Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Learning Management System (LMS) / eLearning. Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils. For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention.

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Social Learning: Integrating Courses with Community

Blue Sky eLearn

In a similar fashion, you could set up community groups around live events and webinars that happen through your LMS. With communities like Higher Logic, their automation rules are driven off of user activities, and because LMS activities can be sent over to the community and counted among these, it’s easy to generate a variety of automation rule s to segment your audience to better personalize your marketing. With an LMS / Community integration you’ll know these things easily.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). Online learning management technology (your LMS). Use your LMS to improve your email communications as well. Uncategorized ams association organization associations LMS

Time for a MOOC-like makeover

Aaron Wolowiec

Many associations already employ a LMS, and since they retain experts in niche and trendy areas, they’re prime to offer their members a MOOC-like learning opportunity. It recently released a whitepaper with 10 tips for instructional designers and LMS administrators, inspired by the success of MOOCs. Associations need three things: people (SMEs, instructional designers, LMS administrators), processes (course development, marketing) and technology (video, left-navigation layout).

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

If recruiting younger members is a key strategic goal for your association, you may want to restructure or repackage your education offering for millennials to outline how your programs and credentials can help them to secure employment. Associations Blog eLearning Tips LMS Debates Association LMS Certifications e-Learning learning management system LMS LMS Success Online education tips WBT Systems

Five Tips for Motivating Physician Learners

Web Courseworks Associations

Maybe you know about grant writing, regulatory changes in Medicaid reimbursement, or how to improve recruitment. Managing eLearning Blog associations Consulting LMS Physician LearnersAs consultants and providers of learning technology to organizations that do CME (continuing medical education) and GME (graduate medical education), we’re often faced with this question: why is it so hard to get physicians to pay attention to (a given client’s) learning?

Re-Energize Online Learning for Members

WBT Systems

For an association-focused approach to content curation, you might also want to check out this mini-course recommended by the analysts at Tagoras to help you get started with curating learning content: How to Curate Content and Knowledge Like a Pro , or read our blog post on using your LMS as a content curation tool. Associations Blog eLearning Tips association Association LMS Continuing Professional Development Digital Badges elearning Online education tips Social Learning

Association Management: Online vs. In-person Engagement

Blue Sky eLearn

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! As an association leader, you know the importance of engaging your members.

Association Brain Food Weekly: 10.9.20

Reid All About it

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Association Brain Food Weekly: 10.16.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenters: Dany Bourjolly Smith (moderator), SHRM-SCP, lead consultant, Association CareerHQ Recruitment Concierge Team. Live Review (LMS demos).

Association Brain Food Weekly: 4.11.16

Reid All About it

Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters. – The Secret to Recruiting Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent? Excuse me while I go completely off-topic but some of you will appreciate this. If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. Updating your recruitment strategies and how they fit into your events will be key : Show that your association advocates for something. Record the sessions for on-demand viewing on your LMS after the conference.

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Association Brain Food Weekly: 10.4.19

Reid All About it

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. LMS Success: Keys to Building Participation and Revenue.

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Association Brain Food Weekly: 3.1.19

Reid All About it

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Offering a certification program through your LMS can formalize the relationship with the learner and create loyalty to your organization. Hear about the latest best practices for setting up a certification and approaches for integrating these programs into your LMS.

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Social Learning: Creating Community Around Learning

Fonteva

In a similar fashion, you could set up community groups around live events and webinars that happen through your LMS. With some communities, their automation rules are driven off of user activities, and because LMS activities can be sent over to the community and counted among these, it’s easy to generate a variety of automation rules to segment your audience to better personalize your marketing. With an LMS / AMS / Community integration you’ll know these things easily.

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How Engagement Tools Improve Association Event Management

Higher Logic

Integrating eLearning tools, like a Learning Management System (LMS), with your online community can help you establish a reputation for delivering valuable educational content. With an integrated eLearning tool like an LMS, your association can use its online community to: Give members access to a live webinar platform for educational presentations, resource sharing, and anything they’ll need before, during, or after an event. Interested in filling more chairs at your next event?

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Association Brain Food Weekly: 3.8.19

Reid All About it

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform. WBT Systems explains how to identify your LMS reporting requirements.

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Association Brain Food Weekly: 1.10.20

Reid All About it

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Try on learning formats you can create in your LMS right now. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. LMS Selection: Mastering the Process, Avoiding the Pitfalls.

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Association Brain Food Weekly: 4.18.16

Reid All About it

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. What Community and Social Features Are Vital to Your Organization’s LMS? The best professional development opportunity this week is definitely the digitalNow conference.

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Association Brain Food Weekly: 4.18.16

Reid All About it

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. What Community and Social Features Are Vital to Your Organization’s LMS? The best professional development opportunity this week is definitely the digitalNow conference.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. LMS Selection: Mastering the Process, Avoiding the Pitfalls.

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Association Brain Food Weekly: 4.11.16

Reid All About it

Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters. – The Secret to Recruiting Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent? Excuse me while I go completely off-topic but some of you will appreciate this. If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Increasingly LMS platforms are moving from a course catalog approach to a home where ideas are shared by learners and interaction in an important element to the online education experience. Jessica Lane, Director of Client Success, Freestone LMS, Community Brands.

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Association Brain Food Weekly: 8.28.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. LMS Selection: Mastering the Process, Avoiding the Pitfalls.

Association Brain Food Weekly: 10.27.17

Reid All About it

Next Generation LMS: Apps, Authoring and Curation. Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities. Recruit and Retain Millennial Members.

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Association Brain Food Weekly: 8.21.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. LMS Selection: Mastering the Process, Avoiding the Pitfalls.

8 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Connected career center experience – Connect your online career center with your association management software (AMS) and your learning management system (LMS) to provide value to members through their careers while delivering a great overall member experience. Connecting your career center and your LMS: .

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. It’s important to choose a learning management system (LMS) that helps you create an engaging online learning experience that attracts members and keeps them coming back. Here are some ideas to consider: Flexibility – Look for an LMS that allows you to grow your online learning program.

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A New Perspective on Work

Association Success

One of the current challenges is that our business systems aren’t structured to identify and recruit freelance talent. Training on AMS, LMS and other office systems should be available for freelance staff who will need to use that software. Is your association ready to maximize the growth opportunity that the changing freelance economy presents? Upwork’s 2018 study , Freelancing in America, finds that the number of contract workers in the United States has increased by 3.7

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. It’s important to choose a learning management system (LMS) that helps you create an engaging online learning experience that attracts members and keeps them coming back. Here are some ideas to consider: Flexibility – Look for an LMS that allows you to grow your online learning program.

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Association Brain Food Weekly: 8.14.20

Reid All About it

Let sponsors host discussion rooms—an AMS partner hosts a room on membership topics, an LMS partner hosts one on professional development topics, etc. The weekly list of free educational events and resources for the association community… #ASAE20.

9 things your association’s online career center should do

Aptify

The job seekers who use your job board (members and prospective members alike) also use other popular sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Connected career center experience – Connect your online career center with your association management software (AMS) and your learning management system (LMS) to provide value to members through their careers while delivering a great overall member experience. Connecting your career center and your LMS: .

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Association Brain Food Weekly: 1.18.19

Reid All About it

LMS Selection: Mastering the Process, Avoiding the Pitfalls. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit. The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement.

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Association Brain Food Weekly: 6.30.17

Reid All About it

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment.

Association Brain Food Weekly: 1.20.17

Reid All About it

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear their scalable strategies for conference and content planning, event marketing, repurposing content, and recruiting sponsors. The LMS Meets 2017: What Every Buyer Must Know. How can you make sense of the complex learning management system (LMS) marketplace, where more than 700 learning platforms already compete for your business?

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Association Brain Food Weekly: 1.20.17

Reid All About it

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear their scalable strategies for conference and content planning, event marketing, repurposing content, and recruiting sponsors. The LMS Meets 2017: What Every Buyer Must Know. How can you make sense of the complex learning management system (LMS) marketplace, where more than 700 learning platforms already compete for your business?

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Association Brain Food Weekly: 12.13.19

Reid All About it

When you recruit members, you’re inviting them to your organization’s “party.” Learn about the business and educational benefits of open source, differences between open source and a commercial LMS, tips for getting started, and more. The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify.

Association Brain Food Weekly: 9.29.17

Reid All About it

9 Ways to Assure Your LMS Implementation Has a Happy Ever After. Learn the proper planning and analysis critical to a successful LMS implementation, plus how to involve the right stakeholders, select the best product to meet your defined needs, and determine the right time to start your strategic planning. Global research indicates the top concern among executives is their inability to recruit and retain talent.

Association Brain Food Weekly: 9.4.20

Reid All About it

Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Mon 9/14 – LMS Demo Day.

Associations and the Vision Thing

YourMembership Blog

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. For others, our recent acquisition of LMS provider Digital Ignite was the start.

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