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Association Brain Food: 4.12.24

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TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. .

Revenue 210
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Association Brain Food: 7.21.23

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But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Governance.

Atlanta 195
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Association Brain Food Weekly: 12.6.19

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Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute. Getting the Sequence Right: Strategy, Design, Budget!

LMS 221
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Association Brain Food: 10.6.23

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In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 256
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Unlock Your eLearning Differentiator & Iconic Advantage

WBT Systems

You can learn more about the “iconic advantage” approach to marketing straight from the inventor of the concept, Soon Yu , at the NiUG Discovery Conference next week (October 2-4) in Arlington, Virginia. Focus on your iconic advantage: “a strategy that builds real differentiation based on meaningful product benefits.”.

LMS 150
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Association Brain Food: 12.1.23

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TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric. 1 CMP credit.

Arlington 266
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Association Brain Food: 10.13.23

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Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Come ready to learn, share, and discuss strategy, resources, and challenges. AI in the workplace. More info/register.

Revenue 272