Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Learning Management System (LMS) / eLearning.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly).

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Building on that reputation can help you retain members and ignite interest in upcoming events.

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Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. We know you and your members are counting on us.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

The key to this is to understand the needs and expectations of your members with regard to association education programs. Certification and Accreditation Management – simplify the process for administrators and members. Increased Member Value – members place high value on association education, especially younger members.

Association Brain Food Weekly: 9.11.20

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Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. LMS/CRM integration. Fri 9/11 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Association Brain Food Weekly: 1.10.20

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That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Host: Engage Software. Try on learning formats you can create in your LMS right now.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. However, with the right software, mindset, and this guide, your event will generate more value and member engagement for your association.

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Association Brain Food Weekly: 8.28.20

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Member parents. You want to be indispensable to your members? Fri 8/28 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. More info/register (fee for non-MPI members). How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 1.18.19

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The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

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Association Brain Food Weekly: 12.13.19

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Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.”

Social Learning: Creating Community Around Learning

Fonteva

Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. From optimizing your website to taking advantage of event software to investing in reporting features, these five tips for digital member engagement can help set you in the right direction. With an LMS / AMS / Community integration you’ll know these things easily.

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Association Brain Food Weekly: 1.11.19

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The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. Dynamic Video Interactions for Increased Engagement. Embracing Data and Technology to Increase Member Engagement (online and Washington DC).

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Association Brain Food Weekly: 8.14.20

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A few other notes… Interview sessions are much more engaging than talking head sessions. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions.

Association Brain Food Weekly: 8.21.20

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Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 4.12.19

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Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Organizations are using this reality tech to develop event education and engagement.

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Association Brain Food Weekly: 10.27.17

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The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. Next Generation LMS: Apps, Authoring and Curation. Presenter: Becky Willis, VP of Enterprise Engagement, EdCast. Guests: Patrick Haller, Director, Membership and Member Services, National Business Aviation Association. Recruit and Retain Millennial Members.

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Association Brain Food Weekly: 5.1.20

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Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors.

Association Brain Food Weekly: 9.4.20

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Sending website traffic to members. Association CEO Clive Roux shared advice at Association Success for using your association’s digital assets to grow your audience and deliver value to members. They sent about 30% more traffic to their members. Mon 9/14 – LMS Demo Day.

Association Brain Food Weekly: 11.9.18

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MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities.

Association Brain Food Weekly: 1.13.17

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Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing.

Association Brain Food Weekly: 1.13.17

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Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members. Finding new members is a lot more difficult than retaining your existing members, but with some smart tips, it can become easier than ever!

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members. Finding new members is a lot more difficult than retaining your existing members, but with some smart tips, it can become easier than ever!

Association Brain Food Weekly: 7.21.17

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LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning. Your members live in a subscription economy. Find out if auto-renewal membership is right for your association and members. Engaging Members for Improved Retention Rates.

How technology can improve your association’s value prop

Aptify

Keeping members around long-term by continuously providing value. . If members think your organization provides too little value, they’re not likely to renew. Keeping members around year after year means continually providing them with value. Simply put, if members think your organization provides too little value, they’re not likely to renew. So start by learning more about what your members want. Consider the member journey.

Association Brain Food Weekly: 11.10.17

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Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Members can find information anywhere. Automating Member Engagement.

Association Brain Food Weekly: 6.2.17

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LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. The Power of Digital Events: Revolutionizing Audience Engagement. Learn what you can add to your website today to help attract and convert more members. Ultimate Member Engagement: The Power of Data-Driven Decision Making. How to Attract and Engage Attendees with an Event Community.

Association Brain Food Weekly: 3.9.18

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TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time.

Association Brain Food Weekly: 6.14.19

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Wouldn’t members always open emails from their association? Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources. Board Governance That Will Keep Your Board Engaged But Out of the Weeds.

Association Brain Food Weekly: 9.6.19

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I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. Many associations struggle to identify additional sources of revenue and content for their members. An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. Turn Member Engagement and AMS Data into Effective Marketing.

Association Brain Food Weekly: 7.20.18

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Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. Promote Your Content Effectively to Drive Member Engagement. In-person courses and conferences continue to be the top two learning formats for members.

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Best Association Management Software | Our Top Picks

Fonteva

Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market! Some of its top features include: Comprehensive member profiles and database reporting capabilities. Automated and custom data reporting into your member CRM makes it easier than ever to track your members, identify areas for growth, and get a firm grasp on your own data. Member communities and tools. Easy-to-use member directory.

Association Brain Food Weekly: 8.9.19

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Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The 4 Types of Member Value.

Association Brain Food Weekly: 11.4.16

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Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark.

Association Brain Food Weekly: 10.26.18

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An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. How Your Organization Can Use AI to Increase Member Engagement Right Now. Learn three ways you can use Google to attract and engage more members.

Association Brain Food Weekly: 8.31.18

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In the latest post in their series about the different people involved in an LMS implementation on the vendor side, WBT Systems explains what their developers and quality assurance testers are doing behind the scenes to ensure an LMS meets the client association’s requirements and expectations.

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Association Brain Food Weekly: 11.2.18

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Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. and how to get the right statistics to prevent national and chapter level members from leaving.

Online Education: How It Can Print Money For Associations

Tom Morrison

In today''s association environment, it is imperative associations look outside their dues structure to add value to members and much needed revenue to their funding sources. YOU, dig into your members daily lives as professionals and businesses and understand what are their big challenges. Members are spending big money to outside consultants to fix problems in their business that the association could be spending. Now our association generates over $2,200 per member.

Association Brain Food Weekly: 9.7.18

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WBT Systems provides advice for LMS training during and after implementation. A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement.

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