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Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. But if your association has made a bet on tablet-based magazines, this story might excite you a little less. According to a new AdWeek piece , tablet magazines remain a tiny part of the market. percent of total magazine circulation—and just one title, Game Informer , is responsible for almost a third of that. MORE
The American Society of Magazine Editors, known for having standards that barred magazine editors from working on advertorial content, has now softened that approach in a set of new guidelines. For many magazines, it’s a new world out there—one where the lines between advertising and editorial content are becoming increasingly blurred. The post Magazine Association Softens Hard Line on Native Ads appeared first on Associations Now MORE
From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports MagazineWe caught up with Kurt Nagle, president and CEO of the American Association of Port Authorities, just as Hurricane Joaquin was barreling up the East Coast earlier this month. Find out what makes this. MORE
Last week, the American Society of Interior Designers and the Interior Designers of Canada announced their decision to combine their magazines—a move that better reflects the industry’s North American market and extends the publication’s reach. Two is better than one when it comes to membership magazines for the interior design industry in the U.S. The new bimonthly membership magazine, which is yet unnamed, will debut in late summer. MORE
Associations are built by and for members, which is why one association promised to put its 15,000th member on the cover of its magazine. If you judged the magazines of the Health Care Compliance Association and its sister organization, the Society of Corporate Compliance and Ethics, by their covers, you’d get the impression that their members matter a lot. In July, the cover of both magazines will feature Laura Burke, a compliance coordinator at St. MORE
Regularly consume media outside your normal reading routine: magazines, TV shows, websites, blogs, music, etc. For a quick field trip, just visit the periodicals section fo your local library or spend time looking at the covers of the magazines in an airport shop. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. MORE
This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues. Features Marketing & Communications advertising association goals business goals content strategy editorial planning magazine advertising magazine goals magazine marketing stewardship MORE
A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Solicit feedback about your magazine from readers and advertisers using an annual (or more frequent) survey. An editorial plan helps take the guesswork out of each issue of the magazine and also helps gain and earn advertiser support. MORE
They decided to eliminate their magazine. Now, this isn’t an indictment on magazines, but they went through the process and said, “Oh my gosh, you know, lots of people get this!” You know, there was a lot of anxiety around getting rid of the magazine. When they got rid of the magazine, what happened? Transcript: Hi! Ask JP question today is, “What should associations put on their ‘do not do’ list. MORE
Magazine story. Magazine , National Cyber Security Awareness Month , report , technology , Zurich. Magazine National Cyber Security Awareness Month report technology Zurich Home Depot. Apple Inc. celebrity nude photos). Target (last Christmas). JP Morgan Chase. The list goes on and on. It seems every day we hear about another cyber security attack. MORE
In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week. It’s part of a recent trend of magazine giants experimenting with the advertising form, and they’re not the first to test such a format. MORE
The legendary nonprofit organization will give up majority ownership of its media assets, including its iconic magazine, to 21st Century Fox. The magazine, the most famous product of the National Geographic Society , has become an icon of geography, world culture, and science. It also represents one of the earliest successful uses of content as a marketing strategy, with the organization attracting members with the help of magazine. MORE
Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. For anyone wishing they could get more from their print magazines, some well-known consumer magazine brands are creating content that you can watch instead of read. Magazines Offering Digital Video Content appeared first on Associations Now MORE
As industry changes increasingly turn print magazines into iPad and mobile endeavors, magazine and advertising groups joined forces with Adobe to help create standards that work well with the new formats. Reading a magazine on an iPad holds a lot of advantages to reading one in paper form. The post Magazine Groups Help Give Metrics a Digital Update appeared first on Associations Now MORE
Print magazines are coming back, but that means more competition in an already crunched space for association publications. A case for marketing your magazine and some ways to do it. . Print magazines are back, but they’re different. . “A After shedding its print magazine in 2010 , you can now purchase Paste Quarterly , a 12-by-12-inch magazine that’s designed with bold, bright colors and printed on thick paper. What do you do to market your magazine? MORE
September 2011 -- Marketing & Communication Research says young affluent males are the most likely to jump on the QR bandwagon. Learn how QR codes can be integrated easily into your existing media and marketing campaigns. By Association Adviser staff MORE
Pat Jones at Golf Course Industry magazine shared this Twitter picture with a note saying "Even the elevators are branded!". SCD Group Pat Jones meeting management association conferences MPI Golf Course Industry Magazine PCMA association marketing ASAE What a great opportunity for associations and meeting planners.! Most of us have found multiple ways to generate sponsor revenue and showcase sponsors. Key cards, lanyards, signs, etc. MORE
The post How to Evolve Your Magazine’s Brand appeared first on Association Adviser -. Marketing & Communications association communications association magazine branding magazine brand new brandWhat to consider when you’re ready to rethink, rebrand and relaunch your association publication. For more about this topic, click on the headline. MORE
Within the past couple of months, I was contacted by Association Publishing Magazine about their interest in writing an article about the story behind this piece of music. My advance apologies for the dreadfully ego-centric sounding headline above. I simply wanted to make sure this posting was optimized for search engine results… or “SEO” as it is called… which translates into posting views and insures that this story might reach a wider audience. MORE
Time Inc has is "spinning off" its magazines such as Sports Illustrated, Money and Time. When I first started work in the association world, I was assigned to manage the transition of the association’s magazine from a house organ to a commercial magazine. Six years later, our magazine dominated our industry publishing. A few weeks’ back, USA Today’s Rem Rieder wrote Magazines don’t deserve to be dumped. Magazine advertising and circulation have shrunk. MORE
First it was National Journal, now a feature in Campaigns & Elections magazine (May edition). Beekeeper Group’s very own public affairs rock star, Henri Makembe, is setting the advocacy world on fire. Ok, ok, so maybe that’s a little too … Continue reading → Press Coverage MORE
Once you have a good understanding of some of the main components of a member magazine’s content strategy, you're ready to move on to marketing and promotion. Features Marketing & Communications association brnading content strategy event marketing intergrated marketing magazine branding magazine marketing member magazine MORE
A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. The magazine industry is finding its footing in the digital world—and its print legacy might even help give those existing brands a leg up online. While there has been a gain of almost half a billion in the Magazine Media 360? MORE
We at Beekeeper Group often tout the benefits of social media for bringing traditional media attention to your association/corporation/nonprofit, but now I have a unique and personal case study. You’ve probably heard of Uber – a new on-demand car service … Continue reading → Digital Tactics Press Coverage Social Media MORE
Flying quietly under the Hewlett-Packard umbrella, MagCloud is a new online service that helps groups and individuals to publish their own magazines in the US, Canada, and the UK. It's affordable for even the smallest non-profit, and print-on-demand technology means that no paper (or money) is wasted on printing copies that might not be sold.( read more ). MORE
For the last year I’ve had the opportunity to serve on the editorial advisory board of Michigan Meetings + Event s magazine. We attend board meetings to discuss details of the magazine—what we think works, what we think should be improved—and swap stories about the state of the industry. We also vote for the magazine’s annual Hall of Fame inductees. If you’re not yet receiving Michigan Meetings + Events magazine, order your free subscription today. “Busy.”. MORE
A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still drive big results—and it’s putting its members’ money where their mouth is. The magazine industry has a lot of issues standing in the way of its long-term future, and many of them start with advertising; particularly, convincing ad buyers that magazines remain worthy investments. MORE
The 2018 edition of Association Adviser magazine is out now and available to readers. The post The 2018 Association Adviser Magazine is live! Features Association Adviser magazineRead it online in our new mobile-friendly format! Inside, you’ll find articles and advice from Naylor Association Solutions experts and industry leaders on how your association can achieve more in the years to come. Share your feedback with us on the new issue @AssocAdviser ! MORE
60 Why Redesign Your Magazine and How Much Should it Cost? Gauge – if only it would measure your magazine ROI!Results Should a magazine redesign have objective, measurable goals? Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? MORE
percent) of the 102 respondents (as of June 14) believe the next version of their member magazines will be digital only. percent) believe it will more closely resemble a microsite than a magazine per se, and less than one in six (15.7 June 2011 -- Did You Know? According to our latest Association Adviser eNews reader poll , nearly two in five (38.2 Nearly one in four (22.5 MORE
When I was at a major national association, we converted our monthly magazine from a members-only publication to a free, controlled-circulation magazine. A few years after I left, the association sold the magazine to generate cash. Interestingly, its membership has dropped back to the pre-magazine levels. association magazines SCD Group Charles Rumbarger association management association executives association leadership ASAE MORE
Uncategorized magazines subscription Our annual print edition of Association Adviser will be published in the next few weeks. Follow this link to subscribe for free! Are you planning to attend this year’s ASAE Annual Meeting & Expo? MORE
Maintaining a diverse roster of benefactors or revenue streams also forces associations to remain creative, relevant and innovative, as Mark Rowh of The Meeting Magazines notes in his article about generating non-dues revenue. Ad space in event programs or fliers, membership directories, member magazines, association websites, newsletters, event apps, produced videos, recorded event videos or annual reports. MORE
An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. From the Front Lines Marketing & Communications association magazine communications toolbox content strategizing content strategy magazine member communications member magazine repurpose content MORE
An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. “If you don’t align business objectives with your association magazine’s content strategy, you risk leaving potential influence and membership value on the table, and most associations can’t afford to take this route,” Williams says in an article on Association Adviser. Bottom line: a strong member magazine is all about alignment.” MORE
To account for changes in how people read magazines, the Association of Magazine Media launched a new audience-measurement tool that calculates content consumption across a variety of platforms and formats. It used to be that magazines would measure consumer consumption of their products by reporting newsstand sales and paid subscriptions. A new tool from the Association of Magazine Media (MPA) aims to help fill in the gaps. MORE
Does your association have a magazine or newsletter? skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 25 June 2012. Always the Last to Know: Readz. Is it online? Is it just a boring plain HTML version of the printed stories? Readz wants to help you out, by making a multimedia rich version of your publications that looks gorgeous on tablets. Share on FriendFeed. Labels: cool technology. No comments: Post a Comment. Newer Post. Older Post. MORE
Yes, Pinterest is Driving Traffic to Womens Magazines. Your Org is Not a Womens Magazine. Just because its driving traffic to womens magazines does not mean that it will magically drive that kind of traffic to every businesss content. Theres a reason people buy womens magazines: to look at the pictures. And, of course, to read the articles, but images are what glossy magazine pages are about. Mizz Information. Monday, February 27, 2012. MORE
Magazines contain some clues. The post What Membership Organizations Can Learn From Magazines appeared first on GrowthZone. A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Membership staff want an email that pokes members for leads or reminds members of the upcoming advertising deadline. MORE
Easley told Folio magazine that the AM News business model, which relied predominantly on print advertising, was problematic. Easley said one reason for revenue decline is the recent “patent cliff,” or the potential for sharply reduced revenues in the pharmaceutical industry—one of the news magazine’s primary sources of advertising—stemming from patent expirations. The post American Medical Association Shutters News Magazine appeared first on Associations Now MORE
Magazine Related Topics Association Adviser
MARCH 21, 2016
An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. From the Front Lines Marketing & Communications association magazine communications toolbox content strategizing content strategy magazine member communications member magazine repurpose content
Association Adviser
AUGUST 20, 2018
The 2018 edition of Association Adviser magazine is out now and available to readers. The post The 2018 Association Adviser Magazine is live! Features Association Adviser magazineRead it online in our new mobile-friendly format! Inside, you’ll find articles and advice from Naylor Association Solutions experts and industry leaders on how your association can achieve more in the years to come. Share your feedback with us on the new issue @AssocAdviser !
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Association Adviser
JUNE 10, 2016
The post How to Evolve Your Magazine’s Brand appeared first on Association Adviser -. Marketing & Communications association communications association magazine branding magazine brand new brandWhat to consider when you’re ready to rethink, rebrand and relaunch your association publication. For more about this topic, click on the headline.
Association Adviser
MARCH 23, 2016
Once you have a good understanding of some of the main components of a member magazine’s content strategy, you're ready to move on to marketing and promotion. Features Marketing & Communications association brnading content strategy event marketing intergrated marketing magazine branding magazine marketing member magazine
Association Adviser
MARCH 25, 2016
This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues. Features Marketing & Communications advertising association goals business goals content strategy editorial planning magazine advertising magazine goals magazine marketing stewardship
Associations Now
DECEMBER 9, 2019
A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. The magazine industry is finding its footing in the digital world—and its print legacy might even help give those existing brands a leg up online. While there has been a gain of almost half a billion in the Magazine Media 360?
|
Association Adviser
APRIL 16, 2013
A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Solicit feedback about your magazine from readers and advertisers using an annual (or more frequent) survey. An editorial plan helps take the guesswork out of each issue of the magazine and also helps gain and earn advertiser support.
GrowthZone
JUNE 25, 2017
Magazines contain some clues. The post What Membership Organizations Can Learn From Magazines appeared first on GrowthZone. A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Membership staff want an email that pokes members for leads or reminds members of the upcoming advertising deadline.
Association Adviser
JULY 18, 2013
Uncategorized magazines subscription Our annual print edition of Association Adviser will be published in the next few weeks. Follow this link to subscribe for free! Are you planning to attend this year’s ASAE Annual Meeting & Expo?
Associations Now
MAY 20, 2015
Associations are built by and for members, which is why one association promised to put its 15,000th member on the cover of its magazine. If you judged the magazines of the Health Care Compliance Association and its sister organization, the Society of Corporate Compliance and Ethics, by their covers, you’d get the impression that their members matter a lot. In July, the cover of both magazines will feature Laura Burke, a compliance coordinator at St.
Associations Now
MARCH 29, 2016
An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. “If you don’t align business objectives with your association magazine’s content strategy, you risk leaving potential influence and membership value on the table, and most associations can’t afford to take this route,” Williams says in an article on Association Adviser. Bottom line: a strong member magazine is all about alignment.”
|
Associations Now
JUNE 6, 2017
Last week, the American Society of Interior Designers and the Interior Designers of Canada announced their decision to combine their magazines—a move that better reflects the industry’s North American market and extends the publication’s reach. Two is better than one when it comes to membership magazines for the interior design industry in the U.S. The new bimonthly membership magazine, which is yet unnamed, will debut in late summer.
Wild Apricot
MARCH 3, 2009
Flying quietly under the Hewlett-Packard umbrella, MagCloud is a new online service that helps groups and individuals to publish their own magazines in the US, Canada, and the UK. It's affordable for even the smallest non-profit, and print-on-demand technology means that no paper (or money) is wasted on printing copies that might not be sold.( read more ).
Associations Now
OCTOBER 22, 2013
Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. But if your association has made a bet on tablet-based magazines, this story might excite you a little less. According to a new AdWeek piece , tablet magazines remain a tiny part of the market. percent of total magazine circulation—and just one title, Game Informer , is responsible for almost a third of that.
Associations Now
SEPTEMBER 9, 2015
The legendary nonprofit organization will give up majority ownership of its media assets, including its iconic magazine, to 21st Century Fox. The magazine, the most famous product of the National Geographic Society , has become an icon of geography, world culture, and science. It also represents one of the earliest successful uses of content as a marketing strategy, with the organization attracting members with the help of magazine.
Associations Now
AUGUST 16, 2013
Easley told Folio magazine that the AM News business model, which relied predominantly on print advertising, was problematic. Easley said one reason for revenue decline is the recent “patent cliff,” or the potential for sharply reduced revenues in the pharmaceutical industry—one of the news magazine’s primary sources of advertising—stemming from patent expirations. The post American Medical Association Shutters News Magazine appeared first on Associations Now
Associations Now
APRIL 17, 2015
The American Society of Magazine Editors, known for having standards that barred magazine editors from working on advertorial content, has now softened that approach in a set of new guidelines. For many magazines, it’s a new world out there—one where the lines between advertising and editorial content are becoming increasingly blurred. The post Magazine Association Softens Hard Line on Native Ads appeared first on Associations Now
Associations Now
OCTOBER 14, 2015
A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still drive big results—and it’s putting its members’ money where their mouth is. The magazine industry has a lot of issues standing in the way of its long-term future, and many of them start with advertising; particularly, convincing ad buyers that magazines remain worthy investments.
Associations Now
MAY 28, 2014
In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week. It’s part of a recent trend of magazine giants experimenting with the advertising form, and they’re not the first to test such a format.
Associations Now
SEPTEMBER 18, 2013
As industry changes increasingly turn print magazines into iPad and mobile endeavors, magazine and advertising groups joined forces with Adobe to help create standards that work well with the new formats. Reading a magazine on an iPad holds a lot of advantages to reading one in paper form. The post Magazine Groups Help Give Metrics a Digital Update appeared first on Associations Now
SCD Group
MARCH 25, 2013
Time Inc has is "spinning off" its magazines such as Sports Illustrated, Money and Time. When I first started work in the association world, I was assigned to manage the transition of the association’s magazine from a house organ to a commercial magazine. Six years later, our magazine dominated our industry publishing. A few weeks’ back, USA Today’s Rem Rieder wrote Magazines don’t deserve to be dumped. Magazine advertising and circulation have shrunk.
Associations Now
MAY 6, 2013
Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. For anyone wishing they could get more from their print magazines, some well-known consumer magazine brands are creating content that you can watch instead of read. Magazines Offering Digital Video Content appeared first on Associations Now
Associations Now
SEPTEMBER 30, 2014
To account for changes in how people read magazines, the Association of Magazine Media launched a new audience-measurement tool that calculates content consumption across a variety of platforms and formats. It used to be that magazines would measure consumer consumption of their products by reporting newsstand sales and paid subscriptions. A new tool from the Association of Magazine Media (MPA) aims to help fill in the gaps.
SCD Group
OCTOBER 28, 2013
Why Redesign Your Magazine and How Much Should it Cost? Gauge – if only it would measure your magazine ROI!Results Should a magazine redesign have objective, measurable goals? Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind?
Beekeeper Group
MAY 20, 2011
First it was National Journal, now a feature in Campaigns & Elections magazine (May edition). Beekeeper Group’s very own public affairs rock star, Henri Makembe, is setting the advocacy world on fire. Ok, ok, so maybe that’s a little too … Continue reading → Press Coverage
Association Adviser
SEPTEMBER 13, 2011
September 2011 -- Marketing & Communication Research says young affluent males are the most likely to jump on the QR bandwagon. Learn how QR codes can be integrated easily into your existing media and marketing campaigns. By Association Adviser staff
Beekeeper Group
MAY 24, 2012
We at Beekeeper Group often tout the benefits of social media for bringing traditional media attention to your association/corporation/nonprofit, but now I have a unique and personal case study. You’ve probably heard of Uber – a new on-demand car service … Continue reading → Digital Tactics Press Coverage Social Media
Association Adviser
JUNE 13, 2011
percent) of the 102 respondents (as of June 14) believe the next version of their member magazines will be digital only. percent) believe it will more closely resemble a microsite than a magazine per se, and less than one in six (15.7 June 2011 -- Did You Know? According to our latest Association Adviser eNews reader poll , nearly two in five (38.2 Nearly one in four (22.5
Association Adviser
OCTOBER 15, 2015
From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports MagazineWe caught up with Kurt Nagle, president and CEO of the American Association of Port Authorities, just as Hurricane Joaquin was barreling up the East Coast earlier this month. Find out what makes this.
Aaron Wolowiec
SEPTEMBER 9, 2014
Magazine story. Magazine , National Cyber Security Awareness Month , report , technology , Zurich. Magazine National Cyber Security Awareness Month report technology Zurich Home Depot. Apple Inc. celebrity nude photos). Target (last Christmas). JP Morgan Chase. The list goes on and on. It seems every day we hear about another cyber security attack.
Thanks For Playing
JUNE 25, 2012
Does your association have a magazine or newsletter? skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 25 June 2012. Always the Last to Know: Readz. Is it online? Is it just a boring plain HTML version of the printed stories? Readz wants to help you out, by making a multimedia rich version of your publications that looks gorgeous on tablets. Share on FriendFeed. Labels: cool technology. No comments: Post a Comment. Newer Post. Older Post.
Association Adviser
NOVEMBER 11, 2016
Maintaining a diverse roster of benefactors or revenue streams also forces associations to remain creative, relevant and innovative, as Mark Rowh of The Meeting Magazines notes in his article about generating non-dues revenue. Ad space in event programs or fliers, membership directories, member magazines, association websites, newsletters, event apps, produced videos, recorded event videos or annual reports.
Mizz Information
FEBRUARY 27, 2012
Yes, Pinterest is Driving Traffic to Womens Magazines. Your Org is Not a Womens Magazine. Just because its driving traffic to womens magazines does not mean that it will magically drive that kind of traffic to every businesss content. Theres a reason people buy womens magazines: to look at the pictures. And, of course, to read the articles, but images are what glossy magazine pages are about. Mizz Information. Monday, February 27, 2012.
Association 20/20
SEPTEMBER 14, 2009
Within the past couple of months, I was contacted by Association Publishing Magazine about their interest in writing an article about the story behind this piece of music. My advance apologies for the dreadfully ego-centric sounding headline above. I simply wanted to make sure this posting was optimized for search engine results… or “SEO” as it is called… which translates into posting views and insures that this story might reach a wider audience.
Associations Now
SEPTEMBER 7, 2017
Print magazines are coming back, but that means more competition in an already crunched space for association publications. A case for marketing your magazine and some ways to do it. . Print magazines are back, but they’re different. . “A After shedding its print magazine in 2010 , you can now purchase Paste Quarterly , a 12-by-12-inch magazine that’s designed with bold, bright colors and printed on thick paper. What do you do to market your magazine?
SCD Group
SEPTEMBER 29, 2013
Pat Jones at Golf Course Industry magazine shared this Twitter picture with a note saying "Even the elevators are branded!". SCD Group Pat Jones meeting management association conferences MPI Golf Course Industry Magazine PCMA association marketing ASAE What a great opportunity for associations and meeting planners.! Most of us have found multiple ways to generate sponsor revenue and showcase sponsors. Key cards, lanyards, signs, etc.
Idea Architects
FEBRUARY 9, 2012
Regularly consume media outside your normal reading routine: magazines, TV shows, websites, blogs, music, etc. For a quick field trip, just visit the periodicals section fo your local library or spend time looking at the covers of the magazines in an airport shop. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community.
SCD Group
JULY 16, 2013
When I was at a major national association, we converted our monthly magazine from a members-only publication to a free, controlled-circulation magazine. A few years after I left, the association sold the magazine to generate cash. Interestingly, its membership has dropped back to the pre-magazine levels. association magazines SCD Group Charles Rumbarger association management association executives association leadership ASAE
Moery Company
DECEMBER 12, 2019
They decided to eliminate their magazine. Now, this isn’t an indictment on magazines, but they went through the process and said, “Oh my gosh, you know, lots of people get this!” You know, there was a lot of anxiety around getting rid of the magazine. When they got rid of the magazine, what happened? Transcript: Hi! Ask JP question today is, “What should associations put on their ‘do not do’ list.
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