Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. When it comes to keeping your association members engaged, the first step you should take is optimizing your website. Member portals/directories. When it comes to member engagement, this is essential.


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Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

LMS Selection: 7 Features Associations Need

Web Courseworks

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Through a learning management system (LMS).

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Learning Management System (LMS) / eLearning.

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How to Present a Business Case for a New LMS

WBT Systems

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. Now, it’s time to learn how to present a business case for a new LMS to your board, CEO, or other decision-makers. You must figure out how to connect a new LMS to those values.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. As each day is ticked off, members see how far they’ve progressed and are encouraged to not break that string of successes. What habit or skill can you help members develop in 10 or 14 days?

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Manage registration, marketing efforts, and product add-on revenue all through your main database.

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Creates comprehensive member profiles.

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Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others. Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation.

5 Essential Must Haves for Your Association’s eLearning Efforts: Your Questions Answered

YourMembership Blog

As I mentioned last time , Learning Management Systems, and e-Learning in general, are hot topics for many associations as they look to keep up with their members’ growing professional development needs, and the disruptive innovations and the players driving change in this dynamic market. Tina was able to identify some excellent ideas and tips on how to take those first steps to select and implement an LMS for your association.

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Learners and Your LMS: If you build it, will they come?

WBT Systems

Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners. Here we share four of the most common reasons associations seek to change their LMS platform. The first reason that LMS systems fail is that the learner has to go through too many steps to access the LMS.

5 Ways to Ratchet Your Retention Rates through the Roof – Your Questions Answered

YourMembership Blog

For many associations member retention drives are right around the corner. Doesn’t member retention start the moment a member pays their dues? Make sure your association’s branding is used consistently across all of your marketing/membership materials. Know your market share. What is your market penetration? What percentage of the potential professionals you market to are current members, or prospective members?

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Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. They want to dominate the job board market.

3 Topics for Medical Society Execs to Watch

Web Courseworks Associations

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. The Medicare Quality Payment Program (aka MACRA) 201: Know the Details and How to Help Your Members. Further, many of our members may not even be aware of these changes—and if they are, they can feel overwhelmed and uncertain of what to do to be successful. Member Engagement Strategies.

Webinar Recap: Let’s Learn Together: Enhancing Online Learning with Communities

Blue Sky eLearn

Recently, Heather McNair, VP of Engagement Strategy over at Higher Logic , teamed up with Blue Sky’s Channel Manager, Jodi Ray, to discuss how organizations can enhance their online learning with communities. Across generations and industries, data shows professional development is the biggest driver of engagement and value received from an association. Many associations are falling short of providing members value. Automation of the systems also helps to increase engagement.

Association Learning: Does your Story Inspire Members?

WBT Systems

This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member community that will champion your brand. The Twitter conversations during this session also sparked some interesting thoughts about how associations can inspire their member communities to become passionate about what their association has to offer.

6 Key Features of the Best Learning Management Systems

Higher Logic

And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. Choosing the Best LMS Software. Unfortunately, not every LMS has the tools associations need to provide the professional development that many industries are missing. Like traditional education, some LMS software hasn’t kept up with the times. The harshest critics have even called older LMS software dead on arrival (DOA).

Association Brain Food Weekly: 3.19.21

Reid All About it

Fri 3/19 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. More info/register (fee for MPI non-members). LMS Demo Day.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. In-person engagement ideas.

Association Brain Food Weekly: 3.26.21

Reid All About it

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. LMS Demo Day. Host: MPI (fee for MPI non-members).

Association Brain Food Weekly: 4.30.21

Reid All About it

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. I think one had an AMS, CMS, and LMS project on the horizon. Host: Marketing General Inc.

Association Brain Food Weekly: 12.6.19

Reid All About it

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Member Engagement and Loyalty Study Reveal.

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Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon.

Data Integration For Associations, Thanks to Highroad Spark

HighRoad Solution

Your members are depending on you now more than ever. Your data will tell you everything you need to know about the needs, wants, fears and desires of your current members, as well as potential future members. You have access to a vast wealth of member information. You have data about how your members engage with programming, data about how visitors use your website, and data about membership renewal and attrition. LMS, EMS, etc.).

Association Brain Food Weekly: 1.10.20

Reid All About it

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). Host: Engage Software.

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Association Brain Food Weekly: 9.11.20

Reid All About it

LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. How to Go Virtual (While Still Creating an Engaging Experience). LMS Demo Day.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

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Social Learning: Creating Community Around Learning


Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. Marketing. You need to keep marketing!

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Association Brain Food Weekly: 3.1.19

Reid All About it

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue. An oldie but goodie from Tom Morrison on how his association tracks and scores member engagement. The Recipe for Increasing Learner Engagement.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Three ways content marketers can provide value to the sales team.

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5 eLearning Implementation Best Practices for Associations


If your association is looking for more ways to facilitate your members’ professional development and encourage them to take active roles in all that your association has to offer, you’ll want to consider providing them with eLearning opportunities. Effective eLearning targets your members’ most pressing continuing education needs and presents courses in a captivating way. You can utilize your association learning management system (LMS) and other platforms.

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How to Prove Member ROI with Data Analytics and Business Intelligence


Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . How often are members engaging in training certification courses? .

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Association Brain Food Weekly: 2.12.21

Reid All About it

If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Presenters: Harneet Singh, Director of Marketing, Preseem.

Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty.

Association Brain Food Weekly: 04.19.19

Reid All About it

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. The report reveals best practices in new member engagement, onboarding, orientation and retention, along with expert video commentary from Amanda Kaiser. Member Engagement Scoring.

Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Member Engagement Party.

Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Green beans are all over the farmers market right now. More info/register (registration fee for MPI non-members).

Association Brain Food Weekly: 10.9.20

Reid All About it

Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Billhighway explains how some association chapters are engaging early-career members. Luring members/customers to your LMS.

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