Association Brain Food Weekly: 7.24.20

Reid All About it

Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Association Brain Food Weekly: 7.17.20

Reid All About it

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.


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Association Brain Food Weekly: 3.27.20

Reid All About it

It’s an opportunity, she says, to rethink how you serve members. WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. She shares proven tactics for engaging audiences during virtual conferences. – COVID-19-Focused Engagement Lounge. More info/register (for AMCI members only).

Mapping Out a Roadshow Strategy

Associations Now

When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. We are about to enter one of the busiest times of the year, the holidays, and while it’s often a season spent with family and friends, it can also be a highly stressful time for your members. So, how might you reach members in a different way when they’re especially strapped for time?

From the Corner Office: Gifford Briggs, LOGA

Association Adviser

This month’s Corner Office Spotlight shines on Gifford Briggs, vice president and chief lobbyist of the Louisiana Oil & Gas Association (LOGA) which represents the independent and service sectors of the state’s oil and gas industry. Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Gifford, to what extent were you and your members impacted by last month’s government shutdown?