article thumbnail

Podcast: How to Keep a Member Magazine Thriving for 118 Years

Association Adviser

We talk with William Jones, editor-in-chief of IIABA's Independent Agent magazine, and how he keeps IA going strong in an era when print is in decline. The post Podcast: How to Keep a Member Magazine Thriving for 118 Years appeared first on Association Adviser.

How To 145
article thumbnail

Report: Magazines Keeping Momentum in Digital Climate

Associations Now

A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. While there has been a gain of almost half a billion in the Magazine Media 360?

Report 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 2018 Association Adviser Magazine is live!

Association Adviser

The 2018 edition of Association Adviser magazine is out now and available to readers. The post The 2018 Association Adviser Magazine is live! Read it online in our new mobile-friendly format! Share your feedback with us on the new issue @AssocAdviser ! Share your feedback with us on the new issue @AssocAdviser !

article thumbnail

Engage volunteers, take a page from the magazine

Aaron Wolowiec

For the last year I’ve had the opportunity to serve on the editorial advisory board of Michigan Meetings + Event s magazine. We attend board meetings to discuss details of the magazine—what we think works, what we think should be improved—and swap stories about the state of the industry. Content & Articles. Mountain and Northwest).

Michigan 100
article thumbnail

Taking Your Member Magazine From Good to Great

Association Adviser

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. For more about this topic, click on the headline.

article thumbnail

Why the Board’s Duty of Foresight Remains a Radical Idea Ten Years Later: Part I

Association Adviser

Over the last ten years, this foundational assertion, which originated from an article I wrote for Associations Now magazine in 2014, has become the core of a […] AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI.

88
article thumbnail

What Membership Organizations Can Learn From Magazines

GrowthZone

Magazines contain some clues. The post What Membership Organizations Can Learn From Magazines appeared first on GrowthZone. Ultimately, attention is more important than money because having people’s attention means they could buy and buy again. Once you lose their attention, you lose their money for good. Hint: Narrative).