Mapping Out a Roadshow Strategy

Associations Now

When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. So, how might you reach members in a different way when they’re especially strapped for time?

From the Corner Office: Gifford Briggs, LOGA

Association Adviser

This month’s Corner Office Spotlight shines on Gifford Briggs, vice president and chief lobbyist of the Louisiana Oil & Gas Association (LOGA) which represents the independent and service sectors of the state’s oil and gas industry. We have about 1,700 members and 700 company members.