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#LAstory: How Discover Los Angeles Won Instagram

Associations Now

The Los Angeles Tourism & Convention Board’s recent ad campaign “What’s Your L.A. More on how the Los Angeles Tourism & Convention Board, through its Discover Los Angeles brand, used photos from the Instagram-famous to pitch its message: “Instagram-famous”? The secret?

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Add Chapters to Make an Old Association Feel New

Associations Now

“There’s no denying that we’ve been fairly New York City-centric in terms of programming since we were founded in 1922,” she says. That began to change in 2017, when we opened a Washington, DC, office, and in 2018, when we unified with the former PEN Center USA , which had previously existed separately in Los Angeles.

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Hello, Perfect Community Manager - Are You There?

Higher Logic

Currently there are 114, 657+ open positions for community managers on LinkedIn – New York City, San Francisco and Los Angeles rank as the top three cities in the United States. Are you looking to hire a community manager for your online community? You’re not alone. In fact, the search is on.

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Send the Right Message About Membership ROI

Associations Now

Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” That could be a lesson for the Los Angeles Times to learn.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

More recently, it opened a 16,000-square-foot Target Wonderland in New York City for two weeks during last year’s holiday season. In March 2015, the National Peanut Board held “ The Perfectly Powerful Peanut Pop-Up ” for three days in New York City.

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Wednesday Buzz: Facebook Ups Its Events Game

Associations Now

“You can think about it like a weekend or weekly digest of cool stuff that you can do in your city,” Facebook Events Product Manager Aditya Koolwai explained to TechCrunch. It will be organized in an innovative carousel slide tool. Following the trending topics controversy , Facebook will likely be careful in its selection of events.

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Send the Right Message About Membership ROI

Associations Now

Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” That could be a lesson for the Los Angeles Times to learn.