Taking Your Member Magazine From Good to Great

Association Adviser

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing.

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The 2018 Association Adviser Magazine is live!

Association Adviser

The 2018 edition of Association Adviser magazine is out now and available to readers. The post The 2018 Association Adviser Magazine is live! Features Association Adviser magazineRead it online in our new mobile-friendly format!

Taking Your Member Magazine From Good to Great: Part 2

Association Adviser

Once you have a good understanding of some of the main components of a member magazine’s content strategy, you're ready to move on to marketing and promotion.

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Taking Your Member Magazine From Good to Great: Part 3

Association Adviser

This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues.

Engage volunteers, take a page from the magazine

Aaron Wolowiec

For the last year I’ve had the opportunity to serve on the editorial advisory board of Michigan Meetings + Event s magazine. We attend board meetings to discuss details of the magazine—what we think works, what we think should be improved—and swap stories about the state of the industry.

How to Evolve Your Magazine’s Brand

Association Adviser

The post How to Evolve Your Magazine’s Brand appeared first on Association Adviser -. Marketing & Communications association communications association magazine branding magazine brand new brandWhat to consider when you’re ready to rethink, rebrand and relaunch your association publication. For more about this topic, click on the headline.

What Your Magazine Cover Says About Membership

Associations Now

Associations are built by and for members, which is why one association promised to put its 15,000th member on the cover of its magazine. In July, the cover of both magazines will feature Laura Burke, a compliance coordinator at St.

What Membership Organizations Can Learn From Magazines

GrowthZone

Magazines contain some clues. The post What Membership Organizations Can Learn From Magazines appeared first on GrowthZone. A guest blog by Kyle Sexton.

Tuesday Buzz: How Your Magazine Reinforces Membership

Associations Now

An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. Bottom line: a strong member magazine is all about alignment.” This guide from Laptop magazine should help you in your decision-making process.

What can association publishers learn from the Time Inc.’s magazine dump?

SCD Group

Time Inc has is "spinning off" its magazines such as Sports Illustrated, Money and Time. When I first started work in the association world, I was assigned to manage the transition of the association’s magazine from a house organ to a commercial magazine.

Plan to Succeed in the Magazine Production Process

Association Adviser

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Tracy Tompkins.

American and Canadian Interior Design Groups Merge Their Magazines

Associations Now

Last week, the American Society of Interior Designers and the Interior Designers of Canada announced their decision to combine their magazines—a move that better reflects the industry’s North American market and extends the publication’s reach.

Are Tablet-Based Magazines Really Working?

Associations Now

Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. But if your association has made a bet on tablet-based magazines, this story might excite you a little less.

National Geographic Society Maps Out Magazine’s For-Profit Future

Associations Now

The legendary nonprofit organization will give up majority ownership of its media assets, including its iconic magazine, to 21st Century Fox. The magazine, the most famous product of the National Geographic Society , has become an icon of geography, world culture, and science.

Sign up to receive Association Adviser magazine!

Association Adviser

Uncategorized magazines subscription Our annual print edition of Association Adviser will be published in the next few weeks. Follow this link to subscribe for free! Are you planning to attend this year’s ASAE Annual Meeting & Expo?

American Medical Association Shutters News Magazine

Associations Now

Easley told Folio magazine that the AM News business model, which relied predominantly on print advertising, was problematic. The post American Medical Association Shutters News Magazine appeared first on Associations Now

Magazine Association Softens Hard Line on Native Ads

Associations Now

The American Society of Magazine Editors, known for having standards that barred magazine editors from working on advertorial content, has now softened that approach in a set of new guidelines.

Magazine Industry to Ad Buyers: ROI or Your Money Back

Associations Now

A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still drive big results—and it’s putting its members’ money where their mouth is.

Time Magazine Flouts Industry Guidelines With New Cover Ads

Associations Now

In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week.

Membership+Marketing+Magazines+ 3 other articles for association executives

SCD Group

Why Redesign Your Magazine and How Much Should it Cost? Gauge – if only it would measure your magazine ROI!Results Should a magazine redesign have objective, measurable goals? Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind?

Magazine Groups Help Give Metrics a Digital Update

Associations Now

As industry changes increasingly turn print magazines into iPad and mobile endeavors, magazine and advertising groups joined forces with Adobe to help create standards that work well with the new formats.

Beyond the Newsstand: New Tool Captures Print and Digital Magazine Consumption

Associations Now

To account for changes in how people read magazines, the Association of Magazine Media launched a new audience-measurement tool that calculates content consumption across a variety of platforms and formats. Currently, the index measures data for 147 magazine brands from 30 companies.

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Watch or Read? Magazines Offering Digital Video Content

Associations Now

Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content.

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Low-Cost Magazine Publishing On Demand

Wild Apricot

Flying quietly under the Hewlett-Packard umbrella, MagCloud is a new online service that helps groups and individuals to publish their own magazines in the US, Canada, and the UK. It's affordable for even the smallest non-profit, and print-on-demand technology means that no paper (or money) is wasted on printing copies that might not be sold.( read more ).

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Henri Makembe Featured in Campaigns & Elections Magazine

Beekeeper Group

First it was National Journal, now a feature in Campaigns & Elections magazine (May edition). Beekeeper Group’s very own public affairs rock star, Henri Makembe, is setting the advocacy world on fire. Ok, ok, so maybe that’s a little too … Continue reading → Press Coverage

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How Activism & Social Media Landed Me in TIME Magazine

Beekeeper Group

We at Beekeeper Group often tout the benefits of social media for bringing traditional media attention to your association/corporation/nonprofit, but now I have a unique and personal case study. You’ve probably heard of Uber – a new on-demand car service … Continue reading → Digital Tactics Press Coverage Social Media

QR Codes Best in Magazines, Newspapers and Packaging

Association Adviser

September 2011 -- Marketing & Communication Research says young affluent males are the most likely to jump on the QR bandwagon. Learn how QR codes can be integrated easily into your existing media and marketing campaigns. By Association Adviser staff

Kurt Nagle: Fostering Global Collaboration

Association Adviser

From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports Magazine

Hack attacks: Headed your way?

Aaron Wolowiec

Magazine story. Magazine , National Cyber Security Awareness Month , report , technology , Zurich. Magazine National Cyber Security Awareness Month report technology Zurich Home Depot. Apple Inc. celebrity nude photos). Target (last Christmas). JP Morgan Chase.

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Member Magazines Increasingly Moving to Digital or Web-based Offerings, But Print Retains Value

Association Adviser

percent) of the 102 respondents (as of June 14) believe the next version of their member magazines will be digital only. percent) believe it will more closely resemble a microsite than a magazine per se, and less than one in six (15.7 June 2011 -- Did You Know? According to our latest Association Adviser eNews reader poll , nearly two in five (38.2 Nearly one in four (22.5

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Pull The Next One Up - KiKi L'Italien's Acronym Soup

KiKi L'Italien's Acronym Soup

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Association Publishing Magazine Features Stuart Meyer in September/October 2009 Issue

Association 20/20

Within the past couple of months, I was contacted by Association Publishing Magazine about their interest in writing an article about the story behind this piece of music. My advance apologies for the dreadfully ego-centric sounding headline above.

How to Create Infographics That Will Engage Members

Association Adviser

Marketing & Communications American Society of Association Executives ASAE association infographic Canva communications Constructor Magazine Easel.ly It’s natural for people to be drawn to visual representations of content, rather than plain text. Because visuals help eliminate text overload and offer a more engaging and easier way to recall. For more about this topic, click on the headline.

Branding Your Convention While Generating New Sponsorship Dollars

SCD Group

Pat Jones at Golf Course Industry magazine shared this Twitter picture with a note saying "Even the elevators are branded!". SCD Group Pat Jones meeting management association conferences MPI Golf Course Industry Magazine PCMA association marketing ASAE

Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Maintaining a diverse roster of benefactors or revenue streams also forces associations to remain creative, relevant and innovative, as Mark Rowh of The Meeting Magazines notes in his article about generating non-dues revenue.

Mizz Information: Yes, Pinterest is Driving Traffic to Women's.

Mizz Information

Yes, Pinterest is Driving Traffic to Womens Magazines. Your Org is Not a Womens Magazine. Just because its driving traffic to womens magazines does not mean that it will magically drive that kind of traffic to every businesss content. Theres a reason people buy womens magazines: to look at the pictures. And, of course, to read the articles, but images are what glossy magazine pages are about. Mizz Information. Monday, February 27, 2012.

Free is a strategic option for some associations

SCD Group

When I was at a major national association, we converted our monthly magazine from a members-only publication to a free, controlled-circulation magazine. A few years after I left, the association sold the magazine to generate cash.

Thanks For Playing: Always the Last to Know: Readz

Thanks For Playing

Does your association have a magazine or newsletter? skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 25 June 2012. Always the Last to Know: Readz. Is it online? Is it just a boring plain HTML version of the printed stories? Readz wants to help you out, by making a multimedia rich version of your publications that looks gorgeous on tablets. Share on FriendFeed. Labels: cool technology. No comments: Post a Comment. Newer Post. Older Post.

Do you adapt or reject ideas for your association?

SCD Group

association magazines association membership association PR SCD Group association management association executives association leadership ASAE When I worked in college public relations, I had the chance to attend several professional development conferences.

12 Simple Ways to Unleash More Creative Thinking

Idea Architects

Regularly consume media outside your normal reading routine: magazines, TV shows, websites, blogs, music, etc. For a quick field trip, just visit the periodicals section fo your local library or spend time looking at the covers of the magazines in an airport shop.