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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Associations should support lifelong employability and encourage members to advance in their field, so it’s important to actively engage your members. As your association evolves and increases its membership, your engagement strategy should evolve as well. Offer an accessible online member directory.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

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How to Present a Business Case for a New LMS

WBT Systems

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.

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How to Navigate Post-Pandemic Member Engagement

Membersuite

You’re probably already seeing how these societal, workplace and behavioral changes affect member engagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? Member Engagement Catalyst: Digital Exhaust .

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.

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Association Brain Food: 1.12.24

Reid All About it

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. Dirty data. More info/register.

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