Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. You can also use marketing automation to personalize outreach to those members and drive them to the discussion part of the community - “Here’s what you missed!”.

Conference 218

Conference Library Resources Content 218

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Associations Now

FEBRUARY 13, 2024

The stakeholders should be executive leadership and all the major departments, such as program development and delivery, marketing, member services, fundraising, IT, and even the board of directors. The organization needs to determine its position on Gen AI adoption.

Report 59

Report Analysis Library Technology 59

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. MTI chose online community as a tool for digital transformation. Promote your publications and subscriptions.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

FEBRUARY 27, 2018

They also looked for a tool to help reduce the company’s reliance on email. “We Each community has its own discussions, email, and resource library filled with relevant content. A functional and easy-to-use setup gave basecamp a solid start, but getting employees to start using their new tool was still a challenge.

Kansas City 180

Kansas City Library Kansas Team 180

Higher Logic

MARCH 19, 2020

I’d recommend looking for a tool like Zoom or GoToMeeting where attendees can see all the speakers on video. Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Ask the speakers to share additional resources in the resource library that complement their presentation.

Tips 316

Tips Library Revenue Software 316

Higher Logic

MARCH 6, 2018

An online community is a tool. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. Pitch Your Community as a Business Tool. But what about executives? Don’t See Value.

How To 266

How To eBook Software Library 266

Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Your best bet is going to be with automated, but personalized, technology tools. Integrate Your Tools. Step 1: Map the Customer Journey. Let them know.

Software 159

Software Process Tools Case Study 159

Reid All About it

JANUARY 4, 2019

Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data. Tony Rossell at Marketing General Inc. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders. Scott Monty ).

Video 285

Video Washington Social Media DC 285

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. More info/register. No talk is longer than 10 minutes.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Discover how data analytics can be a powerful tool to unlock the path to success. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

FEBRUARY 27, 2018

They also looked for a tool to help reduce the company’s reliance on email. “We Each community has its own discussions, email, and resource library filled with relevant content. A functional and easy-to-use setup gave basecamp a solid start, but getting employees to start using their new tool was still a challenge.

Kansas City 136

Kansas City Library Kansas Team 136

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

AMR Management Services

MAY 17, 2011

Cool New Tech Tools. Over the past several weeks, I’ve run across some new and interesting tools that may be useful for associations and non-profits. Special thanks to a few of my colleagues who have shared information on new tools they’ve come across. What other cool new tech tools have you stumbled upon lately?

Tools 64

Tools Library Kentucky Sample 64

Higher Logic

JULY 11, 2017

Leveraging the data and tools in your online community can help you tailor messages and pitches to address your customer’s needs to increase upsells and cross-sells in ways that contribute to customer success and happiness. Email, even sales and marketing email, isn’t dead. Announce and Promote New Products or Updates.

Revenue 189

Revenue millennials Library Products 189

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. By integrating these tools with your membership software, you can stay on top of these communications with ease. eCommerce store tool.

Membership Management 52

Membership Management Software Directory FAQ 52

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. You can buy a learning management system as a stand-alone product, or as a tool that integrates with your membership management system.

Software 52

Software LMS Certificate Learning Management System 52

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). A learning experience platform (LXP) is an innovative tool that associations and other learning businesses can use to disseminate educational content to members.

LMS 91

LMS Course Library Learning Management System 91

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process.

Software 136

Software Tips Survey Marketing 136

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ).

Washington 186

Washington DC Library Tips 186

Forj

JUNE 15, 2021

Matt kicks off the episode with a definition of digital transformation: the process of using digital technologies to create new or modified existing business processes, culture, and customer experiences to meet the changing businesses and market requirements.

LMS 91

LMS Library Education Course 91

Higher Logic

JANUARY 24, 2017

Free design tools. Just because an online tool is free, doesn’t mean it’s bad. These days, there are so many high quality design tools that are either free or on a freemium model (free at first and then you pay for upgrades). Do you ever work at a coffee shop or the library? Once you have feedback - listen to it.

Library 120

Library Tools Team Survey 120

Achurch

AUGUST 22, 2019

Tools like Slack , Monday , and Workplace have changed the way employees communicate internally, including the type of content that is shared among colleagues. Tools like Zoom , GoToMeeting , and UberConference have changed the way people attend meetings and interact remotely. Planning & Hosting Meetings.

millennials 106

millennials Technology Team Directory 106

Socious

NOVEMBER 17, 2016

These experiences carry over to their membership expectations and, as a result, the tools you need to manage membership. Change #1) Growth and Relevancy Tools. Membership software is now working with associations to help them fall on the right side of those statistics, providing tools that keep associations relevant and help them grow.

Membership Management 100

Membership Management Software Directory Library 100

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. To succeed in digital markets,” he advises, “leaders must learn to think differently. Digital venues and options put an end to that peaceful era.

Technology 88

Technology Review Innovation Library 88

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. Guest: Alex Plaxen, Nifty Method Marketing & Events. Intriguing.

San Diego 259

San Diego Strategy Conference North Carolina 259

HighRoad Solution

SEPTEMBER 25, 2020

Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. These software platforms are pre-configured to work with a library of APIs, so you don’t need to do any additional coding. Opt-out sync : Update marketing preferences for members.

Library 60

Library System Software Marketing 60

Elevating Engagement

SEPTEMBER 6, 2023

Content is selected from the Lead Marvels Resource Library , which includes articles featuring insights from thought leaders in the association space, regular installments in the popular Association Executive Guide Series , and case studies, such as how the ACC created a six-figure recurring revenue stream.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

MemberClicks

JANUARY 18, 2024

WordPress membership plugins are a crucial tool for organizations to restrict content and build exclusive member experiences that build your member retention strategy and grow your organization and increase its impact. To see what’s available, browse their library of free WordPress membership plugins.

Price 52

Price Membership Management Software LMS 52