careers Features Technology ASAE career centers career management professional development

Easy Ways to Use Video to Engage Association Members


Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Article Sources: customer.io , WordStream , Unbounce , Rapt Media , Responsive, Inbound Marketing , Small Business Trends , Ad Age , Small Biz Trends.

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With Video - Seconds Matter to Your Audience - Here’s Proof

Support Services Unlimited

I came across this article on CNN Tech about a new study from the University of Massachusetts Amherst and Akamai Technologies which says you’ll lose 40% of your audience if you don’t start playing video before 10 seconds after landing on your page. Well maybe it is only easy to me because I’ve needed to become quite well versed in the various video delivery platforms, technologies, and techniques. Association Websites Technology Video Marketing

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association.

Association Brain Food Weekly: 1.4.19

Reid All About it

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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2018 eLearning Predictions: Updated Hype Curve

Web Courseworks Associations

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective.

Association Brain Food Weekly: 12.21.18

Reid All About it

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs.

Changes in Membership Management Software that Could Impact How You Run Your Association


Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point. We’re still just getting used to having the internet, technology, and information at our fingertips.

Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. One thing we can predict about the future: implementing new technology will never stop. – Technology Trends Round Table.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges.

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Hot association jobs this week – March 23


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. ALSC is dedicated to the support and enhancement of library service to children and assists its members in engaging communities to build healthy, successful, futures for all children.

Book Review: Sharing Cities – Activating the Urban Commons

Beth Kanter

The book’s case studies offer us hope and inspiration for urban dwellers – that if we put people at the center – not markets, technology, or government – that people can meet their own needs by sharing resources.

Stronger by Association: Make 2012 "The Year of Better Content"

AMR Management Services

At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Content Reading of the Week: Wonder what a Super Bowl ad could buy you in content marketing?

Unpacking the Association IT Director’s Workout Bag


In some associations, IT directors are the top technology leader in the organization and, in other associations, they may report to a CIO. They coordinate and implement systems and services that keep essential data and technology solutions available to the rest of the organization.

Overcoming Obstacles to Open-Access Publishing

Associations Now

To help highlight the importance of opening scholarly research to the public, the Electrochemical Society announced it was making its entire digital library, which contains more than 120,000 articles, open to the public Oct.

The Anatomy of an Effective Customer Community Team

Higher Logic

Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Communities are naturally multi-disciplinary projects.

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Be the Online “Go To” Place for Your Members


who’s blog tag line is “a veteran of global ad agency networks cuts through today’s ‘social media’ hyperbole to explain why “Social Marketing” doesn’t exist and where the future of marketing and advertising is really going”. McKinsey Global Institute found that productivity of interaction workers could be improved 20-25% through social technologies. Ryan Holmes article in Fast Company was titled: “The $1.3

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

John Boyle, Technology Alliances & Community, Zenoss. We caught up with John Boyle, in charge of technology alliances and community at Zenoss, to learn more about the TechZen launch and how community engagement has grown since the re-launch.

Association Brain Food Weekly: 11.9.18

Reid All About it

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment.

10 Powerful Tablet Strategies for Your Meetings and Events

Association Adviser

With digital document distribution, attendees don’t have to carry around outdated printed materials and presenters can provide access to a document library during—or after—the presentation. Technology events iPad tablets

Association Brain Food Weekly: 12.1.17

Reid All About it

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library. Technology isn’t the only success factor.