Taking Your Member Magazine From Good to Great

Association Adviser

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. From the Front Lines Marketing & Communications association magazine communications toolbox content strategizing content strategy magazine member communications member magazine repurpose content

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The 2018 Association Adviser Magazine is live!

Association Adviser

The 2018 edition of Association Adviser magazine is out now and available to readers. The post The 2018 Association Adviser Magazine is live! Features Association Adviser magazineRead it online in our new mobile-friendly format! Inside, you’ll find articles and advice from Naylor Association Solutions experts and industry leaders on how your association can achieve more in the years to come. Share your feedback with us on the new issue @AssocAdviser !

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How to Evolve Your Magazine’s Brand

Association Adviser

The post How to Evolve Your Magazine’s Brand appeared first on Association Adviser -. Marketing & Communications association communications association magazine branding magazine brand new brandWhat to consider when you’re ready to rethink, rebrand and relaunch your association publication. For more about this topic, click on the headline.

Taking Your Member Magazine From Good to Great: Part 2

Association Adviser

Once you have a good understanding of some of the main components of a member magazine’s content strategy, you're ready to move on to marketing and promotion. Features Marketing & Communications association brnading content strategy event marketing intergrated marketing magazine branding magazine marketing member magazine

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Taking Your Member Magazine From Good to Great: Part 3

Association Adviser

This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues. Features Marketing & Communications advertising association goals business goals content strategy editorial planning magazine advertising magazine goals magazine marketing stewardship

Report: Magazines Keeping Momentum in Digital Climate

Associations Now

A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. The magazine industry is finding its footing in the digital world—and its print legacy might even help give those existing brands a leg up online. While there has been a gain of almost half a billion in the Magazine Media 360?

Plan to Succeed in the Magazine Production Process

Association Adviser

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Solicit feedback about your magazine from readers and advertisers using an annual (or more frequent) survey. An editorial plan helps take the guesswork out of each issue of the magazine and also helps gain and earn advertiser support.

What Membership Organizations Can Learn From Magazines

GrowthZone

Magazines contain some clues. The post What Membership Organizations Can Learn From Magazines appeared first on GrowthZone. A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Membership staff want an email that pokes members for leads or reminds members of the upcoming advertising deadline.

Sign up to receive Association Adviser magazine!

Association Adviser

Uncategorized magazines subscription Our annual print edition of Association Adviser will be published in the next few weeks. Follow this link to subscribe for free! Are you planning to attend this year’s ASAE Annual Meeting & Expo?

What Your Magazine Cover Says About Membership

Associations Now

Associations are built by and for members, which is why one association promised to put its 15,000th member on the cover of its magazine. If you judged the magazines of the Health Care Compliance Association and its sister organization, the Society of Corporate Compliance and Ethics, by their covers, you’d get the impression that their members matter a lot. In July, the cover of both magazines will feature Laura Burke, a compliance coordinator at St.

Tuesday Buzz: How Your Magazine Reinforces Membership

Associations Now

An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. “If you don’t align business objectives with your association magazine’s content strategy, you risk leaving potential influence and membership value on the table, and most associations can’t afford to take this route,” Williams says in an article on Association Adviser. Bottom line: a strong member magazine is all about alignment.”

American and Canadian Interior Design Groups Merge Their Magazines

Associations Now

Last week, the American Society of Interior Designers and the Interior Designers of Canada announced their decision to combine their magazines—a move that better reflects the industry’s North American market and extends the publication’s reach. Two is better than one when it comes to membership magazines for the interior design industry in the U.S. The new bimonthly membership magazine, which is yet unnamed, will debut in late summer.

Low-Cost Magazine Publishing On Demand

Wild Apricot

Flying quietly under the Hewlett-Packard umbrella, MagCloud is a new online service that helps groups and individuals to publish their own magazines in the US, Canada, and the UK. It's affordable for even the smallest non-profit, and print-on-demand technology means that no paper (or money) is wasted on printing copies that might not be sold.( read more ).

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Are Tablet-Based Magazines Really Working?

Associations Now

Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. But if your association has made a bet on tablet-based magazines, this story might excite you a little less. According to a new AdWeek piece , tablet magazines remain a tiny part of the market. percent of total magazine circulation—and just one title, Game Informer , is responsible for almost a third of that.

National Geographic Society Maps Out Magazine’s For-Profit Future

Associations Now

The legendary nonprofit organization will give up majority ownership of its media assets, including its iconic magazine, to 21st Century Fox. The magazine, the most famous product of the National Geographic Society , has become an icon of geography, world culture, and science. It also represents one of the earliest successful uses of content as a marketing strategy, with the organization attracting members with the help of magazine.

American Medical Association Shutters News Magazine

Associations Now

Easley told Folio magazine that the AM News business model, which relied predominantly on print advertising, was problematic. Easley said one reason for revenue decline is the recent “patent cliff,” or the potential for sharply reduced revenues in the pharmaceutical industry—one of the news magazine’s primary sources of advertising—stemming from patent expirations. The post American Medical Association Shutters News Magazine appeared first on Associations Now

Magazine Association Softens Hard Line on Native Ads

Associations Now

The American Society of Magazine Editors, known for having standards that barred magazine editors from working on advertorial content, has now softened that approach in a set of new guidelines. For many magazines, it’s a new world out there—one where the lines between advertising and editorial content are becoming increasingly blurred. The post Magazine Association Softens Hard Line on Native Ads appeared first on Associations Now

Magazine Industry to Ad Buyers: ROI or Your Money Back

Associations Now

A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still drive big results—and it’s putting its members’ money where their mouth is. The magazine industry has a lot of issues standing in the way of its long-term future, and many of them start with advertising; particularly, convincing ad buyers that magazines remain worthy investments.

Time Magazine Flouts Industry Guidelines With New Cover Ads

Associations Now

In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week. It’s part of a recent trend of magazine giants experimenting with the advertising form, and they’re not the first to test such a format.

Magazine Groups Help Give Metrics a Digital Update

Associations Now

As industry changes increasingly turn print magazines into iPad and mobile endeavors, magazine and advertising groups joined forces with Adobe to help create standards that work well with the new formats. Reading a magazine on an iPad holds a lot of advantages to reading one in paper form. The post Magazine Groups Help Give Metrics a Digital Update appeared first on Associations Now

What can association publishers learn from the Time Inc.’s magazine dump?

SCD Group

Time Inc has is "spinning off" its magazines such as Sports Illustrated, Money and Time. When I first started work in the association world, I was assigned to manage the transition of the association’s magazine from a house organ to a commercial magazine. Six years later, our magazine dominated our industry publishing. A few weeks’ back, USA Today’s Rem Rieder wrote Magazines don’t deserve to be dumped. Magazine advertising and circulation have shrunk.

Watch or Read? Magazines Offering Digital Video Content

Associations Now

Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. For anyone wishing they could get more from their print magazines, some well-known consumer magazine brands are creating content that you can watch instead of read. Magazines Offering Digital Video Content appeared first on Associations Now

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Beyond the Newsstand: New Tool Captures Print and Digital Magazine Consumption

Associations Now

To account for changes in how people read magazines, the Association of Magazine Media launched a new audience-measurement tool that calculates content consumption across a variety of platforms and formats. It used to be that magazines would measure consumer consumption of their products by reporting newsstand sales and paid subscriptions. A new tool from the Association of Magazine Media (MPA) aims to help fill in the gaps.

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Membership+Marketing+Magazines+ 3 other articles for association executives

SCD Group

Why Redesign Your Magazine and How Much Should it Cost? Gauge – if only it would measure your magazine ROI!Results Should a magazine redesign have objective, measurable goals? Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind?

Henri Makembe Featured in Campaigns & Elections Magazine

Beekeeper Group

First it was National Journal, now a feature in Campaigns & Elections magazine (May edition). Beekeeper Group’s very own public affairs rock star, Henri Makembe, is setting the advocacy world on fire. Ok, ok, so maybe that’s a little too … Continue reading → Press Coverage

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QR Codes Best in Magazines, Newspapers and Packaging

Association Adviser

September 2011 -- Marketing & Communication Research says young affluent males are the most likely to jump on the QR bandwagon. Learn how QR codes can be integrated easily into your existing media and marketing campaigns. By Association Adviser staff

How Activism & Social Media Landed Me in TIME Magazine

Beekeeper Group

We at Beekeeper Group often tout the benefits of social media for bringing traditional media attention to your association/corporation/nonprofit, but now I have a unique and personal case study. You’ve probably heard of Uber – a new on-demand car service … Continue reading → Digital Tactics Press Coverage Social Media

Member Magazines Increasingly Moving to Digital or Web-based Offerings, But Print Retains Value

Association Adviser

percent) of the 102 respondents (as of June 14) believe the next version of their member magazines will be digital only. percent) believe it will more closely resemble a microsite than a magazine per se, and less than one in six (15.7 June 2011 -- Did You Know? According to our latest Association Adviser eNews reader poll , nearly two in five (38.2 Nearly one in four (22.5

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Kurt Nagle: Fostering Global Collaboration

Association Adviser

From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports MagazineWe caught up with Kurt Nagle, president and CEO of the American Association of Port Authorities, just as Hurricane Joaquin was barreling up the East Coast earlier this month. Find out what makes this.

Hack attacks: Headed your way?

Aaron Wolowiec

Magazine story. Magazine , National Cyber Security Awareness Month , report , technology , Zurich. Magazine National Cyber Security Awareness Month report technology Zurich Home Depot. Apple Inc. celebrity nude photos). Target (last Christmas). JP Morgan Chase. The list goes on and on. It seems every day we hear about another cyber security attack.

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Thanks For Playing: Always the Last to Know: Readz

Thanks For Playing

Does your association have a magazine or newsletter? skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 25 June 2012. Always the Last to Know: Readz. Is it online? Is it just a boring plain HTML version of the printed stories? Readz wants to help you out, by making a multimedia rich version of your publications that looks gorgeous on tablets. Share on FriendFeed. Labels: cool technology. No comments: Post a Comment. Newer Post. Older Post.

Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Maintaining a diverse roster of benefactors or revenue streams also forces associations to remain creative, relevant and innovative, as Mark Rowh of The Meeting Magazines notes in his article about generating non-dues revenue. Ad space in event programs or fliers, membership directories, member magazines, association websites, newsletters, event apps, produced videos, recorded event videos or annual reports.

Pull The Next One Up - KiKi L'Italien's Acronym Soup

KiKi L'Italien's Acronym Soup

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Mizz Information: Yes, Pinterest is Driving Traffic to Women's.

Mizz Information

Yes, Pinterest is Driving Traffic to Womens Magazines. Your Org is Not a Womens Magazine. Just because its driving traffic to womens magazines does not mean that it will magically drive that kind of traffic to every businesss content. Theres a reason people buy womens magazines: to look at the pictures. And, of course, to read the articles, but images are what glossy magazine pages are about. Mizz Information. Monday, February 27, 2012.

Association Publishing Magazine Features Stuart Meyer in September/October 2009 Issue

Association 20/20

Within the past couple of months, I was contacted by Association Publishing Magazine about their interest in writing an article about the story behind this piece of music. My advance apologies for the dreadfully ego-centric sounding headline above. I simply wanted to make sure this posting was optimized for search engine results… or “SEO” as it is called… which translates into posting views and insures that this story might reach a wider audience.

Why You Should Market Your Association’s Print Magazine  

Associations Now

Print magazines are coming back, but that means more competition in an already crunched space for association publications. A case for marketing your magazine and some ways to do it. . Print magazines are back, but they’re different. . “A After shedding its print magazine in 2010 , you can now purchase Paste Quarterly , a 12-by-12-inch magazine that’s designed with bold, bright colors and printed on thick paper. What do you do to market your magazine?

Branding Your Convention While Generating New Sponsorship Dollars

SCD Group

Pat Jones at Golf Course Industry magazine shared this Twitter picture with a note saying "Even the elevators are branded!". SCD Group Pat Jones meeting management association conferences MPI Golf Course Industry Magazine PCMA association marketing ASAE What a great opportunity for associations and meeting planners.! Most of us have found multiple ways to generate sponsor revenue and showcase sponsors. Key cards, lanyards, signs, etc.

12 Simple Ways to Unleash More Creative Thinking

Idea Architects

Regularly consume media outside your normal reading routine: magazines, TV shows, websites, blogs, music, etc. For a quick field trip, just visit the periodicals section fo your local library or spend time looking at the covers of the magazines in an airport shop. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community.

Free is a strategic option for some associations

SCD Group

When I was at a major national association, we converted our monthly magazine from a members-only publication to a free, controlled-circulation magazine. A few years after I left, the association sold the magazine to generate cash. Interestingly, its membership has dropped back to the pre-magazine levels. association magazines SCD Group Charles Rumbarger association management association executives association leadership ASAE

What Should Associations Put on Their “Do Not Do” List? – Ask JP #002:

Moery Company

They decided to eliminate their magazine. Now, this isn’t an indictment on magazines, but they went through the process and said, “Oh my gosh, you know, lots of people get this!” You know, there was a lot of anxiety around getting rid of the magazine. When they got rid of the magazine, what happened? Transcript: Hi! Ask JP question today is, “What should associations put on their ‘do not do’ list.