Microvolunteering: More Opportunities for Member Engagement

Reid All About it

As life becomes more complex, members have more options for spending their time and, consequently, more demands on their time. We want to engage and serve in ways that are very different than generations before us. “I wish I could, but I don’t have the time.”.

What Membership Organizations Can Learn From Magazines

GrowthZone

Membership staff want an email that pokes members for leads or reminds members of the upcoming advertising deadline. Magazines contain some clues. When a provoked reader is your member, we call it member engagement. Member Engagement Growth

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Do You Know Your Members’ Engagement Potential?

Associations Now

More engagement equals more renewals, right? The new book The Art of Membership explains that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.

Plan to Succeed in the Magazine Production Process

Association Adviser

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Tracy Tompkins.

The One Thing You Need to do to Attract Millennials

YourMembership Blog

Categories: Member Engagement + Retention Tags: millennials TIME Magazine published a recent article entitled The Me Me Me Generation. Member Engagement + Retention millennials

A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. Of all the benefits associations should promote in order to attract young members, resume building is particularly enticing. “By Tweet.

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Member Engagement Growt

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. And every two months or so, a magazine would arrive. How many emails will new members get?

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. As members engaged, the community gained traction.

3 Association Growth Strategies

Potomac Core

It’s all about alignment with industry and professional outcomes that your members care most about. Utilizing “ Impact ” Surveys instead of member satisfaction surveys will help your organization determine the desired future outcomes that members seek to address their “up at night” issues.

Where Does Your Association Stand on Stakeholder Development?

YourMembership Blog

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. The status quo for how organizations connect with members and prospects no longer holds up.

Engagement: It's Not About You

Thanks For Playing

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. People talked about rewards for engagement. People talked about engagement being the core of the association value proposition.

Taking the Time to Communicate Right

Association Adviser

You have helpful programs designed for your members. None of those lofty accomplishments mean a thing if you’re not telling your members—and potential members—why it should matter to them. ” Make the time to speak directly to your members.

Encourage Your Speakers to Engage Conference Participants

Smooth The Path

Here is how to get the most from your speaker investment while boosting both participant and speaker engagement at the same time! Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference.

Incorporating Text Polling at Your Next Live Event

Association Adviser

While real-time audience surveys have been around for a while, text polling is one of the fastest growing and most popular ways to take the pulse of your members or attendees. Text polling could be one such technology that makes sense for helping you grow engagement at your events.

Tools 116

How to Create Infographics That Will Engage Members

Association Adviser

Because visuals help eliminate text overload and offer a more engaging and easier way to recall. Marketing & Communications American Society of Association Executives ASAE association infographic Canva communications Constructor Magazine Easel.ly infographics marketing Material Handling Industry member engagement MHEDA Journal PiktochartIt’s natural for people to be drawn to visual representations of content, rather than plain text.

How To 112

Game Plan 2014: Seeing Around the Corners

Association Adviser

But, our experts tell us if you want to stay relevant with members (and potential members), you need to be a little paranoid and never stop looking out for what’s coming around the corner. Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid.

Sample 107

7 Ways to Be Irresistibly Attractive to Your Members

YourMembership Blog

This post isn’t a Cosmo magazine fluff piece about pouty smiles and the like. The ideas presented work very well for member-based organizations [.] ( Read more. ) The post 7 Ways to Be Irresistibly Attractive to Your Members appeared first on YourMembership.com.

Are Your Association’s Social Media Posts Invisible?

GrowthZone

Is it reaching your members? There on the top shelf, is a vintage of wine that recently scored 100 points in Wine Spectator magazine. When sharing educational posts, offer guidance to your members (and prospects). Social Media Member Engagement Growth

Turning Customers into Members

AssociCom

And shortly thereafter I got a nice welcome package that described all the benefits of belonging to the association, and I started getting a monthly magazine. Although I was technically a member of the association, I really didn’t have much of a sense of belonging to anything. And so, I transformed from a customer into a member ! member engagement

Blended Association

AssociCom

I noted in a previous post that association communications have evolved from meetings, through mail and magazines, to the age of moderation of online conversations, as most associations add social media to their communication mix. Associations should be able to achieve better engagement and better outcomes by adding an online component to member communications and enabling member to member relationships. Are you a blended association?

A 360-Degree View of Outsourcing Content Management

Association Adviser

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. Print and digital magazines and/or journals.

Take Advantage of One of the Most Powerful Tools in Your Content Marketing Arsenal

Association Adviser

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff.

Tools 78

Association Brain Food Weekly: 6.21.19

Reid All About it

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention.

Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Having an editorial calendar also enables TSAE to engage members in calls for articles.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. 51 percent of associations surveyed create communications targeted to younger members. 57 percent invite younger members to be on volunteer committees.

Association Brain Food Weekly: 6.26.20

Reid All About it

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Fri 6/26 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). More info/register (fee for MPI non-members).

Association Brain Food Weekly: 7.10.20

Reid All About it

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Make Your Member Engagement Come A.L.I.V.E.

The communications struggle continues

Aaron Wolowiec

At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it.

How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. Member Retention Nimble AMS

Association Brain Food Weekly: 8.7.20

Reid All About it

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. Andrew Sullivan, New York Magazine ). High Engagement Networking.

Membership Hack: Fitness Challenge

Associations Now

During the busy tax season, the Massachusetts Society of CPAs hosts a fitness challenge that keeps members active and engaged with the association. Members use ChallengeRunner , a free fitness app, to track their steps. “We

The communications struggle continues

Aaron Wolowiec

At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it.

Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. People talked about rewards for engagement. People talked about engagement being the core of the association value proposition.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? The challenge: Most association staff members have many projects on their plate and a finite amount of time.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members.

Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. How to Go Virtual (While Still Creating an Engaging Experience).

Harness the Power of Your Association Publication

Association Adviser

Does your association’s publication have members saying, “Wow!”. After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. Increase Member Engagement.

From the Corner Office: Gifford Briggs, LOGA

Association Adviser

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Gifford, to what extent were you and your members impacted by last month’s government shutdown? We have about 1,700 members and 700 company members.