7 Creative Ways to Promote LMS Engagement

Blue Sky eLearn

When launching a learning management system (LMS) for the first time, organizations need to take into consideration different ways to generate excitement and interest in their new platform. This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. By incorporating webinar registration into your LMS, you’re bringing people to your platform who may not have gone there before.

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Why Your LMS Needs Google Analytics

Blue Sky eLearn

You (or your marketing team) are probably using it to track traffic on your organization’s website. Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Connecting the Dots with Path LMS and Google Analytics . In July, our client was using Facebook ads to get people to visit their LMS.

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Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

Your LMS is ready to launch. You’ve finished the initial implementation of your LMS and are ready to go live. Is your LMS is already live? ” email previewing some of the features of your new LMS and highlighting popular content two weeks before your go-live date. Let your learners use your LMS without a financial commitment. It’s important to remind them the LMS is available to them at any time. What’s next? Congratulations!

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12 critical considerations for purchasing the right LMS

Association Success

As companies scramble to find resources to meet their needs, a Learning Management System (LMS) is a foundational tool used for learning content, employee training, and selling digital products. When it comes to LMS’s, there is no “one size fits all.” How will you be using your LMS?

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Social Media Roundup: Do You Know the Difference Between LMS and LCMS?

Associations Now

You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two. LMS vs. LCMS. What's the Difference Between an #LMS and #LCMS ?Hint: For educating members and creating your own educational content, should you turn to an LMS or an LCMS? Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog.

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Time for a MOOC-like makeover

Aaron Wolowiec

A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. Many associations already employ a LMS, and since they retain experts in niche and trendy areas, they’re prime to offer their members a MOOC-like learning opportunity. It recently released a whitepaper with 10 tips for instructional designers and LMS administrators, inspired by the success of MOOCs. Massive Open Online Courses.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Manage registration, marketing efforts, and product add-on revenue all through your main database. Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). Email marketing software. Social media platforms. Online learning management technology (your LMS). Social Media Networks. Use your LMS to improve your email communications as well.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

You can’t launch an empty LMS! After you and your LMS have spent some time together, or after you’ve gotten feedback on your first few offerings, you can start introducing new types of learning experiences. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. You’ll have dreams about your online content and LMS (at least I did!),

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Reads of the Week: November 16, 2012

Reid All About it

In one corner, a company that made a mess of customer service and then made it worse with social media. Jeff Cobb at Tagoras is in the midst of updating their Association Learning Management Systems (LMS) report. He and Celisa Steele have been talking to LMS vendors and participating in demonstrations of platforms. As our use of new social and digital platforms and technology evolves, irksome issues crop up, well, they’re irksome for some, not all.

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Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others. Member Engagement + Retention Social Media and Business Trends AMS association management software associations career eLearning employee retention learning

Associations and the Vision Thing

YourMembership Blog

Everybody knows that the transformations facing us—social, political, technological, economic—render obsolete the lessons of the past.”. For others, our recent acquisition of LMS provider Digital Ignite was the start. Social networking giant LinkedIn announced on Thursday that they are acquiring online learning company lynda.com for $1.5 They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled.

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This is the most valuable kind of marketing you can get

Association Success

For more recent data, take a look at the report from marketing firm BrightLocal , which found in 2019 that 82 percent of consumers look for online reviews of local businesses, including 52 percent of 18 to 54-year-olds who said they “always” did. . Here are some questions to help you understand — and harness — the power of word-of-mouth marketing. Work in a well-placed testimonial into your marketing materials.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Check out the Ultimate Guide to Marketing Automation, available below. To make the webinar interactive, you can ask members to fill out polls, hold an Ask-Me-Anything (AMA) in your online community , and share social media handles to connect online and build relationships.

Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

Association Learning: Does your Story Inspire Members?

WBT Systems

Sometimes it’s nice to take a step back from all the news, busy work days, our hectic social and family lives and take some time to reflect, refocus, and refresh. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. You might want to consider incorporating more opportunities for online communication through social media?

OpenBadges: Increasing Visibility of Association Education

WBT Systems

The social connectivity offered by digital badges aligns perfectly with the nature of association membership and education programs in particular. As noted in the recent whitepaper “ The Association Role in the New Education Paradigm ”: “Associations create educational programming designed to fill needs unmet by more traditional educational institutions and foster social connections and professional opportunity through networking.”

How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Influencer marketing on Instagram alone is now a billion dollar industry. Number of visitors to your LMS.

Ad Hoc Learning – 7 Trends Pushing the Popularity of Simplified Web Video-Based Education and Learning in Associations

Association 20/20

Further transposed to the evolving media world around us, it could be characterized as the “I want what I want when I want it and how I want it” trend. Your association’s customers/members live in a world of on-demand instant gratification options and your competition is every other form of streaming media, including Netflix and Hulu. by Stuart Meyer. “ Learn as if you were to live forever” Ghandi.

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Association Brain Food Weekly: 8.15.16

Reid All About it

5 Ways to Build Your Brand on Social Media. Social media has transformed the way brands can interact with customers. Learn how to develop a winning social media brand strategy; leverage social media channels such as Twitter, Facebook, LinkedIn, Instagram and Snapchat; create fun, shareable social media campaigns; and engage with customers and influencers. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo.

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

Social Media. Marketing emails for attendees and non-registered members. Social Media. Social media gives your association additional ways to market and boost the number of ways you can communicate with your members. It’s important to choose an AMS that offers social media integrations and allows you to meet your members on the platforms they already use. Allows you to embed a social feed on your website.

Association Brain Food Weekly: 10.4.19

Reid All About it

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. How to Use Social Media to Raise Money Online.

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11 ways to create unique and engaging content

Association Success

From unique ways to utilize social media platforms to a better marketing strategy for your association, this week’s Friday Five shows association professionals are ready to make some changes for the new year. .

Association Management: Online vs. In-person Engagement

Blue Sky eLearn

For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. How often are your members interacting with you on social media? . As an association leader, you know the importance of engaging your members.

Driving Growth with Hybrid Events

Blue Sky eLearn

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event. The online event and its resources can be marketed all year long, offering show organizers and event marketers the chance to capitalize on timely opportunities.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Marketing. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. How to Market When You Don’t Have Time (or Resources) for Marketing.

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Association Brain Food Weekly: 2.22.19

Reid All About it

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts. How to Drive Social Media Engagement with Nonprofit Storytelling.

Why a digital-first culture starts with education

Association Success

Most of us use the internet and social media, so I didn’t get it, what was the big deal? A digital first culture means something larger than just posting on social media and staying in the know about the latest trends. Some specific examples of how you can inspire this: Provide workshop opportunities to teach and develop a specific skill, like a workshop on social media marketing or how to manage projects using Slack.

Association Brain Food Weekly: 1.10.20

Reid All About it

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Try on learning formats you can create in your LMS right now. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

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The Intersection of Online Communities and Learning Management Systems


We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). YourMembership.com, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We Abila, the folks who introduced the concept of Social CRM to the association market, acquires Peach New Media. Social learning is a growing trend.

Association Brain Food Weekly: 3.8.19

Reid All About it

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform. WBT Systems explains how to identify your LMS reporting requirements. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent.

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Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Presenter: Dan Berger, Founder and CEO, Social Tables. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting, LLC.

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Events in Crisis? 6 Key Recommendations on What to Do Now & What to Do Next 

Blue Sky eLearn

There is so much communication these days – emails, social media, the news – make sure to make your messages count. . Add content that addresses the world crisis and its impact on your market . Do update your LMS with new or refreshed courses. Events in Crisis?

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The Effects of COVID-19 on Associations: The race to go virtual

Association Success

With the exception of our AMS, our LMS was outdated, our website was outdated, and so serious decisions had to be made around that,” said Donna Oser , President and CEO of MSAE.

Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members. The most popular social media platforms include: Twitter.

Association Brain Food Weekly: 2.15.19

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members. The most popular social media platforms include: Twitter.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Make sure to concretely connect any recruitment events you host to a broader social-driven purpose. . Focus on your social media marketing strategies. Social media is the most effective and organic way to raise awareness of your events and drive more registration. Record the sessions for on-demand viewing on your LMS after the conference.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Amplify Education Experiences Through Social Learning. Increasingly LMS platforms are moving from a course catalog approach to a home where ideas are shared by learners and interaction in an important element to the online education experience. Creating Impact using Social Flow.

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Developing Online Learning Strategies in a Virtual World


As Liam noted in the webinar , you’ll need to utiliz e and coordinat e data from your LMS, AMS, finance solution, online community platform, mobile apps and social media to develop content for your educational programs. By Brian Smith, Communications Specialist .

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