The weekly list of free educational events and resources for the association community…
Reflection time. It’s never too late to review and reflect upon the past year and make plans and promises to yourself for the year ahead. To help you along, Britt Andreatta shares ten reflective questions to launch 2024.
Predictions for 2024. What’s on the horizon for associations in 2024? TopClass LMS describes what they see in their crystal ball, particularly for professional development programs.
AMS requirements. Impexium shares the requirements most likely found on the AMS wish list of association executives. I’m glad most of these deal with strategic considerations that position associations for the future, rather than technical functionality offered by most systems.
Member segmentation. Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. If you want a meaningful connection or relationship with members, you have to get more granular—and he explains how.
Learning about AI. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. He shares five resources for getting up to speed and staying informed about AI.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association—plus lots of leads for their sponsors.
Hot association topics. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. If any of these topics are on your mind, you’ll find lots of good reads on their blog.
You never grow old at the table
Good times for me in the kitchen over the holidays. I made my eggnog with bourbon this year instead of brandy and dark rum—and loved it. I’ve been making this nog recipe for decades, but change is good, right?
Right before Christmas, I bought Nigella Lawson’s Christmas cookbook, which inspired many dishes on my Christmas Eve menu. The ladies enjoyed Poinsettias to start the evening—the guys stuck with beer. I’ll definitely make her party prosciutto bundles and double blue canapés again.
I was going to make Nigella’s cranberry- and soy-glazed cocktail sausages for New Year’s Eve snacking, but we were too full from our seafood dinner, so I made them as a New Year’s afternoon snack for me and Jim. I’ll make them again when I need a potluck app.
On Christmas Eve, I served garlic bread, tortellini with sausage in a tomato cream sauce, and roasted broccoli with red onion and garlic powder.
For dessert, sticky toffee pudding (wow) and modern mince pie (a favorite of me and my mum). My cookie assortment included pecan butter balls, my favorite chocolate chip cookies and molasses crinkles.
On Christmas morning, I made brioche French toast. I’m looking forward to the leftovers in the freezer.
New Year’s Day is Jim’s birthday, so I made one of his favorites (and mine), coq au vin with mashed potatoes and roasted broccoli, again. It only takes 1-1/2 hours in the oven compared to many more in the slow cooker and tastes just as good.
Lightening things up, finally, we had blackened red drum one night. My spice mix included smoked paprika, oregano, onion powder, garlic powder, ground ancho chile, cayenne, black pepper and salt. Another night, I prepared two chipotle salmon salads. I coated the fish in chipotle powder, cumin, cinnamon, allspice, salt and pepper. I warmed up corn and black beans with southwest spices and cilantro. My other salad toppings were avocado, roasted red bell pepper, sweet onion, broccoli, tomatoes, radish, celery and carrot.
If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.
Fri 1/5 at 4 p.m. – Achieving Our 2024 Goals
It is a New Year’s tradition to set goals for the year, in our personal lives and for our organizations. Let’s kick off the new year by discussing how we can help each other be successful in reaching our established goals. More info/register.
Host: Fridays@4
Facilitator: Kenjie Davis, founder, AMS Guru
*All events are online at Eastern Standard Time unless otherwise noted.
Mon 1/8 at 8 a.m.* – Associations and Climate Change (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Guests:
- Shelly Alcorn, Principal Futurist, Michelle Alcorn and Associates, and convener, Association Climate Action Coalition
- Elizabeth Weaver Engel, M.A., CAE, Chief Strategist, Spark Consulting
Mon 1/8 at 12 p.m. – ASAE Membership Mondays
The topic will be announced before the start of the session. More info/register.
Host: ASAE
Tue 1/9 at 12 p.m. – ASAE AI Summit Kick-off (Tech Tuesdays)
Are you—or your staff—currently using Artificial Intelligence (AI) tools to advance your organization’s mission and vision, or are you unsure as to where to start? Curious about how other associations are putting this cutting-edge technology to use in better serving their members? the inside scoop on ASAE’s inaugural AI Summit taking place Jan. 30-31. More info/register.
Host: ASAE Technology Professionals Advisory Council
Moderators: Reggie Henry, ASAE, and Dave Coriale, DelCor
Tue 1/9 at 12 p.m. – LGBTQIA2+ Community Call
Please join us for this opportunity for association professionals (of all career levels) to come together to share lunch time and discuss topics that are relevant and timely. Come prepared to join this judgment-free group with questions and issues that are top of mind for you in the LGBTQIA2+ association community. More info/register.
Host: ASAE LGBTQ Association Executives and Supporters
Tue 1/9 at 1 p.m. – Rethinking the Way We Source Venues
Choosing just the right venue is the result of experience and skills honed over many years, even decades. The venue can make or break the successful experience of an important event. Learn what you need to consider in seeking the right venue. Get an insiders perspective on navigating through the top issues event professionals face in 2024/2025 and beyond. More info/register.
Host: BlaueXperiential Event Services
Speakers: Joan Eisenstodt and Exhibitor Magazine’s Charles Pappas
Wed 1/10 at 11 a.m. – Sales is Not Evil: Effective Sales for NonSales Professionals
With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. Learn how to unlock the power of sales thinking in your membership development efforts, increase member engagement and attendance at events with proven sales techniques that have helped other associations, leverage better speakers for your events and get members to take action in their community, make a more impactful connection with members through persuasive communication strategies, and be successful without the slimy sales tactics. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Mark Bullard, Founder, BrainSquall
Wed 1/10 at 1 p.m. – Measure What Matters: Diversity, Equity, Inclusion, Accessibility and Belonging
When it comes to measuring success in the realm of diversity, equity, inclusion, accessibility, and belonging (DEIAB), it’s important to “measure what matters.” Learn what success looks like in terms of DEIAB initiatives, explore metrics organizations use to measure DEIAB success, and identify key obstacles in DEIAB success measurement and best practices for moving forward with practical action plan to make meaningful progress. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Tim Hopkins, CAE, Chair, ASAE Diversity + Inclusion Committee, and practice director, McKinley Advisors
Thu 1/11 at 12 p.m. – What’s in Store for Associations in 2024?
Hear what you need to know to plan for 2024. More info/register.
Host: Zzeem
Thu 1/11 at 1 p.m. – 3 Rules to Building an Outstanding Digital Member Experience
Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. 1 CAE credit. More info/register.
Host: UST Education
Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV
Thu 1/11 at 1 p.m. – Future Focused: What’s Ahead for Associations in 2024
Associations have been immersed in rapid change for the last several years and it doesn’t look like it’s letting up anytime soon. Hear about upcoming trends, potential roadblocks and areas for opportunity in the new year so that you’re able to effectively align strategic priorities and resources in a meaningful way. More info/register.
Host: Wipfli LLP
Speakers:
- Shelly Alcorn, Co-Convener, Association Climate Action Coalition
- Kelli Baxter, Executive Director, American Translators Association
- Richard Yep, Client Partner, Vetted Solutions
- Julie Cox, Senior Manager, Wipfli LLP
Thu 1/11 at 2 p.m. – 2024 Forecast: What to Expect From All 3 Branches of Government
2024 is poised to be a busy one, amid the rapid growth of artificial intelligence, impeachment efforts, a presidential election, and rising global tensions. Heart he top five things you should know about Congress in 2024, such as funding priorities and how they could impact your strategic planning, Supreme Court decisions and the dynamics to watch, and what the executive branch will seek to accomplish this year. More info/register.
Host: CQ
Speakers:
- John Bennett, editor at large, CQ and Roll Call
- Caroline Coudriet, reporter covering defense and national security developments in Congress, CQ and Roll Call
- Todd Ruger, editor for immigration and legal affairs, CQ and Roll Call
- Jason Dick (moderator), editor-in-chief, CQ and Roll Call
Thu 1/11 at 3 p.m. – Tech Change Can Do You Good!
If you’re about to embark on implementing a new tool or are struggling with adoption for an existing tool, learn how to develop and accelerate staff adoption of new technologies, make technology implementations successful, and unleash the hidden potential of your teams with effective change management strategies. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Justin Burniske, MBA, Principal Consultant, Co-Owner, Meta-Dao
Tue 1/16 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch
Join a casual conversation on hot topics relevant to the component relations and volunteer management community. Come prepared to share your successes, challenges and ideas. More info/register.
Host: ASAE Component Relations and Volunteer Management Council
Tue 1/16 at 1 p.m. – What to Consider When Your Association Is Considering a Merger or Acquisition (Part 1)
From looking to broaden their reach to acquiring new capabilities to expand their value propositions, associations are increasingly turning to M&A (and other strategic transactions) for new ways to drive greater value and social impact in today’s increasingly competitive landscape. Hear about important M&A factors to consider such as structure, financial capabilities, partnership strategy, culture, risk profile, and history, and the nuances between the merger of two associations and other types of association mergers and strategic transactions. 1 CAE credit. More info/register.
Host: ASAE Executive Management Advisory Council
Speakers:
- Lynn Gangone, President & CEO, American Association of Colleges for Teacher Education
- Francisco Gomez, Founder & CEO, Factum Global
- Tori Miller Liu, President & CEO, Association for Intelligent Information Management
- Brian Weiss, Vice President, Emerging Business Growth, American Management Association
- Tommy Goodwin (moderator), Vice President, Exhibitions & Conferences Alliance
Wed 1/17 at 1 p.m. – Price Elasticity Uncovered: Insights from Data
How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? Using data science, we can model the future state and help make a more informed decision. Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. More info/register.
Host: Association Women Technology Champions
Speaker: Denali Carpenter, Data Scientist, Inteleos
Wed 1/17 at 2 p.m. – PAR GOAT Awards: Advancing Association Business
Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. 1 CAE credit. More info/register.
Host: Professionals for Association Revenue
Speakers:
- Michelle Brien, VP, Marketing, Matchbox Virtual Media
- Jeff Cobb, Managing Director, Tagoras
- Carrie Hartin, President, Sales Solutions & Services, MCI USA
- Park Howell, Founder, Business of Story
- Dana Johnston, Director, Corporate Strategic Partnerships, American Gastroenterological Association
- Carrie McIntyre, Principal, Navigate
Thu 1/18 at 11:30 a.m. – Cybersecurity & More (Tapas Talks)
Tapas Talks are always conversational and lively, a mixture of planned content and virtual f2f discussions with subject matter experts, plus the serendipity of talking through challenges with your peers. More info/register.
Host: Qiqo’s Association Marketplace
Speaker: Brian Scott of ClearTone Consulting and 501CISO
Thu 1/18 at 1 p.m. – Adding Value to Skills-Based Credentials with Digital Standards
Offering your credentials with trusted, verifiable, and interoperable digital credentials increases the value and usability of your credentials through open standards. Learn how Open Badges and the Comprehensive Learner Record Standard™ (CLR Standard™) can enhance learner and employment records, and provide a comprehensive view of learners’ achievements. Hear how these standards empower learners to take control of their credentials, the new opportunities they can unlock for your organization and employers, and why it’s important to integrate them into your digital ecosystem. 1 CAE credit. More info/register.
Host: Tagoras
Speakers:
- Rob Coyle, Technical Program Manager, 1EdTech
- Darin R. Hobbs, VP of Learning & Employment Records, Western Governors University
- Kelly Hoyland, Director of Higher Education Programs, 1EdTech
- Kymberly Lavigne-Hinkley, Director, Community of Care Ecosystem, Western Governors University
- Jeff Cobb and Celisa Steele (facilitators), founders, Tagoras
Fri 1/19 at 3 p.m. – The Informal Consultants Networking Extravaganza
An informal online networking event for the ASAE consultant community. More info/register.
Organizer: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.
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