Association Brain Food: 9.1.23

The weekly list of free educational events and resources for the association community…

Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Hope to see you back here for the next edition on Friday, September 15.

AI pulse survey. MCI invites you to participate in its AI benchmark survey, a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. They hope to provide a benchmark of the current landscape, uncover any potential challenges, and identify opportunities to better equip your members and your association for the future.

Education. Who has the time to learn? Answer: we all do. But sometimes a traditional online program or course doesn’t fit our schedules. TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50.

Gen Z marketing. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. They describe nine strategies for marketing membership to Gen Z.

Workplace culture. We all know how culture plays a significant role in an organization’s success. But where and how do you even begin to improve that culture? Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum—from traditional to contemporary to futurist.

Membership trends. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more.

Membership budget. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Membership engagement. Your AMS should be the utility player on your membership team. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content.

Membership value. Engagement means different things for different members. At Naylor’s Association Adviser, Cathi Hight raises good points about member engagement and explains how to use surveys and focus groups to understand what member segments value.

Project management. Teams that meet for regular debriefs (post-mortems or retrospectives) improve team performance by up to 25%. But these meetings often occur only after things go wrong or big projects end, says Ethan Mollick. He links to research on the best approaches to debriefs, but it’d be easier to read this DelCor post on the project close.

Also worth your time

5 steps to gaining member acceptance, downloads, and engagement for your association’s mobile app. (Mark Wallach, Engagement Mobile Strategies)

Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking. (Ted Gioia, The Honest Broker)

I bet you’ll see things the way this 16-year-old does, but it’s so damn depressing. She says, “I had a helicopter mom. I found Pornhub anyway.” Also, check out the organization she mentions, Fight the New Drug. (Isabel Hogben, The Free Press)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

Buy a box of salad greens and get a box of olives for free? Count me in. Since my refrigerator now runneth over with olives, I made Ouzo fish. This time around, I added pepperoncini and fresh oregano, and used ground fennel instead of fresh. I started to make a veggie side dish in a separate pan, but decided to combine everything, so I also added carrots and broccoli stems to the recipe.

Another night, an old stand-by: southern pan-fried striped mullet. On the side, roasted broccoli with red onion, garlic powder, and cayenne pepper.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

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Fri 9/1 at 10 a.m.* – Association Bridge Networks| Coffee with Innovators: Association Design Circle

Our topic this month is Association Bridge Networks. Calvin will lead us in conversation on creating authentic growth with diverse communities, building bridge networks and systems of inclusion, and using story to create equity and common connection. More info/register.

Host: Product Design Community

Facilitator: Calvin Haney, Associate Director of Multicultural and Affinity Engagement at the American University Alumni Association

*All events are online at Eastern Daylight Time unless otherwise noted.

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Mon 9/4 at 7 a.m. – Six Event Strategies for Profitable and Transformational Events

Learn how to design a genuinely transformative event for your association, your sector and your delegates; attract and retain event sponsorship; keep your delegates engaged in your marketing; curate your audience so all the right people are in the room; deliver your association objectives by hard-wiring them into in-person, digital or hybrid event design. More info/register.

Host: Association of Association Executives

Speaker: Sasha Frieze, Managing Director, The Business Narrative

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Tue 9/5 at 12 p.m. – Analytics for International Business Development (Association Analytics Network)

Learn how associations can use data to expand their reach and impact beyond their domestic borders. Hear about strategies for collecting, analyzing, and leveraging data to identify potential international markets, understand nuances, and tailor membership offerings to effectively engage with global audiences. Gain insights into best practices for using data to inform decision-making and develop successful international expansion strategies for their associations. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

• Kerry Cosby, Associate Director, Global Affairs and Analytics Initiatives, Association for Diagnostics & Laboratory Medicine (formerly AACC)
• Pietro Macchiarella, Data and Insights COE Director, Young Presidents’ Organization

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Wed 9/6 at 9 a.m. – PAR Member Meet-Up: Ideas to Solve Tough Customer Objections, Complaints or Feedback

Association teams must find successful ways to approach dissatisfaction from members, customers and potential partners. Hear association colleagues share tips and tactics they use to respond to negative feedback and objections. 0.5 CAE credit. More info/register.

Host: Professionals for Association Revenue

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Wed 9/6 at 11 a.m. – Technology Alignment: Connecting Diagnostics, Strategy, and Execution

Learn the importance of diagnosing tech problems and why it’s not enough to know you have problems, but to understand why and how to fix them. Hear about the importance of aligning your business goals to your technology strategy so you can accommodate needs today and anticipate needs down the road. Learn how to engage your leadership team and staff as allies and active participants so the whole organization works together to move IT initiatives forward and achieve measurable results. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Christopher Kasmark, Sr. Strategic Consultant, Technology Consulting, DelCor Technology Solutions

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Wed 9/6 at 12 p.m. – Change Management Lessons From The Hitman’s Bodyguard

How do you keep people safe in chaotic, ambiguous situations? Preparation and planning. Boring is good. Meticulous planning is essential. Hear about proven tactics to plan your change, motivate, and educate your team to get the change you want. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Speakers: Joe Plasterer and Mel Starkweather of Starkweather Association Services

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Wed 9/6 at 2 p.m. – Ask the Attorney: New Trends in Hotel Contracts

Join a discussion about issues currently arising in event agreements, such as strict clauses about housekeeping and service levels, paragraphs about sustainability, and reworking risk-management clauses. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Speaker: Jonathan T. Howe, President and Senior and Founding Partner of Howe and Hutton, Ltd

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Thu 9/7 at 10 a.m. – Unveiling AI Policy Insights: Global Trends and Regulatory Strategies

Join a discussion on all things AI policy in the United States, Latin America, and the Asia-Pacific region. Learn about future regulatory shifts in AI policy that may impact your operations and best practices to navigate the intricate terrain of AI policy and effectively advocate for your organization’s interests. More info/register.

Host: FiscalNote

Speakers:

• Daniel Castro, vice president at the Information Technology and Innovation Foundation (ITIF) and director of ITIF’s Center for Data Innovation
• Lucas Machado, global policy analyst, FiscalNote Professional Services
• Neil Suri, U.S. analyst, FiscalNote Professional Services

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Thu 9/7 at 10:30 a.m. – Brace Yourself for 2024

No one knows what 2024 will bring to the events industry. So, join a rowdy and (probably) irreverent chat on all things event tech, AV production and event design going into next year. This episode will be super-fast, uber-interactive and drop-mic-moment-worthy. More info/register.

Host: Dahlia El Gazzar, DAHLIA+ Agency

Guest: Keith Johnston, i3events

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Thu 9/7 at 11:30 a.m. – The Next GDPR? Exploring the EU’s Approach to AI Regulation

Hear about the European Union’s digital policy framework; the aims, key provisions, and implications of the groundbreaking AI Act; how the AI Act seeks to promote trustworthy and ethical AI while balancing concerns around innovation and economic growth; the potential impact of the AI Act and emerging digital policy on business practices, data protection, and consumer rights; and ripple effects on global policy and approaches to AI regulation. More info/register.

Host: FiscalNote

Speakers:

• Radu Colonescu, head of EU government affairs & policy at Kyndryl
• Gabriele Mazzini, team leader AI Act, CNECT at the European Commission
• Vlad Eidelman (moderator), chief technology officer & chief scientist at FiscalNote

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Thu 9/7 at 12 p.m. – 2023 Association Trends Study: Redefining the Association Experience

Get a deep dive into the comprehensive findings of the 2023 Association Trends Study. Hear insights into what shifts have emerged in member value, how to close the gap between members’ and pros’ sentiments, and how member engagement is vital to the member experience. More info/register.

Host: Community Brands

Speakers:

• Pam Loeb, Principal, Edge Research
• Tirrah Switzer, Senior Director of Product Marketing, Community Brands

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Thu 9/7 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

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Thu 9/7 at 2 p.m. – Beyond the First Look: More Insights into AMS Projects

In 2021, 501Works and Branching knowledge conducted the first ever AMS/CRM System Selection Survey Report to help understand our industry’s friction-ridden and fractured processes for selecting, implementing and using AMS/CRM solutions. We’re revisiting the juicy pieces of data as we prepare to conduct the next survey, digging into survey selection and implementation data not covered in the original report and giving additional perspectives two years later. 1 CAE credit. More info/register.

Host: 501Works

Speakers:

• Olivia Wilkins, Business Analyst/Project Manager, PerByte
• James Marquis, CIO, 501Works

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Fri 9/8 at 12:30 p.m. – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guests: Lindsay Currie and Heather Wakefield, Council on Undergraduate Research

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Fri 9/8 at 4 p.m. – Career Coach Series: Overcoming Your Fear of Public Speaking

Get tips to overcome your fear of public speaking. As you advance in your career, you might experience times when it’s necessary to speak in front of an audience. The fear of public speaking is manageable. With practice, you may be able to overcome it and improve your public speaking skills. Understanding what this fear is and what causes it can help you identify and address the fear. More info/register.

Host: Fridays@4

Speaker: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, CDF, CMCS

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Mon 9/11 at 8 a.m. – Building Community One Cup at a Time (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Nicole Araujo, Mighty Citizen

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Mon 9/11 at 12 p.m. – ASAE Membership Mondays

This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. More info/register.

Host: ASAE Membership Professionals Community

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Tue 9/12 at 11 a.m. –  Transforming Associations: The Future of Productivity with AI

Discover practical applications of AI tools like ChatGPT in enhancing team productivity and operational efficiency within associations. Learn proven strategies to implement AI within your association, potentially boosting overall productivity by up to 40%. Get insights into the future of association workspaces, understanding how AI can transform your operations, streamline processes, and pave the way for innovation. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group

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Tue 9/12 at 11 a.m. – State Trends in 2023: Analysis from State Lobbying Experts

You’ve seen the data from the 2023 State Trends Report, now join us to hear on the ground stories from state lobbyists on what they saw in legislatures this year: which issues needed the most focus, which new strategies worked, and what old ones didn’t. More info/register.

Host: Quorum

Speaker: Andrew Hackman, Principal Lobbyist, Serlin Haley

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Tue 9/12 at 12 p.m. – LGBTQIA2+ Community Call

Join us for this opportunity for association professionals (of all career levels!) to come together to share lunch time and discuss topics that are relevant and timely. Come prepared to join this judgment-free group with questions and issues that are top of mind for you in the LGBTQIA2+ association community. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters

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Tue 9/12 at 3:30 – Strategic Frameworks: The Future of Strategic Planning

The latest research report by Vista Cova surfaces ten trends in strategy frameworks that emerged from looking across the approach of twenty organizations. Join a discussion about the research results and where the identified trends have strategic potential for purpose-forward associations.  More info/register.

Host: Lowell Aplebaum, FASAE, CAE, CEO, Vista Cova

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Wed 9/13 at 7 a.m. – Brand Protection and Reputation Management for Associations and Member Organizations

Ask questions and share your own experiences and perspectives on brand protection and reputation management. More info/register.

Host: Association of Association Executives

Speaker: Simon Barker, partner and intellectual property lawyer at Freeths

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Wed 9/13 at 11 a.m. – How AANP Gained Over 1,500 Members and $200K in Revenue

Hear how AANP shifted its thinking about how to approach individuals for member acquisition and win-backs. Learn about their process for evaluating their current campaigns, assessing the technology necessary to make a change, and implementing a new style of communication. Get a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Liz Messner, CAE, IOM, VP Membership, American Association of Nurse Practitioners
• Brianne Wheeler, Director of Marketing, PropFuel

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Wed 9/13 at 1 p.m. – How to Create Seamless Digital Journeys to Increase Member Engagement & Drive Conversions

Bouncing between your CMS, AMS, ecommerce platform, journal provider, community platform, members often get lost, get frustrated, and abandon your most critical conversions. Learn how to audit your current customer and member journeys, determine where your members are experiencing friction, map and create member journeys that are intuitive and smooth, and get it right between your digital partners so that you can increase conversions, transform your member experience, and even transform your organization. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International

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Wed 9/13 at 1:30 p.m. – Navigate the CEO-Board Voyage: Unleashing Synergy and Excellence

Hear practical insights that’ll transform your association’s governance using proven strategies for seamless board governance, effective ways to nurture an immature board and maximize collective impact, and techniques for your board to be the ultimate influencer at your association. More info/register.

Host: YourMembership

Speaker: Christina Lewellen, MBA, executive director, Association of Technology Leaders in Independent Schools

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Wed 9/13 at 2 p.m. – Fall 2023 Legislative Preview: Appropriations, Farm Bill, NDAA, and Beyond

The big-ticket items on Congress’ agenda include finishing the fiscal 2024 appropriations bills and funding the government, Farm Bill, FAA Reauthorization, and annual National Defense Authorization Act. With issues like the state and local tax (SALT) deduction, health care, and AI rising to the surface, there’s no shortage of items to watch during the remainder of the first session of the 118th Congress. Hear about the likelihood of current bills on the table being passed and potential breakthrough issues to watch. More info/register.

Host: Congressional Quarterly

Speakers:

• John T. Bennett, editor-at-large for CQ Roll Call
• Ellyn Ferguson, agriculture policy reporter for CQ Roll Call
• Aidan Quigley, budget and appropriations reporter for CQ Roll Call
• Jason Dick (moderator), editor-in-chief for CQ Roll Call

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Thu 9/14 at 9:30 a.m. – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

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Thu 9/14 at 12 p.m. – Looking Forward DEI 2023: Insights Into the Association Sector’s Approach to Diversity, Equity and Inclusion

Get a look at Looking Forward® DEI, a ground-breaking study that collects insights from more than 200 association leaders on the perceptions, challenges and solutions to DEI issues. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Speakers:

• Nikki Golden, CAE, strategist, Association Laboratory
• Dean West, FASAE, founder and president, Association Laboratory

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Thu 9/14 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

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Thu 9/14 at 1 p.m. – Automation Is In. Tedious To-Dos are Out

Are you drowning in manual data entry? Is busy work eating up your time? Are staff fed up with repetitive tasks? Discover how other associations have streamlined operations and improved staff efficiency with automation. Learn how to identify and streamline time-consuming, manual processes, and how automation can increase non-dues revenue. Hear real-world success stories from associations that have embraced automation. More info/register.

Host: Impexium

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Thu 9/14 at 1 p.m. – Influencer Marketing: How to Find and Amplify Influencers in Your Industry

Per website, description coming soon. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Chad Alger-Hardt, Vice President, Marketing, and Kaitlan Arndt, Associate Director, Marketing, Gather Voices

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Thu 9/14 at 2 p.m. – Staying Afloat in the World of Artificial Intelligence: AI Trends to Watch

Hear about the newest developments in AI that are shaping the landscape of associations and beyond. Learn how AI can enhance member engagement, streamline operations, and revolutionize decision-making within your association. 1 CAE credit. More info/register.

Host: Sidecar

Speakers:

• Dray McFarlane, Co-Founder, Tasio
• Amith Nagarajan, Chairman, Blue Cypress

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Thu 9/14 at 3 p.m. – The Content Solution: Driving Member Retention with Compelling Content

If you want to keep your association members enchanted and engaged, content is the key to solving your retention woes. Discover the secret sauce to maximize your content to engage and retain members to make your association stand out from the crowd. More info/register.

Host: Grype

Speaker: Leona Scott, founder, JEP Marketing Communication

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Mon 9/18 at 4 p.m. – A Transatlantic Look at Sustainability Legislation: From the Green Deal to the Inflation Reduction Act

The U.S. and the EU prioritize sustainability through differing legislation such as the U.S. Inflation Reduction Act and the E.U. Green Deal. Hear about the possible progress for associations, potential challenges related to U.S.-EU collaboration and trade, and how associations can move forward as change agents for their industries and professions with an open mind. More info/register.

Hosts: ASAE and ESAE

Speakers:

• Paolo Falcioni, Director General, APPLiA
• Eric Holdsworth, Managing Director, Clean Energy and Environmental Policy, EEI

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Tue 9/19 at 12 p.m. – CRVM September Crunch and Munch

A chance to come together once a month with peers for a casual conversation on hot topics relevant to the component relations and volunteer management community. Come prepared to share your successes, challenges and ideas. More info/register.

Host: ASAE Component Relations and Volunteer Management (CRVM) Council

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Tue 9/19 at 3 p.m. – Letting Go! Creating Room for Innovation by Letting Go of Legacy Programs

Whether it’s a magazine that no longer makes sense, a pet project of a former chief elected officer, or a program that has significant for-profit competition, it is up to the chief staff executive to keep these programs alive or build support for making necessary changes. Hear a panel of EMAC members and other association leaders discuss how they faced, or are facing, these challenges and share their advice for chief staff executives dealing with similar situations. More info/register.

Host: ASAE Executive Management Professionals Advisory Council (EMAC)

Speakers:

• Kelli Baxter, Executive Director, American Translators Association
• Kate Fry, MBA, CAE, Chief Executive Officer, America’s Blood Centers
• Bob Moore, MA, MS, FASAE, CAE, Executive Director, American College of Osteopathic Family Physicians
• Bob Voltmann, CAE (moderator)

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Wed 9/20 at 8:30 a.m. – Consultants In Person Meet Up for DC/MD (and VA)

Per website, more information is coming soon. More info/register.

Host: ASAE Nonprofit Consultants Think Tank

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Wed 9/20 at 11 a.m. – Winning the Talent War: It’s All About Your Brand, Culture, and Benefits

The talent market has been fierce post pandemic and it doesn’t seem to be changing anytime soon. Learn why your brand matters more than you might realize in terms of attracting the right people, why your culture is really what retains talent and fosters their growth, and how to make the benefits you offer to your employees an extension of your value proposition and a reinforcement of the good decision to work there. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brian Haney, Founder and CEO, The Haney Company

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Wed 9/20 at 12 p.m. – Revamping Chapter Structures & Processes: Embracing Change for a Stronger Future

According to our Chapter Performance & Benchmarking Report, 37% of associations have made substantial chapter structure changes, while 37% consider implementing changes. Explore ways to adapt your chapters to meet the evolving needs of your members. Hear about various approaches, from small incremental adjustments to bold, transformative measures, so you have a roadmap to embark on the journey of change. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Speaker: Peggy Hoffman, President & Executive Director at Mariner Management

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Wed 9/20 at 12 p.m. – Sales Enablement for Associations

Associations need marketing, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. More info/register.

Host: HighRoad Solution

Speakers: Cynthia DeJesus, Sr Account Executive, and Maneesha Manges, Chief Experience Officer, HighRoad Solutions

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Wed 9/20 at 1 p.m. – Top 5 Pitfalls of IT Budgeting

Trapped in a cycle of painstakingly crafting your IT budget only to feel blindsided by your actual spend? Between all the different vendor contract terms, pricing structures, support expiration dates, license renewals, hardware upgrades, infrastructure changes, it’s easy (and common!) to make at least a few missteps with your budget. Learn how to avoid common IT budgeting pitfalls and a tried-and-true approach to successful IT budgeting. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Heinan Landa, Founder, Optimal Networks

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Wed 9/20 at 3 p.m. – The Importance and Effects of Creating a Culture of Inclusivity Regarding Accessibility in Your Organization

Explore the importance of accessibility in the workplace and how it can benefit employees and the organization as a whole.  Hear about the moral and ethical obligations surrounding accessibility, the business advantages of an accessible workplace (such as increased productivity, better employee retention, and improved customer satisfaction), and strategies for promoting accessibility in the workplace including training, resources, and technology. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Taylor Dorward, Life Hacks365

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Wed 9/20 at 2 p.m. – Determine if It’s Time to Throw Your Association Program a Farewell Party

Are your member, sponsor or industry programs stale? Do you have a few good ideas that lose momentum without the right support and strategy? Learn about a blueprint for successful programs. Explore how to determine the shelf-life and market tolerance of your programs using a product lifecycle model. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Speakers:

• Jay Blankenship, Director, Revenue Consultancy & Advisory, MCI Group
• Brittany Shoul, SVP, Revenue Strategy & Operations, MCI USA

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Thu 9/21 at 11 a.m. – Attention! Catch Your New Members’ Attention

Research shows that catching your new members’ attention within the first three days to three weeks of joining gives you a much better chance of getting them on the path to lifelong engagement. Learn about the critical go and no/go decisions new members make at this stage of the member journey, many no- and low-cost solutions to early member engagement, and the keys to gaining attention in a cluttered environment. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Amanda Lea Kaiser, MBA, Keynote Speaker & Author, Kaiser Insights LLC

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Thu 9/21 at 1 p.m. – Why and How to Make Practice (a Bigger) Part of Your Portfolio

Many learning portfolios are short on practice options, even though practice is pivotal in reinforcing learning and effective in all situations from preparing for high-stakes credentialing exams to implementing new procedures on the job. Learn why adding more practice opportunities to your portfolio is good for your learners and for your bottom line. Hear about specific approaches to building more practice opportunities into your offerings. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Speakers: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

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Thu 9/21 at 1 p.m. – Association Creative Marketing Masterclass

Taught live by leading association heads of marketing, this course provides a framework for evaluating creative copy and design and leads students through practical collateral critiques. Master instructors explain how they follow brand standards while ensuring marketing performance. Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations. 4 CAE credits for 4-week course. More info/register.

Host: Chris Gloede, Chief Consultant, Ricochet

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.

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Creative Commons licensed photo by L.J. Coates via Unsplash

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