Association Adviser

MARCH 25, 2016

This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues. For more about this topic, click on the headline.

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

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Marketing Indiana Newsletter Social Media 52

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Track who’s paid and who hasn’t paid. Proof read all written communications.

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Marketing Newsletter Recruiting Recruitment 150

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. More info/register. More info/register. Host: WorkerBee.TV More info/register.

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Association Adviser

JULY 18, 2013

We invite you to visit the Naylor booth to pick up a copy of the latest edition of Association Adviser , and to learn how Naylor can help your association increase engagement and revenue through strategic communications, event management and marketing services. Uncategorized magazines subscription'

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Revenue Communications Marketing 60

SCD Group

OCTOBER 28, 2013

Association Membership Marketing: 12 Steps for Success. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Membership marketing focused on lapsed members. The Marketing General Inc. Who do you target? But since then?

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Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

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Tools Content Marketing Newsletter 122

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

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Products Process Committee Guidelines 60

Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. conferences crowdsourcing innovation marketing membership presentations' Trade signage at all your events for special sponsorship recognition. (I I have used this one myself and it works great!).

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Tips Marketing Conference Cost 150

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

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Content Tips Marketing Certificate 89

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Associations Now

APRIL 17, 2015

The American Society of Magazine Editors, known for having standards that barred magazine editors from working on advertorial content, has now softened that approach in a set of new guidelines. “Editors should avoid working with and reporting on the same marketers,” the new ASME guidelines state.

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Associations Now

OCTOBER 22, 2013

The device has an 81 percent usage share in the tablet market, according to the company. Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. According to a new AdWeek piece , tablet magazines remain a tiny part of the market.

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Products Industry Report Marketing 40

Association Adviser

MARCH 23, 2016

Once you have a good understanding of some of the main components of a member magazine’s content strategy, you're ready to move on to marketing and promotion. If you’re going to have a great. For more about this topic, click on the headline.

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Maine Content Strategy Marketing 60

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Associations Now

MAY 28, 2014

In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week.

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Associations Now

AUGUST 14, 2023

Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. The firm told us that we had so much content, we needed to figure out a way to get it all back out into the market,” said Kelly Verberg, ASA’s vice president and chief membership officer.

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Associations Now

SEPTEMBER 27, 2023

AI can also be leveraged to make the course development process nimbler, increasing speed to market and responsiveness to changing member needs. e-blasts, online newsletter and magazine stories, and photo essays), I want to boost my productivity and versatility by being able to produce more of the art elements of each piece myself.

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Newsletter Project Content Education 105

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Strategy Marketing Social Media New York 99

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

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Associations Now

AUGUST 16, 2013

Despite the editorial excellence AM News consistently provides, it is not immune to the changes in the market, and we reached a point where we cannot continue down a path that is not sustainable from a business perspective.”. The post American Medical Association Shutters News Magazine appeared first on Associations Now.'

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Associations Now

MAY 6, 2013

Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. In addition to video, the magazine incorporates podcasts and slideshows to supplement print and blog content.

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Associations Now

APRIL 13, 2017

In an updated code, the association set out guidelines for appropriate marketing of craft brews, including avoiding potentially offensive brand names and imagery. The association won’t give brewers that market such brands the same exposure and access to its licensing as in the past. That turns off people.”.

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Marketing Guidelines Industry Leadership 75

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. AA: What about Underwater Magazine ? Tamara Groom is a marketing specialist with Naylor Association Solutions.

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Content Marketing Social Media Maine 62

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Resources Marketing Philadelphia Baltimore 100

AssociationChat

MARCH 28, 2023

How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? Magazine named David’s book, We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes , one of the best leadership books of the year. In 2018, Inc.

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Strategy Project Marketing Leadership 64

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Las Vegas Marketing Software Tools 100

The Journal by EXEC

AUGUST 21, 2023

Glossy magazine spreads, ritzy boutique facades, and flamboyant marketing campaigns were once fundamental touchstones of luxury branding. The concept of luxury has traditionally been synonymous with metallic Lamborghinis, gold-crusted tomahawks, and exorbitant price tags.

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Price Marketing 52

AssociationChat

MAY 20, 2020

Biz Events Asia sharing news on a massive market. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast. Meetingsnet.com Digital Magazine. Prevuemeetings magazine. Smartmeetings.com magazine. Association Chat Fantastic set of blogs, chats and community.

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Resources Certificate Texas America 105

Velvet Chainsaw

MAY 21, 2018

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

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Marketing Cost Revenue America 61

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Newsletter Certificate Denver Case Study 266

EventMobi: Association Events

AUGUST 11, 2023

Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. PCMA PCMA is the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry.

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Examples Directory Software Video 130

Association Adviser

JUNE 14, 2011

June 2011 -- Association Spotlight This month's spotlight on communications excellence falls on the Incentive Marketing Association (IMA) , whose flagship magazine Return on Performance ™ is not only a member benefit, but a key driver of new memberships and industry best practices. By Association Adviser staff

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Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. If you'd like the group to look at a print piece (like a brochure, postcard, magazine, etc.), Register now !

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Social Media Sample Analysis Washington 150

Velvet Chainsaw

APRIL 5, 2022

Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. They provide the social proof needed to drive action.

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Associations Now

JANUARY 31, 2020

As CPO Magazine recently reported , such attacks look like credible add-ins to Office 365, but they allow unfettered access to an entire account until the user realizes the account has been compromised. “The Clicks are packaged into more precise ad targeting tools that Google hands off to marketers. OAuth-based phishing.

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Tools Marketing Examples Products 111

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail.

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Case Study Texas Guidelines Revenue 84