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Thursday Buzz: Lena Dunham Gives Indie Bookstores Her Support

Associations Now

Plus: “millennial talk” is really about highlighting everyone. Everything is about the millennials. In a new video and a detailed piece for her blog, Know Your Own Bone , she highlights a couple of truths of what marketing to millennials means for other demographics. Newsletters are a powerhouse.

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From the Corner Office: John Graham, ASAE

Association Adviser

print, directories, newsletters) that will continue to be part of the association communication mix? AA: The first time we talked was at the ASAE annual meeting in Los Angeles in 2010. AA: Millennials get the lion’s share of attention from membership directors. JG: As you know, some associations have done away with print.