More on Content Strategy


I love decks related to libraries. Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Content strategy for library websites from Content Company. Case Study Content Strategy Featured From the Trenches

Library Group Takes Aim at Adobe Over Privacy Issues

Associations Now

The American Library Association has been outspoken in criticizing the latest version of Adobe’s electronic reader software, which tracks the reading habits of its users—a major no-no in the library world.

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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library.

Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Editor’s note: This piece was originally published on Anthony Shop’s LinkedIn page and republished with permission.

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Overhaul Your Social Media Marketing Strategy with These Basic Approaches


Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.

How to Design Your Content Strategy


Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Content Strategy Featured Social Learning

Four Observations for Associations in 2019 - Moery Company

Moery Company

If you need some ideas – check out our library of sponsorship content to help. #2 Association Business Strategy Business Development Membership Development SponsorshipsIStock/Credit:Rasica. As you make your plans for 2019 – consider these long-term plays. #1

The Association’s Pursuit for Relevance: What Role Do Certifications, Certificates and Micro-Credentials Play?

Blue Sky eLearn

I am reminded of libraries, which in many ways, are quite similar to associations. I recently watched a great video , which showcased Vancouver’s central library branch, as they are intentionally employing non-traditional library offerings, in order to evolve with the Digital Age.

Practical Mobile Strategies for Associations: Interview with Michael Jones of Results Direct

Association Mavens

Do you have a mobile strategy that adequately addresses changing member expectations around when and how content is being viewed? We had a cool opportunity to meet up in Aptify’s Chicago office at the 40th floor library to record this interview.

5 Ideas for New Digital Revenue Streams

Blue Sky eLearn

Create a Library of Content . The easiest way to start building up your library of content is recording your live virtual events. By charging people to access the library of content, you’ll also be increasing your revenue steam.

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Does AAOMS have an online library available? How do I access the online library? There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. Learning Strategies Learning Technologies Online Learning Success Stories Uncategorized AAOMS association elearning expert interview online learning

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Library downloads this week were almost equal to the downloads they saw in the whole first quarter.

10 Powerful Tablet Strategies for Your Meetings and Events

Association Adviser

With digital document distribution, attendees don’t have to carry around outdated printed materials and presenters can provide access to a document library during—or after—the presentation.

The Moery Company Launches Mobile App - Moery Company

Moery Company

Here is what you’ll get – access to our comprehensive library of podcast and blog content – on membership and sponsorship sales, growth strategy, leadership and more. We look forward to sharing with you the latest in association growth strategy. Big News from the Big Red “M”!

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Are you designing for findability?


Jill MacNeice, a user experience professional and information architect at the Library of Congress, talked us through how the most famous library in the world had to–just like the rest of us–update their website so visitors can find what they need.

Technology in the Workplace: Merging Boomers and Millennials


As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear.

Stronger by Association: How to Create a Content Marketing Strategy

AMR Management Services

How to Create a Content Marketing Strategy. ” His first advice was that developing a content marketing strategy is “key” Content marketing involves using many different channels to speak to your members, and having a strategy to help stay focused is very important. ” are two great questions to start your strategy. How to Create a Content Marketing Strategy. Association for Rural and Small Libraries. Pages. CONTRIBUTORS.

4 Stats that Link Customer Satisfaction to Your Online Community


The self-service portals that customers are demanding today usually include file and media libraries with information on products, services, and troubleshooting. Online Community Customer Advocacy Customer Satisfaction Content Strategy

4 Things To Do Before Starting a Blog Program in Your Customer Community


Record the session, house it in a file library and refer future bloggers to the resource. To ensure that your blog program grows over time you can make sure of all these methods at different times or blend them into one overarching sourcing strategy. You did all the work.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all.

10 Ways to Learn with Higher Logic

Higher Logic

Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. We offer an easy-to-navigate product documentation library ( that is a perfect complement to other Higher Logic learning offerings! HUG is home to interactive discussion groups, resource libraries, webinars, online training, and all our upcoming events.

7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation.

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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience.

How to Use Content Curation To Grow Your Online Presence


One might need to travel to a large library, special collections or the headquarters of an association to get technical data. Using YouTube for B2B Content Strategy for Associations Why is your content strategy failing? Content Strategy Guest post by Don Sturgill.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration


TechSoup : Technology resources and products for nonprofits and libraries helping followers to power up their social impact. Content Strategy Nimble Nonprofit Open Community

Run Your Virtual Event with Confidence: Tips for a Great Show

Higher Logic

Put on a Great Virtual Conference with These 6 Strategies. In terms of how to promote registration, you can proceed as if it’s a live event, but use strategy around content. Ask the speakers to share additional resources in the resource library that complement their presentation.

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From Owning the Publication to Owning the Idea


How does the concept of a library change if there are no physical books? Content Strategy

Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? The Promotional Products Association International used this strategy to promote their community launch , boosting their initial success.

Association Brain Food Weekly: 1.4.19

Reid All About it

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications.

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4 Ways to Use Events + Conferences to Increase Online Community Engagement

Higher Logic

Provide a Valuable Library of Resources to Educate + Engage Members. By creating a library of resources filled with exclusive information and discussions your community members need to be successful, your members will log in more often and stay up to date on the latest offline events.

[Cool Social Tools] IssueLab: To Unlock PDF Jail, Share What You Know


And so we created a library of sorts to let others more easily find that valuable knowledge and build on it. Although Google is a great place to start, it can’t replace a comprehensive search strategy. Content Strategy Cool Social Tools Featured From the Trenches

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Build a Bridge to Maximize the Community Experience With Social Learning

Higher Logic

Organizations and associations dedicate significant resources to their learning strategies and content development in order to attract members and make their membership more valuable. If we build it, members will come, right?

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Young Adult Library Services Association. The Young Adult Library Services Association (YALSA) supports library staff in alleviating the challenges teens face and putting all teens ‒ especially those with greatest need ‒ on the path to successful and fulfilling lives.

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Reducing Cognitive Load: The Best UX Design for Your Community Site


If finding the resource library or posting a blog is a constant struggle, then why would members spend the time to do so? Content Strategy Debunking the Hype Industry InsiderThis excellent post is by Molly Talbert and originally appeared on the Higher Logic blog.

Association Brain Food Weekly: 5.22.20

Reid All About it

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. How have event strategies changed in the last 45 days and what does the future hold? Joe Post, Vice President Strategy, Adage Technologies.

Association Brain Food Weekly: 12.21.18

Reid All About it

Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications.

Conferences Give Members Permission to Take Time to Learn

Smooth The Path

While online training is relatively inexpensive and high value, every other priority takes priority over sitting and watching the training available in your library. Association Strategy Conference association value attendee experience conference engaged members professional development valu

Eight Is Enough

Eric Lanke

That has helped create a library of more than 400 posts, most of which I have indexed into one of the "Blog Topics" shown on my home page: Core Values , Generations , Innovation , Leadership , Member Engagement , Strategy and Execution , and Workforce Development.

The flow, the stream and the firehose: social is at the end of the beginning


” “We are no longer experiencing the web as exploring a library, but more like a drinking from a fire hose.” Content StrategyRead this great post by Stowe Boyd: The End Of An Age, Or The End Of The Beginning?

Six Factors Supporting Global Expansion


That’s what the ASAE Foundation and MCI sought to find out in the first phase of a multi-year research initiative to study associations’ global operations and strategy. What drives strategic global growth for associations?