How to Launch an LMS with No Content

Blue Sky eLearn

While you can’t really launch an LMS with no content, you probably already have some waiting in the wings and can get up and running much sooner than you t hink ! . Instead of leaving these on your regular website, move any educational white papers over to your LMS. .

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How to Create a Really Good LMS RFP

WBT Systems

You finally got the budget to purchase a learning management system (LMS). Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? You know the answer already if you read last week’s post : an LMS RFP is not the first step of the selection process, it’s the result of the first step. The first step is gathering and prioritizing your requirements for a new LMS. Borrowing another association’s LMS RFP. What’s in an LMS RFP?

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What 1 association learned from launching its first LMS

Association Success

In my first few days at LeadingAge , an association of nonprofit aging services providers, I was googling “what is an LMS?” An LMS was the only answer. Our marketing is focused on raising awareness that LeadingAge offers a robust online learning platform.

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2018 eLearning AWARD for LMS presented to WBT Systems Ltd. and Miele & Cie. KG by eLearning Journal

WBT Systems

Presentation of 2018 eLearning AWARD for LMS. The 2018 eLearning AWARD in the category for ‘Learning Management System’ (LMS) has been awarded to the project partners WBT Systems and Miele & Cie. The LMS includes individual training catalogs for each country.

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Social Media Roundup: Do You Know the Difference Between LMS and LCMS?

Associations Now

LMS vs. LCMS. What's the Difference Between an #LMS and #LCMS ?Hint: For educating members and creating your own educational content, should you turn to an LMS or an LCMS? By Lugo’s definition, “an LMS manages people’s interactions with learning content.”

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Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. Associations Blog eLearning Tips Association LMS e-Learning elearning Higher Logic learning management system LMS LMS Success

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It’s all about education, which for many associations means an LMS

Effective Database

One of the most significant trends that I’ve seen in the association market over the past two years is a dramatic increase on the value and offerings of education. And of course, these offerings have to be at a relatively low price point, and have to be easily accessible, which in the most generic form means webinars and/or other forms of online learning. And this has a variety of implications for associations: Choosing an appropriate LMS.

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Don’t Undervalue Association Training Programs!

WBT Systems

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning.

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How to Scale Online Learning: B2B Market Strategies for Assocations

WBT Systems

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. Linda Bowers is CTO of WBT Systems, an association LMS provider, where she is responsible for all technical aspects of product planning, development, testing and delivery.

Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. First, escape the tyranny of served markets. Emotional Marketing.

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.

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The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

Here are five ways your LMS can help you to generate non-dues revenue for your association: Ensure your LMS has eCommerce Capability. When reviewing and curating your content , look for trends and popular courses by examining your LMS reports.

What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment? And, did you use the most effective marketing tactics for that segment? Understand how your target market prefers to get their information.

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Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. Strategic Pricing for Educational Products.

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Association Brain Food Weekly: 12.6.19

Reid All About it

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience.

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Unlock Your eLearning Differentiator & Iconic Advantage

WBT Systems

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage. Soon Yu says the best way to ensure your organization keeps its competitive edge is by playing to your strengths and leveraging your market momentum.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Focus on your social media marketing strategies. Record the sessions for on-demand viewing on your LMS after the conference.

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Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program.

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How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. If your customer stays in a single price point, you should too.

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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify.

Sponsorships That Sell

Blue Sky eLearn

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Jessica Lane, Director of Client Success, Freestone LMS, Community Brands.

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Association Brain Food Weekly: 1.18.19

Reid All About it

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed.

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Association Brain Food Weekly: 6.27.16

Reid All About it

As an industry, we’ve been secretive about what goes into AMS pricing. Learn what goes into AMS pricing, how to control the costs of a new AMS, and what questions you should be asking technology vendors to ensure the right fit. I’ve been thinking about morning habits, again.

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Association Brain Food Weekly: 10.27.17

Reid All About it

Next Generation LMS: Apps, Authoring and Curation. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. LMS Monetization Strategies: Creative Ways to Ensure ROI. Digital Marketing: Research.

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Compare Association Management Software Platforms

GrowthZone

Pricing available on the GrowthZone website and product demos available upon request. Pricing available upon request. Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS). Pricing available upon request.

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Webinars and webcasts are the most popular platform for association e-learning (92%), and learning management systems (LMS) are the second most popular choice (67%). How will you leverage resources of other departments to deliver, market, and support e-learning?

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Marketing education to non-members.

Association Brain Food Weekly: 1.20.17

Reid All About it

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Hear some straight talk about membership software pricing. Presenters: Aiden Callery, marketing manager, ASHA.

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

To get the most of their eCourses, many associations use a learning management system (LMS). You can set prices for courses individually, or base them on membership tier. Getting people to join your association is like making a sale.

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AMCs Engaged!

YourMembership Blog

The mission was to drive its strategic use of data, furthering the content associations provide to members and the market, and to increase visibility of sponsors. Price sits high in the consideration criteria when selecting technology. Are You Built for Speed?

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Association Brain Food Weekly: 5.12.17

Reid All About it

– Buying an LMS Today to Meet the Learning Needs of Tomorrow. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. – 5 Tips for Sponsorship Packages and Pricing Optimization.

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Word-of-mouth marketing drives their buying decisions. Invest time in social media marketing and digital advertising, especially on Instagram and Snapchat.

Association Brain Food Weekly: 3.22.19

Reid All About it

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Integrating Your AMS & LMS: Bridging the Gap.

Association Brain Food Weekly: 12.8.17

Reid All About it

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”.

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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. Host: American Marketing Association.

Association Brain Food Weekly: 2.15.19

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing.

Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing.