How Does Nick Saban Do It?
JANUARY 3, 2013
Fortune magazine. There’s an interesting article in the September 24, 2012 Fortune magazine, “ Leadership Lessons from Nick Saban ” by Brian O’Keefe, a former Birmingham resident who spent time earlier this year inside the Saban bubble in Tuscaloosa.
How to Make 2013 a Great Year: Your Guide to a More Productive Life
DECEMBER 27, 2012
Peter is a blogger for Harvard Business Review, Fast Company, and Forbes magazines. I always enjoy the sense of possibility that comes with an approaching New Year. Fueled by holiday beverages, and reflected in a roaring fire, I see a more interesting and productive year on the horizon.
Scanning the Horizon on the Chesapeake Bay
AUGUST 1, 2012
Before we departed I printed a copy of Save the Bay , the nice quarterly magazine of the Chesapeake Bay Foundation (CBF). Early Morning on Lake Ogleton, near Annapolis, Maryland. I’m just back from a short cruise on the amazing Chesapeake Bay.
Cutting Edge Social Media for Associations
FEBRUARY 18, 2013
The magazine for association executives, Associations Now , has another great issue this month (Feb. 2013). The highlight is the article about the social media strategy at the Colorado Oil and Gas Association.
Vodka and Croissant: Interesting Business Leaders
AUGUST 8, 2012
The Venture column in the August 13, 2012 Fortune magazine requires a subscription, but it’s worth it. I can highly recommend a couple of recent business profiles. The thing that the two leaders have in common is serendipity. Random career paths fascinate me.
Marketing Resources for Associations and Small Businesses
SEPTEMBER 4, 2012
The magazine is aimed at entrepreneurs and it’s a reminder of how much commercial activity there is in the DC area. Here are some good marketing resources for your association or professional services firm.
JUNE 11, 2012
There’s a fascinating article on the last page of the recent Food Technology , the monthly magazine of the Institute of Food Technologists (IFT). Almost half of American consumers learn about food via social networking sites, such as Twitter and Facebook, according to a new study.”.
Association Leader: Ernie Rosenberg
JUNE 19, 2012
I wrote an article that was consistent with Ernie’s key points in the same magazine late last year, “Protecting Intellectual Property in the Age of Transparency” P&F , November 2011. Ernie Rosenberg, President & CEO, American Cleaning Institute.
Tuesday Buzz: How Your Magazine Reinforces Membership
MARCH 29, 2016
An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. Bottom line: a strong member magazine is all about alignment.” This guide from Laptop magazine should help you in your decision-making process.
How to Evolve Your Magazine’s Brand
JUNE 10, 2016
The post How to Evolve Your Magazine’s Brand appeared first on Association Adviser -. Marketing & Communications association communications association magazine branding magazine brand new brandWhat to consider when you’re ready to rethink, rebrand and relaunch your association publication. For more about this topic, click on the headline.
Taking Your Member Magazine From Good to Great
MARCH 21, 2016
An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing.
Magazine Association Softens Hard Line on Native Ads
APRIL 17, 2015
The American Society of Magazine Editors, known for having standards that barred magazine editors from working on advertorial content, has now softened that approach in a set of new guidelines.
What Your Magazine Cover Says About Membership
MAY 20, 2015
Associations are built by and for members, which is why one association promised to put its 15,000th member on the cover of its magazine. In July, the cover of both magazines will feature Laura Burke, a compliance coordinator at St.
Engage volunteers, take a page from the magazine
JUNE 3, 2014
For the last year I’ve had the opportunity to serve on the editorial advisory board of Michigan Meetings + Event s magazine. We attend board meetings to discuss details of the magazine—what we think works, what we think should be improved—and swap stories about the state of the industry.
Are Tablet-Based Magazines Really Working?
OCTOBER 22, 2013
Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. But if your association has made a bet on tablet-based magazines, this story might excite you a little less.
American Medical Association Shutters News Magazine
AUGUST 16, 2013
Easley told Folio magazine that the AM News business model, which relied predominantly on print advertising, was problematic. The post American Medical Association Shutters News Magazine appeared first on Associations Now
Beyond the Newsstand: New Tool Captures Print and Digital Magazine Consumption
SEPTEMBER 30, 2014
To account for changes in how people read magazines, the Association of Magazine Media launched a new audience-measurement tool that calculates content consumption across a variety of platforms and formats. Currently, the index measures data for 147 magazine brands from 30 companies.
Taking Your Member Magazine From Good to Great: Part 3
MARCH 25, 2016
This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues.
Magazine Industry to Ad Buyers: ROI or Your Money Back
OCTOBER 14, 2015
A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still drive big results—and it’s putting its members’ money where their mouth is.
Watch or Read? Magazines Offering Digital Video Content
MAY 6, 2013
Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content.
Magazine Groups Help Give Metrics a Digital Update
SEPTEMBER 18, 2013
As industry changes increasingly turn print magazines into iPad and mobile endeavors, magazine and advertising groups joined forces with Adobe to help create standards that work well with the new formats.
Time Magazine Flouts Industry Guidelines With New Cover Ads
MAY 28, 2014
In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week.
National Geographic Society Maps Out Magazine’s For-Profit Future
SEPTEMBER 9, 2015
The legendary nonprofit organization will give up majority ownership of its media assets, including its iconic magazine, to 21st Century Fox. The magazine, the most famous product of the National Geographic Society , has become an icon of geography, world culture, and science.
What can association publishers learn from the Time Inc.’s magazine dump?
MARCH 25, 2013
Time Inc has is "spinning off" its magazines such as Sports Illustrated, Money and Time. When I first started work in the association world, I was assigned to manage the transition of the association’s magazine from a house organ to a commercial magazine.
How Activism & Social Media Landed Me in TIME Magazine
MAY 24, 2012
We at Beekeeper Group often tout the benefits of social media for bringing traditional media attention to your association/corporation/nonprofit, but now I have a unique and personal case study. You’ve probably heard of Uber – a new on-demand car service … Continue reading → Digital Tactics Press Coverage Social Media
How to Create Infographics That Will Engage Members
SEPTEMBER 14, 2015
Marketing & Communications American Society of Association Executives ASAE association infographic Canva communications Constructor Magazine Easel.ly It’s natural for people to be drawn to visual representations of content, rather than plain text. Because visuals help eliminate text overload and offer a more engaging and easier way to recall. For more about this topic, click on the headline.
Taking Your Member Magazine From Good to Great: Part 2
MARCH 23, 2016
Once you have a good understanding of some of the main components of a member magazine’s content strategy, you're ready to move on to marketing and promotion.
Membership+Marketing+Magazines+ 3 other articles for association executives
OCTOBER 28, 2013
Why Redesign Your Magazine and How Much Should it Cost? Gauge – if only it would measure your magazine ROI!Results Should a magazine redesign have objective, measurable goals? Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind?
Kurt Nagle: Fostering Global Collaboration
OCTOBER 15, 2015
From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports Magazine
12 Simple Ways to Unleash More Creative Thinking
FEBRUARY 9, 2012
Regularly consume media outside your normal reading routine: magazines, TV shows, websites, blogs, music, etc. For a quick field trip, just visit the periodicals section fo your local library or spend time looking at the covers of the magazines in an airport shop.
Hack attacks: Headed your way?
SEPTEMBER 9, 2014
Magazine story. Magazine , National Cyber Security Awareness Month , report , technology , Zurich. Magazine National Cyber Security Awareness Month report technology Zurich Home Depot. Apple Inc. celebrity nude photos). Target (last Christmas). JP Morgan Chase.
Charity makes you healthier
NonProfit University Blog
FEBRUARY 13, 2015
Brown Convention Center PayPal SUNY Albany the Meeting Professional magazine United Way Raising funds is complicated. It always has been and if current times are any indication, it will always be. We’ve gone from the donor pyramid, a nice linear progression to lead donors up the ladder, to the donor vortex, that makes me grind my teeth (if you like the gear visual of how this vortex operates) or get dizzy (if you like the circular arrow for the visual).
I Mean What I Say
NonProfit University Blog
JANUARY 16, 2015
When William Safire passed away in 2009 it meant the end of the New York Times Magazine column, O n Language. Thoughts & Commentary Dr. Seuss Horton New York Times Magazine Nonprofit Times Nonprofit Words phrases that lost buzz On Language Rick Christ William Safire
Mizz Information: Yes, Pinterest is Driving Traffic to Women's.
FEBRUARY 27, 2012
Yes, Pinterest is Driving Traffic to Womens Magazines. Your Org is Not a Womens Magazine. Just because its driving traffic to womens magazines does not mean that it will magically drive that kind of traffic to every businesss content. Theres a reason people buy womens magazines: to look at the pictures. And, of course, to read the articles, but images are what glossy magazine pages are about. Mizz Information. Monday, February 27, 2012.
Stronger by Association: Make 2012 "The Year of Better Content"
AMR Management Services
FEBRUARY 7, 2012
At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, February 7, 2012.
Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified
NOVEMBER 11, 2016
Maintaining a diverse roster of benefactors or revenue streams also forces associations to remain creative, relevant and innovative, as Mark Rowh of The Meeting Magazines notes in his article about generating non-dues revenue.
Sign up to receive Association Adviser magazine!
JULY 18, 2013
Uncategorized magazines subscription Our annual print edition of Association Adviser will be published in the next few weeks. Follow this link to subscribe for free! Are you planning to attend this year’s ASAE Annual Meeting & Expo?
Plan to Succeed in the Magazine Production Process
APRIL 16, 2013
A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Tracy Tompkins.
The One Thing You Need to do to Attract Millennials
MAY 22, 2013
Categories: Member Engagement + Retention Tags: millennials TIME Magazine published a recent article entitled The Me Me Me Generation. The subhead read “Millennials are lazy, entitled narcissists who still live with their parents.”
Stronger by Association: Battle for Relevance: How Twitter, Harvard.
AMR Management Services
OCTOBER 2, 2012
Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, October 2, 2012.