More on Content Strategy

SocialFish

I love decks related to libraries. Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Content strategy for library websites from Content Company. Case Study Content Strategy Featured From the Trenches

Library Group Takes Aim at Adobe Over Privacy Issues

Associations Now

The American Library Association has been outspoken in criticizing the latest version of Adobe’s electronic reader software, which tracks the reading habits of its users—a major no-no in the library world.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.

How to Design Your Content Strategy

SocialFish

Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Content Strategy Featured Social Learning

Successful Strategies for Distance Learning [CASE STUDY]

SocialFish

In 2008, we started with 20 programs and today we have over 100 webinars in our library. Our speaker training strategy is simple, we offer tools and resources that will assist them in creating learning experiences that connect, inspire and engage the audience. This post is by Marci D.

The Association’s Pursuit for Relevance: What Role Do Certifications, Certificates and Micro-Credentials Play?

Blue Sky eLearn

I am reminded of libraries, which in many ways, are quite similar to associations. I recently watched a great video , which showcased Vancouver’s central library branch, as they are intentionally employing non-traditional library offerings, in order to evolve with the Digital Age.

Practical Mobile Strategies for Associations: Interview with Michael Jones of Results Direct

Association Mavens

Do you have a mobile strategy that adequately addresses changing member expectations around when and how content is being viewed? We had a cool opportunity to meet up in Aptify’s Chicago office at the 40th floor library to record this interview.

10 Powerful Tablet Strategies for Your Meetings and Events

Association Adviser

With digital document distribution, attendees don’t have to carry around outdated printed materials and presenters can provide access to a document library during—or after—the presentation.

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Does AAOMS have an online library available? How do I access the online library? There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. Learning Strategies Learning Technologies Online Learning Success Stories Uncategorized AAOMS association elearning expert interview online learning

Are you designing for findability?

SocialFish

Jill MacNeice, a user experience professional and information architect at the Library of Congress, talked us through how the most famous library in the world had to–just like the rest of us–update their website so visitors can find what they need.

The Moery Company Launches Mobile App - Moery Company

Moery Company

Here is what you’ll get – access to our comprehensive library of podcast and blog content – on membership and sponsorship sales, growth strategy, leadership and more. We look forward to sharing with you the latest in association growth strategy. Big News from the Big Red “M”!

eBook 207

Stronger by Association: How to Create a Content Marketing Strategy

AMR Management Services

How to Create a Content Marketing Strategy. ” His first advice was that developing a content marketing strategy is “key” Content marketing involves using many different channels to speak to your members, and having a strategy to help stay focused is very important. ” are two great questions to start your strategy. How to Create a Content Marketing Strategy. Association for Rural and Small Libraries. Pages. CONTRIBUTORS.

4 Stats that Link Customer Satisfaction to Your Online Community

Socious

The self-service portals that customers are demanding today usually include file and media libraries with information on products, services, and troubleshooting. Online Community Customer Advocacy Customer Satisfaction Content Strategy

4 Things To Do Before Starting a Blog Program in Your Customer Community

Socious

Record the session, house it in a file library and refer future bloggers to the resource. To ensure that your blog program grows over time you can make sure of all these methods at different times or blend them into one overarching sourcing strategy. You did all the work.

Social Media Content Creation — Hi Impact Task #3

Slice-Works

Your content strategy needs to include a good set of social media tools to create engaging content. Brainstorm around your brand vocabulary with both creatives and verbals to create a visual library. Flaticon’s library is most useful when you need to create a visual post dedicated to an event such as a webinar, podcast, or conference. Social Media Strategy: Hi Impact Task #1. Did you know that we process visual images 60,000 times faster than text?

Eight Is Enough

Eric Lanke

That has helped create a library of more than 400 posts, most of which I have indexed into one of the "Blog Topics" shown on my home page: Core Values , Generations , Innovation , Leadership , Member Engagement , Strategy and Execution , and Workforce Development.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

TechSoup : Technology resources and products for nonprofits and libraries helping followers to power up their social impact. Content Strategy Nimble Nonprofit Open Community

How to Use Content Curation To Grow Your Online Presence

SocialFish

One might need to travel to a large library, special collections or the headquarters of an association to get technical data. Using YouTube for B2B Content Strategy for Associations Why is your content strategy failing? Content Strategy Guest post by Don Sturgill.

4 Ways to Use Events + Conferences to Increase Online Community Engagement

Higher Logic

Provide a Valuable Library of Resources to Educate + Engage Members. By creating a library of resources filled with exclusive information and discussions your community members need to be successful, your members will log in more often and stay up to date on the latest offline events.

From Owning the Publication to Owning the Idea

SocialFish

How does the concept of a library change if there are no physical books? Content Strategy

[Cool Social Tools] IssueLab: To Unlock PDF Jail, Share What You Know

SocialFish

And so we created a library of sorts to let others more easily find that valuable knowledge and build on it. Although Google is a great place to start, it can’t replace a comprehensive search strategy. Content Strategy Cool Social Tools Featured From the Trenches

Tools 79

Build a Bridge to Maximize the Community Experience With Social Learning

Higher Logic

Organizations and associations dedicate significant resources to their learning strategies and content development in order to attract members and make their membership more valuable. If we build it, members will come, right?

LMS 165

Reducing Cognitive Load: The Best UX Design for Your Community Site

SocialFish

If finding the resource library or posting a blog is a constant struggle, then why would members spend the time to do so? Content Strategy Debunking the Hype Industry InsiderThis excellent post is by Molly Talbert and originally appeared on the Higher Logic blog.

Association Brain Food Weekly: 1.4.19

Reid All About it

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications.

Video 208

The flow, the stream and the firehose: social is at the end of the beginning

SocialFish

” “We are no longer experiencing the web as exploring a library, but more like a drinking from a fire hose.” Content StrategyRead this great post by Stowe Boyd: The End Of An Age, Or The End Of The Beginning?

How Engagement Tools Improve Association Event Management

Higher Logic

When you create a library of resources filled with the exclusive information and discussions your community members need to be successful, it inspires your members to log in more frequently and stay up to date on the latest offline events. Interested in filling more chairs at your next event?

Tools 193

Could Your User Group Be the Key to Increasing Customer Retention?

Higher Logic

User groups with a strong online presence offer file libraries where staff, companies, and members can upload helpful documents. User groups are a powerful retention strategy, but to be effective you need to use them correctly. Gamification. Loyalty programs. Personal outreach.

Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content.

Association Brain Food Weekly: 12.21.18

Reid All About it

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications.

Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Young Adult Library Services Association. The Young Adult Library Services Association (YALSA) supports library staff in alleviating the challenges teens face and putting all teens ‒ especially those with greatest need ‒ on the path to successful and fulfilling lives.

LMS 190

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Discussion threads, resource libraries, gamification rules, automation rules – these are just a few of the built-in tools at your service to get members interested and draw them into participation. These automated email campaigns will build on your engagement and value strategy well.

eBook 229

Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

In a coffee shop with lots of noise or in a quiet, library-like setting? For me, it is important to look at what I can apply right now, what should be part of a longer-term strategy and what I want to explore further.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

The Director of Marketing is responsible for developing a comprehensive strategy to build understanding and support for the mission of the Crisis Center and enhance the reputation of the organization and its resale stores.

How to Give Your Customer Success Team Superpowers

Higher Logic

We can learn from negative feedback , find our customer advocates , and inform our strategy on various levels. Once customers know the library is there, they can use it as a self-service tool. Is your customer success team burnt out? How about stressed?

Team 158

Selfies for Good?

Beth Kanter

” But do selfies have benefits, especially for social change causes? I wondered whether selfies can be used as part of your social content strategy to help support a social good cause?

Conferences Give Members Permission to Take Time to Learn

Smooth The Path

While online training is relatively inexpensive and high value, every other priority takes priority over sitting and watching the training available in your library. Association Strategy Conference association value attendee experience conference engaged members professional development valu

How to Nurture Your Donors to Improve Fundraising

Higher Logic

New and repeat donations are important during the holidays (and year-round) but is your fundraising strategy missing a critical step? Failing to consistently and effectively nurture donors is the fatal flaw we see in many fundraising strategies.

How To 182

Association Brain Food Weekly: 12.7.18

Reid All About it

Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content.